It’s Up to You

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People like to give advice, sometimes it’s a gift, other times it’s predictably hot air. 

Specialize in something.

Establish your niche.

Narrow your focus.

Stay in your lane.

The tricky part of navigating life, relationships, and the marketplace is to know when to listen, when to nod politely, and when to trust your instinct. Over the course of our nearly fourteen years in business we have heard a lot of advice, some we quote greatly for its evergreen brilliance. 

“If it doesn’t work, kill it quick.”

“If you don’t love it, don’t show it.”

“That’s not how the internet works.”

There are other moments we look back on and realize we should have listened to our gut. This is a long-winded way of saying that no one knows what’s best for you, but you. Have some fun. We guarantee that when you enjoy what you are doing and who you are doing it with, it comes through in the final product. 

Listen, keep what works, and move along.

Building a tower of TP for Morcon at the Wood Theater in advance of the Adirondack Theatre Festival‘s production of  The Boy in the Bathroom .

Branding Fun

“That’s work?” is something we hear a lot as we post snippets from our days. It’s undeniable that we get to do some pretty fun stuff in pursuit of the shot.

Putting a face on things is something we love—that can be places, products, or even events. Is it luck or strategy that so much of we get to brand are activities we love? It’s both. Combining work and play means that the passion we have will translate to the mark that’s created. This isn’t to say that non-playful projects get less passion, in fact, it means that our satisfaction keeps us alert, hungry, and game to push concepts to make them stronger, whether it’s an annual report or an ad campaign.

Here are a few identities we’ve created for activities that take you from bike seat to chair lift, from river rapids to mountain peak (on foot, Jeep, or wheels), and maybe—when you’re all done—to a nice hammock. Read more

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