From Pigeon to Peak

Pass revenue for Peak Resorts is up 20% year over year. It’s a great way for us to start 2019, but we do have to go back a bit to explain the title of this post and the value and significance of relationships.

The story of Trampoline’s path to Peak Resorts can be traced back to our very start:

It was the spring of 2004 and we were waiting to pitch the yet-to-be-opened Ridge Street Coffee Company. I was pacing on the sidewalk outside, leafing through portfolio samples, wondering if it was a waste of time. A coffee shop wasn’t going to be a flagship client, after all. But, it was in a high-profile location, and that meant everyone would see our work.

The bird guano hit my shoulder and brought me back to the task at hand. I looked up at a pigeon perched high on a streetlight. Fresh poop was splattered on my brand new sportcoat. Derek started laughing and Amanda shrugged and said, “Hey, it’s supposed to be good luck.”

It turned out to be. I pitched in shirtsleeves and soon we were creating a retail environment and ad campaigns for the café. It became a favorite among locals and one regular in particular asked who did their marketing. So it was that we met John Duncan.

John was an outdoor-nut-turned-retailer operating several outdoor gear shops (Syd & Dusty’s) in resort towns like Stratton, VT and Lake George, NY.

He also owned a rafting outfit on the Sacandaga River. John hired Trampoline to rebrand the Sacandaga Outdoor Center, and create a series of ads, brochures and a website to capture the eyes of Adirondack visitors.

After several seasons of summertime support, and steady growth of tourist paddlers, John took Trampoline with him to his winter gig at Alta Ski Resort in Utah.

Derek is a regular in the Wasatch Range, so the opportunity to create materials for Alta was a dream come true. John wanted merchandise that was unique and distinct from the offerings at nearby resorts and Trampoline did not disappoint. We still tell the story of the phone call to notify us that an entire order of shirts had sold out in 45 minutes.

The shirts read: 6” is so Vail.

On-property spending improved so much at Alta that John Duncan mentioned us to his childhood friend, Paul Slutsky. The Slutsky family owned and operated Hunter Mountain in the Catskills of NY for generations.

Hunter had a bit of a reputation as a rough mountain for hard-charging skiers and even harder partiers. Gerry Tchinkel, Hunter’s Director of Marketing and Sales, took a chance on Trampoline to soften that image, and make Hunter the destination of choice for skiers in the NYC Metro market.

Hunter Life Magazine

For several seasons we tailored the Hunter Mountain image to a family-friendly, four-season destination. In addition to their snowmaking prowess, we promoted weddings, summertime concerts, zip lines, and off-road challenges and watched awareness grow. Gross sales steadily improved 15% annually.

The Hunter: It Gets in Your Head campaign cemented the resort as New York’s favorite ski mountain, and won Best-in-Show at the Capital Region Ad Federation’s ADDY Awards, and was also awarded a NYSTIA Award of Excellence.

Hunter looked the part and was still rising in popularity when it was purchased by Peak Resorts in 2016. Peak kept Trampoline on as a vendor, and we met Greg Fisher, the Northeast Director of Marketing for Peak Resorts. He was carefully vetting his team, assessing needs, and who best to tell the stories of seven different properties.

Over the past three years, Trampoline has played an increasingly important role in support of marketing teams at Peak resorts in New York, Pennsylvania, Vermont, and New Hampshire.

Four of the seven mountains have been rebranded and received a complete communications overhaul, with positioning statements, ad campaigns, collateral, broadcast, outdoor and social impressions contributing to ticket sales.

Peak Properties are well-represented in the New England landscape, and, with the acquisition of three new mountains in Pennsylvania, opportunities to communicate with skiers in the Mid Atlantic states will create a sales funnel that looks a lot like a Black Diamond.

In 2018 Trampoline targeted the coveted 18-29 year-old demo specifically. The Drifter campaign resulted in a 27% jump in sales since last year. Traffic on Peak sites spiked on Cyber Monday, thanks—in part—to a carefully choreographed social onslaught of content. Measured against the previous season, 2018’s hits were five times the amount of last holiday season.

Incredible outcomes—the result of consistent messaging and repeat impressions. Trampoline has worked hard with the team at Peak to position each property as a guaranteed good time, and cross-promote their properties whenever possible. After all, a rising slide lifts all coats, or something like that.

Numbers are the proof of a successful campaign, examined afterward in a black and white comparison of efficacy, a post-mortem of sorts. Measurements help hold marketers accountable, and we love to move the needle on market share. The results are only half of the story, though. The success of any campaign is built on partnerships, suggestions, referrals, and risks.

