Dart game on point

When we heard a new brewery was opening in downtown Glens Falls, we couldn’t have been more excited. Not only are we lovers of craft beer, we’re equally as smitten with beer-centric design. After Mean Max Brew Works opened in the summer of 2014, the stars aligned and we got the chance to create a suite of sub-brands for their mainstay offerings. John Coleman, Matt Britt and I created several concepts for our initial presentation, with John’s concept coming out as the client (and agency) favorite. After a lot of research, taste-testing, sketching, taste-testing, illustration and more taste-testing we arrived at a system of beer brands as bold as the beer itself.

Lower Wolf Jaw Double IPA

One-color lockup for Lower Wolf Jaw Double IPA — part of the Mean Max Great Range Series.


Chaser English Pale Ale


Das Mean Max German Altbier

Somewhere in the middle of our design process, John and I joined the Mean Max Dart League. Although we started as mere freelance dartists, we’ve become quite the marksmen as our weekly matches have progressed.

Johnny Bullseye

While our skills might not translate to the league leader board (we currently have a firm grip on last place), our Trampoline-sponsored uniforms are unparalleled.

Dart League Shirt, Front

Dart League Shirt, back

Tonight marks our final match, but we’re already looking forward to next season (which starts in April). During the long off-season we’ll be staying in peak shape (12-ounce curls), contemplating free agency and exploring more uniform options. Tear-away pants and branded sweatbands are just the start. On a related note, if anyone has a smoke machine or confetti cannon to donate for our opening warm-up routine, please contact us. Cheers!

Dartboard Chalkboard


Late last year we started working with Loews Don CeSar on a suite of materials for their New Year’s Eve event. The campaign we created was a success for the team in St. Pete’s, who saw record numbers, and a blast creatively for our shop.

We were tickled pink to help conceive and build out a social media contest for them to run in February, coinciding with the release of Fifty Shade of Grey. There was a spirited back and forth of ideas, before the #FlirtyShades campaign was born.

Using iconic images of the resort, we launched a campaign to invite fans to determine their favorite shade of pink. The prize, of course, being a fabulous experience at Loews Don CeSar. The response was hot.

• 8,400 visits on Facebook
• Well over 1,000 entries (more than all other 2014 promotions combined)

We’re looking forward to more opportunities to turn up the temperature on destination marketing elements for this beautiful resort.


Feelin’ 22

You learn a lot of interesting things when you’re the youngest person in an office. For instance, it has come to my attention that not everyone considers the Backstreet Boys the height of 90’s music.

It’s been seven months here at Trampoline, and it still hasn’t really hit me that I’m 22 with a “real job”. I’m actually using my college degree? I’m doing meaningful work that I love? Things I’ve worked on have won awards?! Haha it’s almost like I’m an adult. Wait…

Leading a critique/having a staring contest against that entire bowl on M&Ms on the table


It’s kind of a shock to the system to go from college, to living with your parents, to jumping into a career. The biggest surprise has probably been the office culture. I was expecting my first job out of college to be, frankly, boring. That’s what I was taught. You graduate, you become a coffee runner/fact checker/formatter, and you deal with it until you have a few years of experience under your belt, then you get to do what you love. I feel like I got to start my career on level 2. I actually design things, my voice is heard in critiques, and I never feel like my ideas are written off just because I’m young. And on top of all that, I get to have fun. 

When I tell people I work in advertising they think my life is an episode of Mad Men, but it couldn’t be further from that.  Everyone here works hard and produces incredible things. We also have razor scooters in the conference room and beer in the fridge. I’m petting a dog as I write this post. I never expected to work in an office this fun, and it’s made me produce some of my best work ever. It pushes me to do better. If I’m stuck on an idea, I can take a lap around the office on a scooter to un-stick my brain. There aren’t cubicles or individual offices here, if I need help with something I just spin around in my chair and ask. I average half a dozen terrible puns a day. It’s great.

