Transformation: L.E.A.P.

From the Designer: 

Creating a brand can often be an exercise in answering questions. What does the client see? What do we, the designer believe will best represent what they are offering? How does what we envision work with what the client envisions? Who is the audience and what will they expect? What will draw the viewer in? What will push them away?

When executing a rebrand, the list goes on. What is our client’s current perception? What about their current logo contributed to that perception? What about that perception do they want to change? How do we move in the right direction?

In the case of the Washington County Economic Opportunity Council, an organization providing many resources both in and outside Washington County, from career assistance to educational resources to a food pantry, our objective seemed clear. They needed to expand in many ways, but first, their name needed to be shortened. We needed to make it clear their services were available to more than residents of Washington County. We needed to broaden the scope of their services beyond the titular ‘Economic.’ We needed to welcome those who felt they needed their services and not just cater to those who were directed there.

When we began work on this project, the client acknowledged that there was confusion being caused by their current brand. It seemed they were an agency of the Washington County government and the consistent use of ‘EOC’ was causing even more confusion than its source, ‘Economic Opportunity Council.’ We wanted to land on a name that was both more direct and more inviting for people in need of their services and potential donors/corporate partners alike. In addition to the naming, they wanted to leave behind their old mark, a busy, low-resolution file depicting the county with its seal and the acronym nested inside, and shift towards a more professional appearance.

After a ‘name-storming’ session or two ‘L.E.A.P.’ was decided upon, an acronym standing for “Learning. Employment. Assistance. Partnership.” and doubling as an accessible action verb. This name allowed us to position them as a serious and professional organization while also setting up a visual system, that unlike its predecessor, could encompass all that they do.

We started by focusing on a letter treatment with an abstract mark or none at all. While facing spacing issues caused by the periods in the acronym, the solution of using them as the signal art presented itself. Eventually, we landed on a solution where the letters were encircled in colored, lightly overlapping circles. This would allow L.E.A.P. to offer a bright and approachable look, while further establishing the division and overlap of their services. The rings related color to a subsection of services, something that would go on to be used across many print materials and organizational pieces. The transparent overlaps illustrate the Venn diagram of those services and spiritually represents the connection between the communities and people they serve.

 

A valuable insight came during our final round of presentation. Up until that point, the colors were saturated, but far from bright, and the spheres were perfectly symmetrical. The feedback was along the lines of, “These are too serious. We need it not to feel too heavy. We want people to feel welcome and comfortable coming to us.” This note was the perfect example of the question we hadn’t asked that pushed us one step further.

They were right. This wasn’t a brand about the severe nature of the problems that the organization was trying to resolve. This was about people. We brightened up the colors to a warm and welcoming family and added a loose, organic touch to the circles to echo that idea.

This mark is a clear and conversational identity for their organization and a catch-all for the multitude of services they offer and people they serve.

 

From the Account Manager: 

I jumped into my first rebrand at Trampoline with the L.E.A.P. project. It was an incredible immersion into Trampoline, rebranding, and the process of working with a client with multiple layers of decision making. As an account manager, one of the things I focus on is client satisfaction, in this case my clients were the administrative team at L.E.A.P., the Head Start staff, and leadership, the Board of Directors, the current and past customers of L.E.A.P. services, as well as the communities within Washington County that they serve. That’s a lot of layers!

Rob talks about the design process in his post, I hope to shed light on the other side of the equation, which are the goals and objectives of the various stakeholders and indeed forecasting how we can design and strategize in a way that makes people feel seen and heard. My experience prepared me for people to be nervous and resistant to change. I was pleasantly surprised to discover that this group had done the work ahead of the project. Everyone was receptive, trusting, and excited.

As the first start-to-finish transformative project at what was to me a new job, L.E.A.P. helped me see that my non-design role is an integral part of the big picture. We established mid-way through that these groups were not going to work effectively through email.

We took great pains to ensure that people got face-time with us. We visited Head Start, attended various committee meetings, and generally made ourselves available. Even when people told us the idea of a name change was intimidating, they offered up promises to go for it. It was actually something we remarked on as L.E.A.P. rose to the surface from the potential names.

