Retired to the Rafters

Baseball_Wisdom_TrampolineRetiredFontsWisdom Script:
“Overuse makes this font an unwise choice.”—John
“Elegant, but so overused it gives us a rash-like itchy feeling all over.” —Will
“I’m so Fancyyyy…” —Iggy Azalea


“Hey, let’s make a movie poster! Hey, we need to do a sign for a Law Office. Or, a movie about a law office!” —Matt
“Designed to mimic script found in classical antiquity, this overused font belongs in a museum.” —John
“TraJan Brady: Always miserable.”—Sean
“Isn’t this a condom company?” —Derek


“I’m just quirky enough for hipsters to like me! Please, like me. Please.”—Kate
“Says:I want you to know that this is a legitimate enterprise I’m trying to brand. But I also like to have fun too. Which makes me the font version of a mullet.” —Matt

“Permanently in the penalty box for illegal kerning.” —Derek
“A condensed sans-serif adored by hipsters who have become too cool for Helvetica.”—Will
“As boring as a plain bagel.” —John
“Apparently, an excuse to ignore letterspacing altogether.”

“Two generations of designers wish it was dead.” —Derek
“More like nap eye-crust, amiright?”
“The typographic equivalent of your creepy uncle.” —Will
“If the snake didn’t kill Cleopatra, this font would have.”—Matt


“Wicked ova-used.”—Derek
“Just because it’s named after an expensive food, doesn’t mean it won’t make your design look cheap.”
“As with most free fonts, Lobster is abused by every half-wit with an illegal version of Illustrator and no self-control.”

Hockey_ComicSans_TrampolineRetiredFontsComic Sans: 
“A great choice for inviting your friends to your unicorn-themed 8th birthday party.” —Kate
“The demonic clown of typefaces.”—Sean
“Like a joke that was taken way too far, Comic Sans reeks of embarrassment and regret.” —Will
“A typographer walks into a bar…” —John

“I couldn’t even think of a critique for this because I fell asleep after looking at it for five seconds.” —Kate
“More like Metamucil…” —Matt
“Wish it were mbettah.” —Sean


“Ironically, no impact.”—Derek
“Turns me into Grumpy Cat.” —Sean
“The font equivalent of an All-Caps email.” —Matt
“Used mostly for memes and bad powerpoint presentations, type set in Impact can’t help but look like a shouting match.” —Will

Tramp Stamping out Tobacco

Smoking is a real drag. Which led the Glens Falls Hospital Health Promotion Center to approach us last spring after wrapping up the Good Move campaign, to see if we would work with them again on a tobacco cessation campaign. We didn’t think twice about saying yes, we were ready to kick butt.


We are all familiar with the nationwide Tips From Former Smokers campaign from the CDC over the past few years. The campaign profiles former smokers and with its shocking images and heartbreaking stories, it certainly leaves an impression. While effective with its shock value, its approach wasn’t right for this community-driven campaign. Many large scale anti-tobacco campaigns have fallen short with their ability to offer tangible resources and personalized assistance which is why community and regional tobacco cessation campaigns are so vital.


The Glens Falls Hospital Health Promotion Center is above all, a huge resource and advocate for the health of the community. They work with healthcare providers, landlords, employers, business owners and politicians and are actively out in the community fighting tobacco retailers.  With this campaign, we are informing the community of the resources available by creating cohesive materials that are recognizable and trusted by the community and that invites the community to make a change.


We created a new name: Fix It!, and mark for the campaign that adopted the look of Good Move so that the two health centered initiatives can be used side by side.  The Fix It! name and mark cover the many initiatives of the campaign which include; Smoke-Free Outdoors, Smoke-Free Housing, Smoke-Free Workplace, Smoke-Free Media, and Point of Sale and can work in conjunction with Reality Check, a youth led anti-tobacco program in NYS.




Together with the Glens Falls Hospital Health Promotion Center and Department of Health, we started coming up with materials that would not only educate the community on the harmful effects of tobacco but give tools and incentives to quit tobacco for good.


