We began working with UAlbany after Margherita Petti Krug, of Cotton Hill Studios, recommended Trampoline as a potential marketing partner for the university. The first project was an identity, poster and ad campaign for UAlbany’s annual Fall Festival. The objective was to create a more direct connection between the university, the community and this particular event. We offered some options that were exactly what they asked for, along with others that we thought might help be the vehicle for achieving their goal.
Fallbany was born, the perfect marriage of the season, the location and the community and college as interconnected. It also retained their tagline The World Within Reach.
Things moved quickly as the deadline for the project was fast upon us. We worked closely with many individuals at UAlbany until at last, every aspect was as they wanted it. Attendance for the event doubled, with 7,000 arriving for the 2011 Fallbany, while 2010 welcomed 3,500.
It’s been over a year since that project, as a matter of fact the second annual Fallbany just took place using artwork we created building off of last year. It was fantastic to attend the 18th Annual Mark of Excellence Awards for the American Marketing Association’s NY Capital Region Chapter and sit with the UAlbany team as Fallbany was recognized as the first place finisher for the Medium Sized Marketing category. Later it was also awarded the People’s Choice Award. Watching the UAlbany team celebrate their victory in spearheading the transformation from a fall festival to Fallbany was the best kind of reward.