This organization and its people are all about making things happen. The Head Start educators innovate with materials and mindsets, the L.E.A.P. administrators navigate grant funding and bootstrapping aspects of the job, and the various committees volunteer their time with great excitement. Still, I’d be lying if I didn’t admit that there were times when I thought they’d say, “It’s too much. We can’t.”

They met each presentation with thoughtful consideration, honest feedback, and valuable input. One of my favorite memories might be when they took turns “answering the phone” with potential names. And yes, some names got the ax because they couldn’t imagine saying them to a caller or to a colleague in an elevator.

Over the coming months, we’ll be helping L.E.A.P. launch, I have no doubt that they will do it with the same passion that they’ve had, but with a new spring in their step and twinkle in their eyes.

 

The Price of Admission

Free of Charge! Live Music! Open Bar! 

These are a few qualifiers that never fail to draw a crowd. The first makes the wallet of a casual event goer happy and the second assures them they’ll be entertained (for free), while the third sets them up to crack open that very same wallet for other goodies.

I can confidently say that every one of the above exclamations has enticed me into an event of questionable interest.

Catch the eye of a stranger (and pique the interest of those who already support the product):

Events marketed by Trampoline are usually hosted by one of our clients. They have a brand that we need to reinforce, a clientele of their own to consider, and a regular means of sharing information. The point of event marketing is to reinvigorate the interest of those people and draw in newcomers.

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Business, Blizzards and Birthdays

A Story in Photos
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Amanda, Cara and Kelli hit the road Monday night for (and in) a flurry of activity. The Adirondack Destination Marketing Summit was a success, with robust attendance in spite of the blizzard. We shared our stories and insight during the “What We Learned About Millennials” presentation. We were thrilled to hit the stage again with the inspiring Hillarie Logan-Dechene, Director of Philanthropy at the W!ld Center, with the addition of new voices—Stanzi McGlynn (Digital Content Fellow, W!ld Center) and Kathryn Reiss (Owner & Operator, High Falls Gorge) who both shared stories of how our Millennial Toolkit helped inspire their social media and marketing efforts, and the success that they’ve witnessed firsthand.

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We started the day by listening to the opening segment delivered by Jasen Lawrence from ROOST—the room was packed, just as the first snowflakes started to fall.

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Our neighboring booth at the Conference—it was great to see Shannon Oborne in attendance from Paul Smith’s College, and our collateral making a big impression.

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Meeting Stanzi McGlynn, our co-presenter from the W!ld Center, in person for the first time.

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Fierce women before a fierce presentation, just as the room began to fill. Hillarie referred to us as a team, which was a recurring theme through the Summit as speakers encouraged collaboration.

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The dynamic Hillarie, and soon-to-be birthday girl, opening the presentation, “What We Learned from Millennials,” as well as sharing new information about the China Ready initiative.

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Cara with Kathryn Reiss of High Falls Gorge, all smiles after our talk.

Snowflakes the size of quarters were falling from the sky, and we couldn’t resist exploring Lake Placid amid the flurries. We quickly slipped back in time, feeling like kids again, throwing snow in the air and laughing as we struggled through knee-high snow. We bravely trekked through drifts to meet Hillarie for dinner in celebration of her birthday—we enjoyed the extra time spent with her family, getting to know her as not just a client, but a friend. Sharing stories by the fire at The Mirror Lake Inn as we watched the unrelenting snow is a memory that we are surely never going to forget.

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High kicks and hijinks as we romped in the snow, which you should know was not uncommon on the streets in Lake Placid.

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Cara’s striking resemblance to the snow atop the staircase at Mirror Lake Inn.

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Looking in amazement at the parking lot Monday night, wondering which car was ours and how exactly we were going to get out in the morning.

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Winter Wonderland, as we took a (very) slow descent down through Keene Valley.

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Feeling thankful for our safe and successful time in the Adirondacks. Not without a significant amount of gratitude to the workers who cleared the roads, the travelers who stayed off the roads, and to the hosts in Lake Placid who welcomed all of us with open arms.