A coffee shop > a whitewater rafting company > a Utah outfitter > a mountain in the Catskills > Property magnate with $132,000,000 in annual revenue.*

I doubt that we could have planned for things to progress this way, even though there were strategies and growth plans in place. Much of the success was due to the contributions of partners outside the agency.

Katie O’Connor, Jack Fagone, Thad Quimby, Greg, Gerry, John—pros that we’ve worked and played with. Outdoor adventure lovers who set goals and are willing to let us do what we do best to accomplish them.


Stock in Photos

Consumers are surrounded by photography in their public, personal and social lives. With more visuals cluttering up the landscape, it’s more important than ever to invest in the best imagery possible.

Photo capture is at the top of the features list for new product offerings from Samsung, Google and Apple. Faster sensors, enhanced ISO and smart HDR combine with bokeh and depth control to produce better pictures—and there are reasons for that.

Visual content is more than 40 times more likely to get shared on social media than other types of content.*

When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.*

Posts that include images produce 650% higher engagement than text-only posts.†

Tweets with images receive 18% more clicks than tweets without images.On LinkedIn, 98% of posts with images receive more comments than those without.‡

A common element in many of our most successful campaigns is the Trampoline strategy to show, not tell. The simplicity of a well composed image can communicate a concept easily. Here are 12 examples of how our staff leverages photography to turn heads.

1. Excitement

It’s FOMO, plain and simple. Show a consumer what they’re missing, and you’ll have them eager for an experience.

Photo of telemark skier Jack Fagone at Wildcat Mountain by Rob Hendricks.

2. Occasion

Captured moments are rightly seen as significant. Events are special when they’re worthy of a photo.

Photo of John & Alexis Coleman at High Falls Gorge by Staci Oswald.

3. Personality

Our expressions, emotions and humanity are on full display in a portrait.

Photo of Donnelly Construction worker on Rt. 66 in Chatham, NY by Allison Valiquette.

4. Quality

Professionally shot products imply that the seller values presentation. It speaks to pride, craftsmanship and quality.

Photo of burger lunch special at the Riverview Café by Staci Oswald.

5. Perspective

Offering a look at things from a different vantage can help an audience find ownership in big-picture concepts.

Aerial photo of downtown Glens Falls by Derek Slayton.

6. Emotion

Tension, elation, suspense, concern, sorrow or laughter—all of these can be easily interpreted in a single snap.

Photo of John Coleman on Arbutus Lake by Meg Erickson.

7. Inclusion

Candid shots work to make viewers feel like they’re part of the activities.

Group photo of hikers at Thompson Falls in Pinkham Notch, NH by Sean Magee.

8. Placemaking

Landmarks help travelers to orient themselves. Seeing a photo of a destination, and then experiencing that place, creates a repeat impression that reassures and provides familiarity.

Photo of the Hudson River at Glens Falls by Amanda Magee.

9. Opportunity

Behind-the-scenes photos or before-and-after shots show what is possible, and empower viewers to go out and experience their world.

Photo of Sawmill Terrain Park workers by Derek Slayton.

10. Delight

If it’s advertising, products in use by satisfied customers is a safe strategy.

Photo of outdoor adventure at West Mountain by Sean Magee.

11. Action

The act of doing, whether it’s a low-tech chore, or more state-of-the-art interaction, always makes for compelling content.

Photo of Woodsman’s Team at Cobleskill by Allison Valiquette.

Photo of Thoracic Surgeon at Glens Falls Hospital by Allison Valiquette.

12. Priority

Put the focus on what’s important.

Photo of Purchase College student: Shelley art directed by John Coleman and Rob Hendricks.

* Source: HubSpot
† Source:
‡ Source:

The Peaky Grinders

August is upon us, and the height of summer can mean only one thing for the team at Trampoline: ski season. Our crew keeps cool in the hot months by staying waist-deep in powder photos. We’re working through new concepts for Crotched Mountain, celebrating the incredible project underway at Hunter North, and sinking our teeth into restaurant branding for the new Carinthia Base Lodge at Mount Snow.

Peak Resorts has presented incredible, creative opportunities to build placemaking campaigns. Seven unique properties spread throughout the Poconos of Pennsylvania, the Catskills of New York, the Green Mountains of Vermont and the Presidential Range in New Hampshire, each with their own dedicated pass-holders and visitors.

Over the past three seasons, we’ve worked to create systems and messaging that positions each of these properties as a worthwhile destination, and beyond that—a guaranteed good time.

