Awareness by surprise

The North Country Asthma Coalition approached Trampoline to mount an awareness campaign for the northern counties of upstate New York. As part of an American Lung Association campaign. Many of the communities in the Adirondack Park are made up of families with extremely low income and the Coalition was charged with tackling issues of child health related to asthma.

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We created a Dr. Suessian campaign, with poetry and illustration that was used in print collateral and ads, then commissioned a larger-than-life inhaler with a space for brochures. Since outdoor advertising is not allowed in the Adirondack Park, we reallocated the billboard media budget and used those funds for the creation of 3’ tall ‘inhalers’ that held information about screening and treatment options. The target market was children 5-15 years old, in a six county region of upstate New York.

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We researched and mapped out installation sites. The inhalers were strapped to light poles and columns in high-traffic areas and at convenience stores in order to communicate with a population that had limited internet access and did not read newspapers.

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The campaign was a success with significant press and, more importantly, it resonated with its intended audience.

Eleven Years

You never forget your first client, ours was the Double H Ranch. Over the past eleven years we have taken great pride in being able to grow with Double H. Their vision for campers and their families is one of continual motion, as they pursue deeper connections and more effective and imaginative ways of creating limitless possibilities and experiences.

As an agency, this has meant that we are able to explore and present design elements and language that are evocative and unexpected. Whether we are drafting copy for the Camper Sponsorship, selecting photos, or developing a concept, we know that the team at Double H will embrace new ways to share their message. This year’s suite of materials is strengthened by that trust and partnership.

Wherever You Go, Go With All Your Heart is something we believed as we designed, threading the spirit of childhood, the significance of safety and quality care, and the enduring legacy of saying yes to kids. Our hope is that this year, as in year’s past, the impulse to give will be as strong and that the walls of Double H will ring with the sounds of campers making memories to last forever.

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Culture by Design

It’s hard to believe I’ve been working at Trampoline for eight months. It’s even stranger to think that last month marked my tenth year working in advertising.

As I initially cut my teeth at an agency of over 100 employees, I experienced a number of the nuances of a “traditional agency.” Many a Sunday night in the late 2000’s, the goings on at the various iterations of Sterling Cooper mirrored those I encountered in real life, despite a 45-year time difference (heck, sometimes I was even meta enough to be watching Don and Peggy on a conference room TV). I became accustomed to having a particular niche: I was the Production Guru. Every position on the organizational chart had a well-outlined role and projects were approached within a specific framework to get the job done right. The structure and process did evolve—both naturally and intentionally—but it was usually clear what responsibilities were and were not part of my job.

The Trampoline process also follows a traditional structure—but the beauty of a shop of nine employees (or upwards of ten when the dogs come to play) is that we’re encouraged to do a bit of everything. Everyone manages their our own accounts, but teamwork and flexibility reign supreme. Whether gathered around a table for a formal critique, or simply shouting out ideas in our bright, sunny space, communication is key. Projects dance from designer to designer to balance workflow and take advantage of individual skillsets. Copy lines can come out of focus groups or under-the-breath asides. I’m getting to wear a whole bunch of hats these days (both of the baseball and professional varieties). The best ideas win. That’s how we work.

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The dog days of Spring. Photo by Derek Slayton.

 

The teamwork doesn’t end when the office door is locked for the evening: Darts, Running, Trivia, Cornhole: if there’s a competitive event happening in the area, Trampoline is probably fielding a team. There’s always something wonderful about a crew that wants to spend time with each other even after the day is done. I’m thrilled to be a part of that—just as I am for the benefits that come from trading Times Square for trail markers.

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Last Saturday’s impromptu solo hike up Buck Mountain.

 

The agency I worked on in New York created the show posters that adorned my walls in High School. I’m now designing the Finch brochures that were on a shelf in that New York office. I’ve come full circle.

I’m still the “Production Guru.” McSweeney’s still does a great job of summing things up, even after all these years. It’s a comfort to know that some things will never change.

Given Our Druthers

Design and beer are a great pairing, which is why we enjoy working with Druthers Brewing Company. Sampling it isn’t too bad either.

As the crew at Druthers prepares to launch not one, but two new locations, we have been brewing materials overtime.

The first thing to create, because it takes the longest to produce, was the tap handle design. We began with sketches based on creative direction from the owners, then created renderings that incorporated suggestions from our internal creative sessions.

Two prototypes later, and several lively emails back-and-forth, the tap handles were delivered to the studio.

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They are solid wood with the brand engraved on either side and laser cut, brushed steel faces. Their heft and hand-hewn look perfectly embody the Druthers brand, and look incredible on the rail.

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It wouldn’t be a proper tap handle without some indication of the kind of beer on tap. We worked to establish a hierarchy and then designed labels.

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The Druthers at McGregor Links will require plastic cups, which we saw as an opportunity to promote the Druthers brand.

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If golf isn’t your game, Druthers has it covered with a team racing in the Tour De Cure. They’ll be tricked out in jerseys designed by resident cycle nut, Derek. The jerseys will be available for purchase as well. This t-shirt option is also a possibility.

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The Albany location will open in the next few weeks.

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Until then, you can hit the Saratoga location and order a fresh beer from our old, pal Steve.

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Tramps on the Run

We indulge in quite a bit of interoffice smack talk, ranging from music tastes and typos, to feats of athleticism or clumsiness. When Jim Goodspeed, our longtime contact for the pro-bono work on the Rotary 5k, ribbed us for the 15th time about putting together a corporate team, we finally bit.

“Ok, who’s in?” Sean asked as he pushed his chair out from his desk.

There were a couple of mumbled excuses, “I have a wedding,” and “Someone is moving, or else I’d totally be there.”

Sean persisted, “So who is running?” This went on for a few weeks before we finally had our team: John, Will, Paula, Derek, Sean, Amanda, and all three Magee girls. Once our paperwork was in, the taunts began in earnest.

“You training?”

“Ah-ya, been doing elbow curls at Mean Max.”

“What’s your time on a 5k?”

“Remind me what the k stands for again?”

Finally the race day came and we met at the SUNY Adirondack campus. The mood was light and the sky overhead was gorgeous. A perfect day for a race. Everyone finished, but Will really lit the course up.

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Given that certain Tramps respond more ambitiously to field trips that don’t require wicking apparel, we put together Spring Break at Spring Brook.

Tough to beat fresh squeezed oj infused screwdrivers on a sunny day, attendance to this was markedly better than the 5k. Call it field research for the merch we’ll be designing for the distillery.

Another project related to Rotary was RiverFest, a merging of the Water Walk and the Feeder Canal Alliance 5 Mile Canoe & Kayak Race. We’ve happily donated design for the Water Walk each year, so when David Bogue asked us to create branding for this new event, we leapt at the chance. As to whether or not Will and John have any chance of ever setting foot in another canoe, that’s anyone’s guess.

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