CAUTION: Design Rant, dead ahead.
We do business in the Adirondacks of New York State. The region is full of log home builders, fishing guides, lumberjacks, beauticians, jewelers, orthodontists, and street performers—all using the same font to help position themselves as earthy and accessible: Papyrus.
This has to stop. Paging through local publications, we see the same tired approach time and time again. It’s tough to watch.
Sometimes the same folks use a “Got Milk” knock-off for their ad campaign. Or try to duplicate the Mastercard “Priceless” approach—but that’s another rant altogether.
Papyrus is a bit of a thing in the office. We all have our own design pet peeves. Sean doesn’t like letterspaced lower case letters. Derek is offended by coated paper, Trina hates off-the-shelf patterns, Raeanne has a conspiracy theory involving Pantone colors, but we all pretty-much agree that Papyrus is overused, and bad to begin with.
And should be phased out immediately.
At which point Zapfino will assume the role of horribly-designed-yet-incredibly-asscessible, and overused, typeface.