Peak has been ahead of the curve with their family of mountains, launching the Peak Pass that offers cross-mountain access to their northeast properties, as other privately held resorts have had to band together with competitors on offers like the Max Pass or IKON.

The Peak Pass continues to be a hot ticket on the east coast. Sales in advance of the 17/18 season doubled at the Boston Ski Show in November, and at the close of their 145 operating days, Peak announced a 47% increase in their student Drifter Pass unit sales. College kids are hopping lifts left and right.

Peak continues to invest in bricks-and-mortar improvements and marketing to share their new experiences. We’ve retired the Best-in-Show ADDY Award Winning advertising for Hunter Mountain and will launch a new Direction for the resort this fall. We’re working closely with the design team at Mount Snow to offer an evolution of their We 🖤Snow™ campaign. Crotched will reveal an Outta This World digital campaign in the coming months and the Get At It™ message for Attitash Mountain is working hard to entice skiers into the White Mountains.In a July press release, Peak Resorts reported a 9% growth in revenue during the 4th quarter, with an E.B.I.T.A. increase of 4%. Shareholders are squarely in dividend territory, and skiers and riders are loving the improvements, and unique recreation experiences available at each property.

Peak Resorts employs a team of marketing pros who are largely responsible for their marketshare in the east. Our agency has worked to provide the different mountain marketers with the tools and brand structure to create repeat impressions that showcase the best of each place. From there, Jack, Liz, Katie, Thad, Megan, Doug, and Greg go to work—shaking stories and press out of the trees like so many glade skiers.

We’re lucky to work with outdoor adventurers who love design as much as finding their line.

Cheers to Peak on the upward momentum—literally in the case of Hunter (new chairlift)—and we’re de-misting our goggles as we look toward another incredible season.

The scAvengers!

Trampoline exists as a team of dedicated designers, wordsmiths, strategists and production pros. We’ve grown at a carefully managed pace over 15 years and have a specific process that delivers results for our clients. We work hard, and love what we do—and it shows.

It’s not always that way in our industry. We’re aware of other approaches, arrangements and outcomes because we hear about them; from clients, potential and longstanding, industry allies and vendors. There are some risky bets where communication is concerned.

These Inaction Figures set poor precedents in our forum, so we’ve done our own surveillance on seven different creative counterfeits, graphic grifters and mountebank marketers.

The Visionary:

You’ll recognize this walking idea guy because he’s wearing a blazer, holding his hands together with fingertips touching, and cocking an eyebrow at an open laptop. He’s putting the finishing touches on a presentation with slides that include pictures of the planet, watermarked stock photos and statistics.

Be ready for pointless stories that end with questions and include pauses…for dramatic effect. Count along as they make a list on their fingers! Alias: Thoughtleader

The Guru:

Gurus know that the first step to elevate themselves professionally is a bullshit moniker. Well-positioned as a guide, Gurus elevate discussions to an intellectual level, where absolutely nothing is accomplished, but much is discussed.

Imaginary marketspeak like synergy or paradigm shift create obstacles where none existed previously. Be sure to jot down their inspirational business “quote” before booking your next session. Code Name: The Maven

The Collabro:

This dude is keeping it lit. Always ready to link, always tryna build.

Despite burning through those 250 Vistaprint business cards, momentum remains elusive. Assembling teams of specialists on a per-project basis seems like an innovative model, in reality it’s a scheduling nightmare.

With a phantom support staff, Collabro ends up doing a lot alone. Yet, even in the face of limited resources, no potential project will be refused. After all, he knows a design student who will probably do it just for the exposure.

Good Time Charlie:

At happy hour, the salvo comes from your immediate left, “Put that one on my tab.”

A quarter turn, and you’ve lost the evening to Mr. Charisma. He’s on a first name basis with the wait staff and has absolutely nowhere to be.

He’s comfortable asking questions to collect the information needed to build consensus through conversation. Good Time Charlie lives up to his name, he’s agreeable, and puts his big laugh to use, making it clear What A Fun Time We Are Having.™ Don’t forget to use a coaster on any barroom deal, they’re usually all wet. AKA: “The Consultant”

The Hypographer:

Designer clichés exist for a reason. Certain creative professionals value style above all else.

These Pantone™ unicorns don’t give a damn whether it works, “Just look at how beautiful this is!”