A Week in the Life

(as told by an Owner and an Employee)

What’s a typical week like at a typical agency? We’re not really sure. We rarely have typical weeks here at Trampoline. Sometimes we will spend most of our week in our studio creating, writing, planning, communicating, strategizing, and collaborating while other weeks will find us traveling for meetings, pitches and video shoots. Two weeks ago, the partners were in multiple locations presenting and pitching Trampoline’s services. After 13 years at this we are getting more streamlined but each potential client we pitch requires an in-depth research period to prepare and usually an intense 1-2 hour sit down, or stand up meeting with stakeholders.  At once both time consuming and stress inducing. But, the office still needs to continue to run at full steam and that’s where it gets interesting. How do we keep going? It’s a mixture of people stepping up, or over, to fill in or help out, morning traffic meetings (we call them scrums), a little stress, more laughter, and grocery day. Want to know what a not very typical week at Trampoline is like? Paula Slayton, Partner and Business Manager and Cara Greenslade, employee and Director of Media Services will give you a glimpse into a week in the life.

Editors’ Note: Neither of us are designers. Want to know what the typical week of a designer is? It involves beer, beer labels, micro-naps, and mooning over typography. 

Monday

Paula: Ok, Monday, let’s dive into research for tomorrow’s meeting in NYC, meet with the partners to talk it through, come up with potential scenarios and answers to questions they might have, confirm our travel on the train and figure out what time we need to leave to get to the train on time and to get to the meeting on time.

Cara: It’s a week full of pitches with almost half of the team attending so Monday means it’s time to get organized. What’s going to happen when the partners are out of the office, who needs to get what done, what will need to be shifted, and what disasters could potentially happen? Not only will they be out, but they can’t pick up the phone in the middle of the pitch so we need to be ready for whatever.

Tuesday

Paula: Here we go Tuesday, up at 4:30am, out the door at 5:30am, on the train at 7:00am, cover pitch on the train ride in, 9:30 grab breakfast and find shelter from monsoon rain, 11:30 find pitch location, prep for pitch, 12:30 pitch, 2:30 beer & lunch, 3:45 back on train, catch up on all emails from Cara (& staff), 6:30 drive back from train station, 8:00 home.

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Cara: Partners were in NYC so we just hung out around the kegerator and pretended we were working whenever someone called. Just kidding, when the partners are out it often means we need to do what they normally do on a day to day basis and make sure we are hitting deadlines and putting out the best possible work we can.

Wednesday

Paula: Wednesday. Is it really Wednesday already? Get caught up on what was missed, research for the pitch on Thursday in Albany, rehearse the pitch, figure out the travel plans down…Is this Groundhog Day?

Cara: Another whirlwind day and a hump day that sits in between two very important pitches. Time to catch up with the partners and make a plan for the next two days. I’m bouncing between my social media accounts, production management and account management.

Thursday

Paula: Thursday starts with a cancelled meeting which means more time to prep for today’s pitch and catch up on everything else. Leave at 1:00 for the pitch, park and wait, see the previous agency who just pitched walking out of the elevator (cue extra nerves), pitch for 45 minutes, drop shoulders, drive north back to the office.

Cara: I’m not even on the pitches and a canceled meeting is a sigh of relief. At 1pm an ad sales guy lets me know about a pretty awesome placement available for a great cost for one of our clients. Oh, and its due yesterday. It’s the one time I wish I was a designer so that I don’t stop them from working on other projects to do this for me right away. Luckily, they say no problem, like usual, and the day goes on.

Friday

Paula: Friday. Already? Grocery shop, one of my most important roles (snacks = happy staff), brief everyone on how the week went, check in with my business partners who are at yet another new client pitch and try to catch up with everyone who ran the office this week.

Cara: It’s grocery day, by far the most important day. It’s like a work holiday. As soon as Paula calls and gives us the cue that she’s about to pull in we spring into action and meet her with dollies and carts to bring up the groceries. About five of us will circle around the kitchenette and organize the snack drawers, baskets, fridge, and jars to perfection. What do we open first? The Twizzlers. Never start your diet on grocery day. Later on, a production hitch sends to me Joanne’s for twine, a circle cutter and small hole punch so that we can produce some hangtags in house and we launch management of a new social media account.

