Working it While We Work—POP Pilates

How awesome would it be if you could get your workout done while you were at work? When one of your co-workers is a group fitness instructor and your employers have an open mind, YOU CAN!

Last Friday I had the pleasure of teaching POP Pilates at Trampoline! What is POP Pilates? POP Pilates is a group fitness class that is a twist on classical Pilates. It combines ab-chiseling and total body defining moves to give you a full body workout choreographed to upbeat pop songs!

Since becoming certified to teach POP Pilates in 2016, I have found so much enjoyment in bringing this incredible format to new students and giving them a great workout they feel proud of! To say I was excited to teach a class at Trampoline was an understatement. I still couldn’t believe this was something we could do right in the office! I was excited to share my passion with my fellow Tramps and give them the special POP Pilates brand of positivity and encouragement.

As we set up the conference room for the class, I could sense some nervousness. Truthfully I was nervous too, what if they all hated me after I put them through the killer ab challenge? Or the crazy cardio track? Thankfully that didn’t happen. Everyone loved POP and I wasn’t fired for making my boss do hollow rock ab holds 😉

For me though, the best part was the feedback I received from my co-workers who didn’t take the class. They weren’t even watching, but they could hear me teaching through the double doors that separate the office from the conference room.

“You are a beast!” said Sean

“We were all sitting up straighter in our chairs just listening to you.” said Patty

“When I heard you tell the class that they’ve already done two rounds so they can do one more, it melted my heart. You have found your true calling,” said Allison

Wow. Those are the things I live for as an instructor. I want to bring positivity and motivation to my students. I want them to leave my class feeling good about themselves and of course wanting to come back for more.

POP Pilates is going to become a regular feature at the office once I begin working full time. As one of my Facebook friends commented on the photo from class; “You have POP Pilates in your office? Where do I apply?” Exactly. Trampoline is that cool.

I am thankful I will be able to continue pursuing this passion once I begin working, both in the office and outside of it. After seeing my passion for teaching, Amanda and Paula have agreed to let me leave early on Thursdays in order to make it to one of my classes in time. As far as jobs, benefits, and work-life balance go, that small accommodation means so much. I can’t wait to become a full time Tramp, and the official fitness instructor of the office.

 

Turning a Location into a Destination

As a full-service marketing agency, we have our hands in a lot of pies. Marketing as a whole may sound straightforward, but the marketing needs of, say, a small business are worlds away from that of a university, and marketing for a destination is another matter altogether. Even within the specific niche of destination marketing, no two locations are alike, and each place has unique strengths and pain-points that we take into account when developing a strategy.

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National Write Your Story Day: The Story of Trampoline

Today is National Write Your Story Day. As a partner at an agency that specializes in storytelling, through visual elements and words, I can’t help but approach this day with delight. We’re celebrating our 15th year in business and I want to take the opportunity to look back on all that has changed around us, personally and professionally.

It was late fall 2003 when we incorporated. We shook hands as newlyweds and new parents at a campground in Dorset, Vermont, pledging to create a company that put family first and would have an unerring focus on design and communication that hit the mark. The early months were lean, with late nights and light paychecks (if any). Two of us held full time jobs to keep us all covered by health insurance, the books were done after bedtime, headlines written before sunrise.

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Music, Monsters, & Jedi Wisdom

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” (Side note—obscure tidbits about Ferris Bueller’s Day Off here.)

Theatre is a great excuse to stop and look. Here, we can help, sit back and watch the trailers we created for the upcoming Adirondack Theatre Festival season.

See, didn’t it feel good to just slow down for a minute? Do yourself a favor and go order tickets to make sure you slow down this summer.

 

Called Out on Your Own Turf

Departing a bit from straight up ad talk and addressing the danger of bandwagons without forethought. This goes into the #MeToo movement and related topics. Read or click away as feels right for you.

Twitter released what is unequivocally a gorgeous spot during the Oscars as a contribution to the #MeToo movement. The execution of the vision—the range of faces shown, in age, ethnicity, and size, is exquisite. The poem, performed in the voice of its author, Denice Frohman, is powerful and relevant.

The participation of Ava DuVernay, Issa Rae, and Julie Dash suggests that the ad is supported by an understanding of the #MeToo movement and a genuine commitment to the #HereWeAre idea. And yet…

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