Sunscreens

What did you do over summer vacation?

That’s the question our kids are answering during their first week of school. For our part, the change in season has produced a bumper crop of online offerings, with more launches planned. Here’s a look at some of the sites of summer, 2016.eldorWe planted this shiny little nugget back in April over beers at Bale Breaker Brewing Co. in Moxee Washington. The CLS Farms creation, gold in color, citrawesome in flavor, is so sought-after that Eric Desmarais and family had to contract farmers in Washington State and Idaho to grow the variety and meet ElDorado demands.

breathinglightsBreathing Lights is illuminating areas in the Capital Region where vacant buildings stand, unused. The project, funded by Bloomberg Philanthropies, is intended to start conversations and provoke questions—like any good art installation. The creative use of space is also the foundation for a full season of programming: workshops on how to rehab an older home, events with music and speakers that will showcase the importance of neighborhoods, communities and homes. WMHT and Mannix Marketing both made bright contributions to the launch of this site!

meyerfullerA law firm with no online presence? Objection, your honor: speculative. Meyer & Fuller raised the Bar with their new site. Mx on the dev.hhhn
Hudson Headwaters Health Network took their healthy connections online with a comprehensive site overhaul. Service lines, locations, doctor profiles and patient portal information can now be easily accessed from any device. Mannix Marketing turned out to be the perfect prescription for development.


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Fresh off a communications overhaul and a new rebrand, Paul Smith’s College released its Annual Giving Results online. Green, in more ways than one.
morcon-coming-soonEven though the team is all wiped-out from a summer of web work, we’re excited to announce the conversion of another new online presence. The redesigned Morcon, Inc. website will go live in advance of ISSA in Chicago, this October. It will be beautiful and you’ll wish you had tissues.

Paul Smith’s College, Illustrated

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When Paul Smith’s College approached us about a reboot of their campus map earlier this year, the designers here instantly got excited. Maps are a specialty for Trampoline, with styles ranging from illustrative to informative. For a designer, it’s a fun challenge to create a map that is memorable and achieves the goal of being simple to use.

Which designer gets to work on a map usually comes down to workload; understanding that a map project —especially an illustrated map — is inherently time-consuming. In this case, workload was such that I was able to take on the project.

In choosing a style, we turned to Shannon Oborne, Paul Smith’s Chief Marketing Officer, for guidance. We presented her with samples of maps we’d created in the past and Shannon kept coming back to the illustrative approach. While it’s a challenge for a designer, an illustrated map can result in something distinct and impossible to overlook.

psc_campusmap_detail2_snapseedWill and Cara made a trip to Paul Smith’s on an unseasonably cold March day to take reference photos. The trip yielded hundreds of photos of campus buildings, walkways and other details that would need to be illustrated. Capturing the beauty of the college’s setting — on the shores of shimmering Lower St. Regis Lake and surrounded by rugged Adirondack peaks — wouldn’t be hard to do.

Next it was time to establish the map’s perspective. Would it be a 2-D birds-eye-view or a 3-D illustration? After some exploratory design work and an office roundtable we decided that a three-quarter, or isometric, perspective would be the best perspective to fit all of the buildings on the sprawling campus as well as the surrounding environment.

With Shannon’s solid direction, I began creating a base layer that would be the campus footprint, including roads, walkways, lakes and surrounding mountains. I relied on Google Earth and the college’s existing campus maps for accuracy.

Then came the task of illustrating the campus’ 35+ buildings in a consistent isometric perspective. This was the most time-consuming of all the steps but made all the difference in the end, adding a level of rich detail and dimension.

The final steps included adding in trees and smaller details like canoes, kayaks, lampposts, a stagecoach, and Woodsmen’s Arena. Least time consuming but by no means least important, was the map key. In creating the key, I had to be careful not to distract from the map’s detail while also having the 2-D numbers and corresponding text pop off of the page.

Shannon and the Paul Smith’s team are pleased with the end result — as are we. We’ll add it to the growing list of maps we’ve created and look forward to including the map in an upcoming Paul Smith’s trifold brochure.

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