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Cara: Trampoline was the first agency I worked at and I started here right after college. I’ve always known is was great, even though I have nothing to compare it to. But the Tramps that have come here from other agencies have always said that the willingness to help each other out is something they’ve never had. If your plate is full, you’re not going to be alone. Whether it’s Paula stepping in to help with managing various social media accounts or designers rearranging their schedules to take a project off your plate, the teamwork at Trampoline is what gets us through the crazy weeks.

Paula: Moral of the story, everyone’s job is important. We couldn’t be doing what we do without a competent staff to run things while we are out. We need to be out building the business to keep the work coming in and our employees working. We must grocery shop. It’s a win-win-win.

Releasing Millennials into the W!ld

Entitled. Broke. Lazy. Glued to their phones. That’s us. Who wants that? Millennials tend to have a bad rap. But we’re also sharers, we prefer experiences over things, some of us are parents, and there are billions of us.

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So how do we convince our own demographic to choose the Adirondacks as a place to spend time and money?

The W!ld Center hired Schireson Associates in New York City to do a study on millennials and the Adirondacks. They approached Trampoline to interpret that data and asked if we could take the study and create a guidebook with strategies that would help businesses, organizations and TPAs reach millennials and get them to the Adirondacks. It was an exciting opportunity for all of us, and for the owners it was a convergence of all the things they aimed to do when they founded Trampoline 13 years ago.

To be honest (TBH), there was a small panic between millennial staffers at first. I hadn’t posted to Instagram in a year, Kelli hadn’t logged into Facebook in months, John had trouble wrapping his brain around the fact that some people don’t want to spend a week in the woods. But that wasn’t the point, there are stronger themes that are the core of this project.

The end result covers more ground than we could ever have imagined. And it’s not just the book itself, it’s the re-emergence of the information and solutions it holds for businesses in the Adirondacks and beyond.

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The guidebook addresses some obstacles that exist in the Adirondacks and offers communication strategies to overcome each of them. We used a variety of already existing businesses and organizations within the Adirondacks to show how these suggestions could work to combat issues identified in the Schireson data. Wild1Wild2To celebrate the wrap of the guidebook the Tramp millennials, Matt (millennial at heart) and friends hiked up Noonmark Mountain in Keene. It was also National Trails Day, so why not? #NationalTrailsDay

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GUIDEBOOK SPOILER: Everyone’s seen the stereotypical beautiful mountain top shot and sunrise shot from the kayak. It stirs interest, but it’s not getting people to the Adirondacks and it’s not getting people to spend money here. We need to appeal to the “indoorsy”.

It was a great day and only enforced a lot of the main issues we addressed:

Connectivity: We lost service in Keene Valley and one of the cars got lost. (I was driving, I own up to the fact that I have zero sense of direction and mostly rely on my phone and Google Maps to get me places, typical Millennial.)

Food & Beverage: Food and beverage is an experience for us. One guy in the group would have traveled all the way to Keene just to go to the Adirondack Cafe for their really fresh and locally sourced food. One car stopped at a food truck on the way back (side note: Food Trucks are awesome and we want more in the Adirondacks). We also talked about heading up to the Lake Placid Pub & Brewery for a couple brews but the need for showers and naps triumphed.

Overwhelmed: “This is a high peak right? No. Seriously?” Being a 46er is not going to be in all our futures.

Options: We were super thankful that we were in a place with options that day. We originally planned to hike to Rainbow Falls but had a dog (FYI, no dogs allowed on that trail) with us and had to switch plans last minute. There were a lot of trail heads in the area but I got very nervous that a couple of us would have to stay behind with the dog and wouldn’t have anything to do. And that would mean separating from the group in a place that doesn’t have cell service. Also, my body is still tired from that hike but I want to take advantage of the Adirondacks and all it has to offer since it’s in my backyard. What else in the Adirondacks is worth the hour or two drive for the day or weekend that isn’t a big hike or camping trip?

