People like to give advice, sometimes it’s a gift, other times it’s predictably hot air.
Specialize in something.
Establish your niche.
Narrow your focus.
Stay in your lane.
The tricky part of navigating life, relationships, and the marketplace is to know when to listen, when to nod politely, and when to trust your instinct. Over the course of our nearly fourteen years in business we have heard a lot of advice, some we quote greatly for its evergreen brilliance.
“If it doesn’t work, kill it quick.”
“If you don’t love it, don’t show it.”
“That’s not how the internet works.”
There are other moments we look back on and realize we should have listened to our gut. This is a long-winded way of saying that no one knows what’s best for you, but you. Have some fun. We guarantee that when you enjoy what you are doing and who you are doing it with, it comes through in the final product.
Listen, keep what works, and move along.