Vows by Design

In these modern times of Pinterest and D.I.Y. weddings, the bar for the big day has been set pretty high. Every bride-to-be seems to have a “Dream Wedding” Pinterest board filled with everything from gorgeous gowns to ideas for party favors. Besides the obvious bonus of saving wheelbarrows of cash, the decision to have a D.I.Y. wedding let us get our family and friends involved in a big way. As a designer, I couldn’t have been more excited to start choosing swatches, typefaces and paper stock. Katie is an amazing cross-stitcher and has a preternatural gift for crafts. Our parents even got involved, working in their passions—be it ceramics, carpentry or culinary. It was a family affair.

The happy couple (note the handcrafted birch arch behind us!)

The happy couple (note the handcrafted birch arch behind us!)

Our first project, the Save the Date, established the aesthetic for the rest of the deliverables. The theme, “rustic chic”, was classic and elegant with some distressed texture, which lent a vintage look to everything. The invitations, reply postcards and map followed suit, picking up key artwork throughout.

Our Save-the-Date, Invitation and map (by yours truly)

Our Save-the-Date, Invitation and map (by yours truly)

Each table number was cross-stitched by Katie (the bride), the vases were made by the mother of the bride, and the wooden centerpieces and figurines were made by the father of the bride.

Each table number was cross-stitched by Katie (the bride), the vases were made by the mother of the bride, and the wooden centerpieces and figurines were made by the father of the bride.

My soon-to-be Father-in-Law really made our ideas come to life. He found and fell beautiful birches to construct our wedding arch, he built a 4-tiered cake stand (and the table it stood on), he hand-carved bear and moose figurines for the tables, the list goes on. My Mother-in-Law made ceramic vases by hand for centerpieces and bridesmaid gifts. Our mothers chose a favorite family recipe to make as party favors (I got to design the custom labels for the jam and mustard jars). Getting everyone involved on such a personal project was like getting to art direct my family (I was tough, but fair).

The figurines were carved by hand and took about 8 hours each!

The figurines were carved by hand and took about 8 hours each!

More handmade goodness - family recipes for favors

More handmade goodness – family recipes for favors

As our anxieties and nerves began to dissipate, we grew more excited for the wedding (and the party, of course!). We chose the Copperfield Inn, in North Creek, NY as our venue (Trampoline actually created a brand for the hotel some years ago). The quaint Inn fit our “rustic chic” theme perfectly. It wouldn’t have been a party without the Trampoline crew. The whole gang turned up and quickly found the dance floor. There may have even been a dance battle or two, but those photos are being saved for future blackmail purposes.

We're a shy bunch.

We’re a shy bunch.

Out & About Online and in Person

Late this spring Warren County Tourism selected us to manage social media for Lake George Area on Twitter, Facebook and Instagram. We dove right in.

Lake George Dive In

We all call Warren County home and love it. Representing Warren County allows us to combine what we love in the office and what we do for fun outside the office. Five months in and our team has hiked, biked, fished, gone swimming, made like foodies, worshipped the bounty of local craft beer, and applauded musicians.

We’re not complaining.

Along the way we’ve met some interesting people, like Bella, the winner of her division at the King George Fishing Derby in July.

King George Fishing Derby

We’ve zeroed in on events that draw thousands of visitors, snapped locations that are a stage for engagements and weddings, and set famous words to incomparably beautiful settings in the area. We have appreciated the little things and captured the smiles that the Lake George Area inevitably brings:

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Leaves changing as the temperature drops.

Lake George Area Smiles & Stewarts

Enjoying a free scoop from Stewarts Shops.


Fishing on the Hudson River.

What’s next? Summer’s over, and let’s face it, winter is coming, so it’s time to share how the Lake George Area is more than a summer destination. Let’s capture how awesome it is in the winter. We’re sharpening our skis, digging our boots out of the basement, and scouting events and the best places to go. We’ll also be offering up contests over the Lake George Area Instagram, Twitter and Facebook in the coming months for when the fireplace calls to you more than the ski trails.


Share your Lake George area photos with us. We’d love to see them. Tag @LakeGeorgeArea in the photo or use #vacationeer.

Dreams Do Exist


Hunter Mountain’s annual resort magazine Hunter Mountain Life is on press.

It’s my second year as lead designer on the magazine, and Trampoline’s third year producing the mag. It’s been a labor of love, taking the better part of five months to produce from concept to completion. It’s a good feeling when a project of this size and scope leaves the shop.

The magazine is unique in that it’s a “flip-book,” with one half featuring winter-related content and the other half — flipped 180 degrees — highlighting Hunter’s summer offerings. The 44 pages consist of articles and news written by a number of contributors (me included) along with photos, infographics, resort information, and advertisements.

A flip-book presents a number of challenges for a designer. The most significant being the need to create contrast without losing sight of it being the same resort. To achieve this, we established a set of design elements and guidelines that are carried throughout the summer and winter sides. Other challenges come into play on the printing end, but I won’t bore you with the finer points of InDesign page signatures. Worth mentioning are the paper specs. We chose to print the magazine on glossy paper stock for both the cover and text pages — 100 lb. cover weight and 80 lb. text weight, respectively. Glossy paper helps photos and graphics jump off the page. As an added touch, we opted for a spot varnish on the front and back covers, giving the word “Life” and other elements on the cover a sharp embossed effect.

Cliché as it may sound; a magazine of Hunter Life’s size is a team effort and requires a lot of planning and coordination to pull together. To this end, I tip my cap to Katie O’Connor, Gerry Tschinkel and the marketing team at Hunter Mountain. Katie sourced editorial content, photography and advertisements and provided helpful direction throughout the process.

As a lifelong skier, producing Hunter Mountain Life was a dream project. It seems like yesterday I was sitting in Magazine Journalism 101 designing magazine covers and now I’m producing one. It spins your head to think about it.

Although it’s 60 degrees outside the Trampoline office today, the white stuff will be falling soon. It’s time to tune-up your skis or board and break out the winter gear. While planning which mountains to ski this winter, be sure to put Hunter Mountain on your list. With snowmaking on 100% of their trails and the Catskill Mountains as your backdrop, you can’t go wrong. Oh, and pick up a copy of Hunter Mountain Life while you’re there.

Design delivered from the 518

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