Endorsements: We chose this hike based on a recommendation from a friend. Then we talked to other friends and ended up with a group of nine. Afterward, photos of our trip ended up all over Facebook, Instagram, blogs, Twitter and Flickr.

Amenities: We were pretty concerned about finding a milkshake. We ended up driving back to Glens Falls before we got one but if we knew about a shake place on the way back we would have stopped. We’re also all familiar with the Adirondacks so we made sure we had Motrin, bug spray, plenty of water and food with us but a group of millennials not from here may not have been as prepared.

Vastness: Just look at this. How do we combat the sheer vastness of the Adirondacks?

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We also address lodging and worth in the guidebook. A compilation of issues and solutions for all generations in the end. The only difference is that millennials demand (maybe feel entitled?) while other generations want.

Kelli spearheaded the design of the toolkit, her thoughts summed up:

There has been a lack of understanding about all the Adirondacks has to offer… if we can all work together to frame the Adirondacks as an accessible, shareable, exciting place to be we can build a promising future. Not just for Millennials, but for generations to come.

 

#GetBuckets

We started working with Dan Britten and the International Shooter Federation before anything existed visually to represent the organization or its event. It’s often the case that we send creative out into the world and then that’s it. Luckily with International Shooter we were given a shot to see it in action.

I went to Saratoga with Will and Matt one chilly January day to document the first annual Saratoga Frees and Threes Competition. Here’s how our day shaped up:

8:30am: Meet at office to pick up equipment and snacks.

9:10am: We arrive at Saratoga Rec Center. Walking in the gym, it looks like it was built for this event. Everyone is warming up, greeting old teammates and new rivals. Family and friends are here to lend support (and rebound, of course).

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9:31am: Is this thing on?

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9:40am: We’re getting some great shots of nothing but net. These competitors are for real. #GetBuckets

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11:26am: Matt almost breaks his ankle (and his camera) when a basketball comes rolling at him and he tries to soccer pass it back. Some of us really belong behind the camera and off the court.

1:34pm: The range of competitors is amazing; young/old, short/tall, female/male. This event is up for grabs.

2:12pm: All three of us find ourselves wishing that we spent more time practicing our free throws. Will’s wondering how beer pong skills from his college days would translate to the hardwood.

3:39pm: It’s the finals and we are tiptoeing around with our equipment. The gymnasium is silent except for the swish of the ball hitting the net. You can feel the tension and excitement as the top two from each of the free throws and threes competition take their final turns.

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3:30pm: We have winners! There’s great camaraderie between the winners, runner-ups, Dan Britten, and the rest of the event organizers. Here come the giant checks!

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4:25pm: We’re packed up and ready to go grab a bite to eat and a drink at Druthers (one of the main sponsors of the event). The things we do in the name of work! A dozen wings, three burgers, and a few Winter Warmers later, we’re on our way out but not before we run into Dan again. He’s exuberant and exhausted after an event that has been years in the making. He tells us it was all worth it and he’s ready for the next tournament. We’ll be at the ready, too—cameras and snacks in hand.

Beerful Goodbyes

Last week was a dark week at the studio. We had to say goodbye to one of our key motivators, always ready to lend a hand at 3pm to push you through to the end of the day, and always there to get the party started. After a great seven-and-a-half month run, we had to say goodbye to our office kegerator on loan from Mean Max. Here’s a final goodbye and some of our fondest memories of the kegerator:

May 29th: Matt and Dave from Mean Max stroll in unannounced on a quiet Friday with a kegerator, two pony kegs and a nice set of tulip glasses.

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It didn’t take long for the shock to wear off and for us to work collectively to make good use of the new appliance.

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Matt:

Favorite memory: I had a blast standing around with 2/3 of the office watching it be installed. It was totally a “how many designers does it take to screw in a tap handle” sort of thing.

Favorite beer poured: Das Mean Max

Best part of it being in the office: I easily saved $100 by having a kegerator in the office. That being said, I just as easily lost 3-5 evenings’ worth of memories.

