Instagram has over 800+ million engaged monthly users. The photo-sharing platform is on track to hit a billion users this year, and currently boasts an estimated $100 billion market value. And while it falls behind its parent company, Facebook, in size and value, it outpaces Facebook’s engagement rates by over 15%.
While using Instagram may seem as simple as posting an image and calling it a day, the Instagram algorithm plays an important role in determining what each person sees when they open their phone. These parameters are an ever-changing puzzle, but if you understand how to leverage the rules you can take your Instagram—and your business—to the next level.