My valiant blog post helper, Roxy

I’m still at a point in my life where I’m “figuring it out”, but having a 9-to-5 routine and my own apartment has started finally shifting things. It feels a little like I’m on a weird balance beam, teetering between being a fun-obsessed college kid, and someone who no longer feels the need to use the qualifier “real” when calling herself an adult. It’s a balance. I use an entirely inappropriate amount of emojis for someone who pays their own rent, but I’m also starting to not understand some of the latest slang (does anyone actually know what “on fleek” means?). I might eat boxed mac and cheese like four times a week, but I also get excited about finding kick-ass Price Chopper coupons. I watch Netflix more than any human should, but half the time it’s documentaries. It’s realizing I can do whatever I want and doing the things I recognize I probably should be doing. 

I think the reason it hasn’t hit me hat I have a real job is because even though I work hard, it’s always just fun to be here. I love what I do, so it doesn’t always feel like work. I recognize my experience is not the norm here. This doesn’t happen to most people. You don’t graduate from college and immediately get your dream job. You don’t start your career with incredible opportunities like being published nationally in USA Today, or winning an ADDY less than a year after you graduate. But it’s actually happening to me. So I’m just going to keep counting myself as the luckiest 22-year-old ever.

I mean it’s not prom queen, but I guess I’ll take it


Locally Built

People who know our crew understand that we’re quirky, fond of repurposed things, and very particular in how we want things to look. All of these traits work in the favor of our clients, but when we are the client it can make us slightly challenging.

Jason Henderson and Christina Kaidas, the duo behind ShoreHaven, are equally exacting in their preferences. It was a great experience to work on their materials as they worked on items for us. After spirited creative sessions and several rounds of revisions, when it came to their mark, in the end it made the most sense to use letters straight from Christina’s elegant hand.



As their letterhead goes on press today, we are remembering the day they brought our work tables in to our space. They are hewn from lumber salvaged from a covered bridge in Vermont. Jason created two separate tables, which allow us to have stand-up meetings, or break out and use them separately for mounting and trimming.


A Night to Remember

Last Friday, the Trampoline team stepped out to Michael’s Banquet House in Cohoes for the Albany Ad Club’s 2015 ADDYs. This year’s theme was PROM, billed as “just like High School, but with no class.” Never ones to shy away from a chance to dress up, we dusted off our fanciest duds—after we spent the afternoon listening to Journey and Phil Collins and sharing old photos. Three of us (Kate, Cara and I) were first-time attendees, and while John was in attendance at last year’s awards, this was his first year as a finalist. Dressed to the nines, we brought ten awards back up the Northway to Glens Falls.


Photos by the Albany Times Union http://www.timesunion.com/seen-events/article/SEEN-2015-Addy-Awards-Dinner-6120797.php

Here is the work behind our new glassware:

Our posters that now adorn the walls of Raul’s Mexican Grill took home the Gold ADDY in the Poster Campaign category.


The Finch Opaque Brochure was our first silver ADDY winner of the night for Collateral Material – Brochure, Single Unit.


The New Year’s Eve materials we created for Loews Don CeSar Hotel landed a silver ADDY for a Special Event Material Campaign.


SUNY Plattsburgh‘s Acceptance Packet and Hashtag Directive found acceptance of its own as the silver winner for Non-Traditional Advertising, Single.

User-Generated Content

The Giving Report for 2012-2013 at Paul Smith’s College won a silver ADDY for Digital Advertising, Online Publication/Annual Report.


In addition to the 2015 Educational Advertising Award that it won earlier this month, our student recruitment campaign for Paul Smith’s College was a silver ADDY winner for Advertising for the Arts & Sciences, Single Medium Campaign.

32.Ads.Paul Smiths Half Page Ad

Our four-season outings with the Town of Newcomb won silver in the Color Newspaper Campaign category, completing a nice circle around the sun after the Newcomb logo was a winner in 2014.


Our work for CLS Farms in Washington State was also a winner for the second year in a row, with the Medusa Logo joining the CLS Farms parent logo with a silver ADDY in the Elements of Advertising: Logo category.


This year’s Trail Map for West Mountain was a silver ADDY winner for Elements of Advertising, Illustration.


And last, but certainly not least, we were honored in the Color Photography category for last summer’s staff lumberjack photo (Photo by Rachael Leigh Rodenmeyer, ser.en.dip.iti photography). Seeing our staff projected onto the big screen was a nice curtain call to end the evening.


It’s a meaningful experience to gather together with exceptionally talented advertising professionals and celebrate quality work—it’s even better when you’re doing so at your own table as well as across the ballroom.

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