December 14, 2018 John

Superheroes of Design

When I learned that Marvel Studios patriarch Stan Lee passed away recently, it struck a chord with me. I collected Marvel comic books and trading cards growing up; it’s largely what sparked my interest in drawing and graphic design. I filled countless notebooks with sketches of Spider Man and Wolverine, and monopolized the TV watching X-Men cartoons on Saturday mornings. My comic books gathered dust as I got older but my love of drawing only grew, eventually leading me to a career in graphic design.

You may be wondering how Stan Lee and comic books tie into December’s theme of focus?

Comic books are a great example of the four-color printing process in its purest form; but it’s only through close inspection with a magnifying glass (called a loop in our field) that you’ll notice the color separation into halftone or Ben-Day dots. This printing method, that is so often associated with comic books, was first devised in the 1930s as a cost-effective way to create shading and secondary colors in mass-produced comics and newspapers.

In the 1960s, artist Roy Lichtenstein built his fame mimicking comic books of the time, meticulously hand-painting halftone dots at enormous scale. Still today, artists and designers alike lean on the halftone technique, whether to keep costs down when screen printing apparel and merchandise, or to give their artwork a nostalgic look.

I’m not the only one at Trampoline that has a penchant for pulp fiction. Sean has boxes full of comic books from his days as a collector, and looks for any excuse to incorporate comic book stylings into his work. Rob also jumps at the chance to use halftone dots to give a poster a touch of pulp fiction. It’s our way of harkening back to the heyday of pulp fiction, and the superheroes of design.

Sean’s pulp fiction parody can be seen here in an ad for Meyer & Fuller PLLC.

 

Rob’s rockin’ retro poster for Druthers Brewing Co. used halftone dots as a pattern to give it a pulp fiction effect.

 

Call us biased, but we think Megan Coloccia’s Batman and Robin are the cutest superheroes of all time.

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