Fix It Posters


For Reality Check we’ve produced fun recruitment incentives including shirts, pen, water bottles, bags and awareness bracelets along with print materials with strong calls to action that are boosting awareness, recruitment and social media presence. They currently have 50 active members and have five area schools participating.  They started with zero.  Catch my drift?


Reality Check Materials


For the other Fix It! initiatives we have created Tool Kits for employers, landlords, parks and playgrounds that are looking to go smoke-free along with Quit Kits for smokers and materials for healthcare providers.  Informational posters, table tents and rack cards were designed to grab people’s attention and educate.


Fix It! Materials


No-smoking signs designed for parks, playgrounds, businesses and apartments were designed and 59 signs have already been requested across the region.


Fix It! No Smoking Signs



“The Fix It! campaign has helped to unify our Department of Health funded Advancing Tobacco-Free Communities initiative and our Health Systems for a Tobacco-Free NY initiative, while assisting us in building brand recognition in the communities we serve. Through our partnership with Trampoline, we have placed media and created promotional materials for Fix It! that have enhanced our education and mobilization efforts in a way that is engaging and fun, while crafting messaging that resonates with all audiences, from youth to elected officials to health care providers and administrators.” —Kelly Pilkey

You can learn more on the Fix It! campaign and how to quit tobacco for good and how to make your workplace, housing and outdoors tobacco-free by contacting the Health Promotion Center at [email protected] and going to

Indirect Applause

As the 2015 season materials came together for the Adirondack Theatre Festival, the new Executive Director, Chad Rabinovitz, offered a prominent placement of the Trampoline logo on the materials.

Our answer, as it always has been, was a polite pass.

Screen Shot 2015-06-09 at 4.05.47 PM

2015 Adirondack Theatre Festival Season Artwork

It’s our agency policy, when working with non-profits, to put their mission first. The addition of extra messaging can often be a distraction from the real focus of the work. It really amounts to visual clutter, which means: reduced impact. Organizations like ATF have to compete for attention as it is.

For 12 years now we’ve created effective communications for the Double H Ranch, the Fund For Lake George, Glens Falls Rotary, The Annenberg Foundation, Glens Falls Hospital, The American Lung Association, The Napier Initiative, Shelters of Saratoga, and SerioüsFun. We’ve always kept our logo out of the project.

Even so, new business will walk through our door and mention a capital campaign we created for Crandall Public Library, nearly seven years ago. Exciting work has an impact, and word gets around.

We’ll enter the pieces in design competitions at year’s end, and, with any luck, collect accolades after the fact. But, when consumers are involved, our agency is always trying to create messaging that is clear, concise and memorable.

We relax this philosophy on the ATF season brochure, where sponsor logos are grouped together. I’ll admit I like seeing our name alongside other clients and community leaders who have worked together for years to promote ATF.

Our active clients including Lake George RV Park, the Lake George Area, Finch Paper, and Glens Falls National have consistently supported the Festival.

Previous clients like JMZ Architects, Six Flags Great Escape, Parks Heritage Federal Credit Union, the Town of Queensbury and the City of Glens Falls, Fountain Square Outfitters and Associates of Glens Falls have stepped up this year, too.

Philanthropic pace-setters like The Wood Foundation, The Chronicle, and Mannix Marketing support events and efforts to improve the region year-round. These are organizations we’re proud to be listed with.

I was worried that our answer would insult Chad, and leave him thinking that we’d prefer not to be associated with the work. In truth, we could not me more proud of what has been illustrated, designed and produced. 

Carrying an idea from start to print.

Carrying an idea from start to print.

The season will kick off in two short weeks, enticing theatergoers downtown with the promise of a talented equity company, and new productions of fledgling plays—or a night filled with music. When the crowds arrive, they should be greeted by the face of the Adirondack Theatre Festival, not a lot of other nonsense.


The windows of 207 Glen Street

We’re lucky to be able to use our talents in support of something.


Design delivered from the 518

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