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John:

Favorite memory: Every moment we had with the kegerator was awesome; but my favorites would be the times we poured a round of pints to reward a long week or a new client.

Favorite beer poured: Hmmm. This could get me in trouble. I plead the fifth!

Best part of it being in the office: The kegerator had a way of pulling everyone together to bond and decompress. Some offices have water coolers. We had a kegerator. And I’m going to miss the hell out of it.

Sean:

Favorite beer poured: The very first one!

Kate:

Favorite memory: Having a “pool party” the night it was installed, even if I lost miserably at every game.

Favorite beer poured: Switchback.

Best part of it being in the office: Being able to celebrate completed projects/team wins as soon as they happen (and having beer in the room when I found out my favorite hockey player got traded).

November 13th: The guys from Druthers helped us out with an empty tap and brought along a pony keg to one of our morning meetings. Don’t worry, we waited until at least 2pm to dive in (I think).

 

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Only appropriate to slap on a Tramp designed Druthers tap handle and label.

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Will: 

Favorite memory: The kegerator and I could hang out for hours without ever getting bored. It was one of my closest friends and confidants. R.I.P.

Favorite beer poured: Choosing a favorite beer is like choosing a favorite child. I loved them all equally.

Best part of it being in the office: Telling everyone I know that we have a kegerator at work and making them jealous.

A touching tribute from Will:

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If you want to say hi, the kegerator has moved just a couple blocks away to Downtown Barber Co. We’re sure it would love if you stopped by.

Have Your Cake and Brand it Too

I am an avid lover of both baked goods and puns, so as soon as I heard we had a new client named “Cake Placid” I knew it was right up my alley. Growing up, my family went to Lake Placid almost every year for Thanksgiving and it’s become one of my favorite places in all of Upstate New York. Add that to the idea of getting to look at pictures of cupcakes in the name of research? Count me in.

One of the difficulties right off the bat was to convey the sweet nature of baked goods, without making it look like every other cookie cutter bakery logo out there (pun fully intended). After going over the client’s expectations and our own ideas, the Tramp team came up with three initial concepts to capture the spirit of both the Adirondacks, and the delicately decorated but heartily sized treats Cake Placid has to offer.


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We ended up with what we call a Franken-concept, that combined the fonts, decorative accents, and colors from each version.

Final Logo

Once we nailed down the logo, it was time to give it all the fun applications it deserved. Functionally, we needed a simple sticker to place on anything from the cake boxes to take-out bags, that would reinforce the brand and repeat the contact information and details. Knowing the triathlon culture in Lake Placid, we also designed a cake-themed eurosticker, for those of us who choose to forgo marathons in favor of bicep curls with a cupcake in each hand.

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Eurosticker

For a wedding magazine ad, we started by taking a look at the competition. Everything we saw involved a predictable collage of staged portraits; too-perfect looking cakes, strategically-posed wedding parties, same old same old. We wanted something that said “our brand and reputation are so strong, we don’t need to shove three dozen photos in your face to prove it.” The logo on a thick swath of white frosting proved to be just that; a perfect balance of sweet and confident.

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As Thanksgiving approached I was delighted to hear that the plan was for the Hurley clan to trek it up north for the first time in a few years. True to my love of baked goods, I suggested we see things in person. We stopped into Cake Placid and took it upon ourselves to count by cupcake, all the things about which we could feel grateful (emphasis on full). Also great!

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Out & About Online and in Person

Late this spring Warren County Tourism selected us to manage social media for Lake George Area on Twitter, Facebook and Instagram. We dove right in.

Lake George Dive In

We all call Warren County home and love it. Representing Warren County allows us to combine what we love in the office and what we do for fun outside the office. Five months in and our team has hiked, biked, fished, gone swimming, made like foodies, worshipped the bounty of local craft beer, and applauded musicians.

We’re not complaining.

Along the way we’ve met some interesting people, like Bella, the winner of her division at the King George Fishing Derby in July.

King George Fishing Derby

We’ve zeroed in on events that draw thousands of visitors, snapped locations that are a stage for engagements and weddings, and set famous words to incomparably beautiful settings in the area. We have appreciated the little things and captured the smiles that the Lake George Area inevitably brings:

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Leaves changing as the temperature drops.

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Enjoying a free scoop from Stewarts Shops.

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Fishing on the Hudson River.

What’s next? Summer’s over, and let’s face it, winter is coming, so it’s time to share how the Lake George Area is more than a summer destination. Let’s capture how awesome it is in the winter. We’re sharpening our skis, digging our boots out of the basement, and scouting events and the best places to go. We’ll also be offering up contests over the Lake George Area Instagram, Twitter and Facebook in the coming months for when the fireplace calls to you more than the ski trails.

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Share your Lake George area photos with us. We’d love to see them. Tag @LakeGeorgeArea in the photo or use #vacationeer.

Tramp Stamping out Tobacco

Smoking is a real drag. Which led the Glens Falls Hospital Health Promotion Center to approach us last spring after wrapping up the Good Move campaign, to see if we would work with them again on a tobacco cessation campaign. We didn’t think twice about saying yes, we were ready to kick butt.

 

We are all familiar with the nationwide Tips From Former Smokers campaign from the CDC over the past few years. The campaign profiles former smokers and with its shocking images and heartbreaking stories, it certainly leaves an impression. While effective with its shock value, its approach wasn’t right for this community-driven campaign. Many large scale anti-tobacco campaigns have fallen short with their ability to offer tangible resources and personalized assistance which is why community and regional tobacco cessation campaigns are so vital.

 

The Glens Falls Hospital Health Promotion Center is above all, a huge resource and advocate for the health of the community. They work with healthcare providers, landlords, employers, business owners and politicians and are actively out in the community fighting tobacco retailers.  With this campaign, we are informing the community of the resources available by creating cohesive materials that are recognizable and trusted by the community and that invites the community to make a change.

 

We created a new name: Fix It!, and mark for the campaign that adopted the look of Good Move so that the two health centered initiatives can be used side by side.  The Fix It! name and mark cover the many initiatives of the campaign which include; Smoke-Free Outdoors, Smoke-Free Housing, Smoke-Free Workplace, Smoke-Free Media, and Point of Sale and can work in conjunction with Reality Check, a youth led anti-tobacco program in NYS.

 

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Together with the Glens Falls Hospital Health Promotion Center and Department of Health, we started coming up with materials that would not only educate the community on the harmful effects of tobacco but give tools and incentives to quit tobacco for good.

 

Fix It Posters

 

For Reality Check we’ve produced fun recruitment incentives including shirts, pen, water bottles, bags and awareness bracelets along with print materials with strong calls to action that are boosting awareness, recruitment and social media presence. They currently have 50 active members and have five area schools participating.  They started with zero.  Catch my drift?

 

Reality Check Materials

 

For the other Fix It! initiatives we have created Tool Kits for employers, landlords, parks and playgrounds that are looking to go smoke-free along with Quit Kits for smokers and materials for healthcare providers.  Informational posters, table tents and rack cards were designed to grab people’s attention and educate.

 

Fix It! Materials

 

No-smoking signs designed for parks, playgrounds, businesses and apartments were designed and 59 signs have already been requested across the region.

 

Fix It! No Smoking Signs

 

 

“The Fix It! campaign has helped to unify our Department of Health funded Advancing Tobacco-Free Communities initiative and our Health Systems for a Tobacco-Free NY initiative, while assisting us in building brand recognition in the communities we serve. Through our partnership with Trampoline, we have placed media and created promotional materials for Fix It! that have enhanced our education and mobilization efforts in a way that is engaging and fun, while crafting messaging that resonates with all audiences, from youth to elected officials to health care providers and administrators.” —Kelly Pilkey

You can learn more on the Fix It! campaign and how to quit tobacco for good and how to make your workplace, housing and outdoors tobacco-free by contacting the Health Promotion Center at fixit@glensfallshosp.org and going to glensfallshospital.org/fixit.

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