Their artistic opinion has made a long journey from under a slouchy knit cap, past boho chunky eyewear, and through a sloppy-yet-somehow-intricate scarf. Their masterpieces are completed, only to be critiqued by a client who has concerns about type size, contrast issues, and whether or not the work actually, ahem, works.

The Designbot:

For those looking to save some serious Bitcoin, consider an online, virtual, digital, futuristic, artificially-intelligent way to create terrible content.

The Name Dropper:

Laser connected, and ready to mingle, the Name Dropper knows them all. Or, has a friend who does.

They have worked with celebrities, magnates, heads-of-state, alien emperors and everyone that you know.

Easily identified by membership lapel pins. Alias: the Story-Topper

Happy Trampsgiving

We enjoyed a bit of time off for the Thanksgiving holiday. As a matter of fact, on Wednesday we all walked out to our cars together. We swapped stories, shared plans, and maybe talked about the quirky relative we were looking forward to seeing (misbehave). Traditions, though they vary, offer a common thread. It’s often that connection we seek to unearth in the design process—creating unity through an unexpected, familiar, or striking element in communication.

Design can bring a community together, forward a mission and do good. Streamlined communication helps organizations to cut through some of the commercial clutter to deliver messaging that hits the mark.

Below are 10 non-profits that Trampoline has contributed to in 2017. As a group we’ve proudly donated design, funds and volunteer hours to assist as needed. Our reward has been seeing the impact of the effort. Whether the result is improved awareness, or an uptick in gifts—we’re on a mission (pun!) to have an impact on our region.

Read more

6 Ways to Turn Data Into Content

Last week Derek sent me a link to an AdAge article about consulting companies like Deloitte entering the industry, armed with data, determined to compete with math. Hiring someone to run numbers for you is a great idea, and can provide insight into who cares about your organization. Consultants are a great lens to view a given marketplace through, but that perspective doesn’t matter much without execution.

Accurate research can certainly inform your message, targeting individual segments. The AdAge article seems to take for granted that concepts will simply present themselves when the numbers have been crunched. I think there’s a lot of daylight between agencies on this point.

Rock-solid data doesn’t guarantee that the needle will move, as referenced by this article on Millennial preferences online. Campaigns need to have staying power, based on the research that digital advertising isn’t a transactional experience, it’s often a long-game. We’re all looking for something to share, an affirmation, or a way to define what is important.

When it comes to communication, the best ideas win. Concepts that make people consider a point, 30-second football spots that are so well done that they bring people to tears…these are what we talk about. Comedy, whether it’s slapstick or storytelling, unites a room with a laugh—and builds the rapport that we’re all in search of.

> Audience reaction, applause.

Someone wrote that joke or choreographed a pratfall, and it’s that work that’s easily overlooked or overpowered by big data. Ideas are subjective and therefore their effectiveness isn’t easily quantified. Having said that, everyone seems to recognize a good one.

This is all terribly self-serving, a blog post about the importance of creativity on an agency website. Probably a bunch of graphic design snobs in love with their own ideas.


There are other ways that we tackle a problem that have little to do with design. Decisions we make, as a group, to determine what the best course of action will be. Ultimately there is a visual component, but there are a lot of decisions (based on data) that inform what the best course of action will be. Here are six different approaches that we stand by.

1. Customized Messaging.
Create something unique and specific to an audience that reinforces a brand, even on a local level. Don’t rely on stock content, which can be terrible to begin with. What makes you different? Does a free typeface or a system font really work to communicate that?


^ The crew at Hunter Mountain are creating a 70’s skateboard-themed event at Empire Parks. Inspiration came in the form of Steely Dan tracks with a sprinkle of Hall & Oats. We named the event for the locale, and for the competitors—who will be judged on style points.

It’s very specific, it won’t work for another mountain, and that’s the point.


2. Consistency.
Keep things familiar at each brand touchpoint with the public.


^ Big Slide Brewery & Public House contracted Trampoline to create a logo for the restaurant, some help with an exterior sign design, and a sticker. I wish they’d used us for more, but the reality is that we provided a flexible system of artwork that they’ve been able to use in their own executions from neon to socks. They have stayed true to the artwork, and have built a successful suite of repeat impressions.


3. Positioning, relation.
Aligning your brand with similar, successful entities. This falls into the category of Use What You Have.

^ Peak Resorts knows (data) that the strongest brand in their northeast portfolio of properties is Carinthia. The size and features available, content in its own right, puts the terrain park at the top of the list for skiers and riders in the east. Our strategy was to build on that brand equity and extend the imagery and color palette—black on black on black—to other mountains. The decision was a communication response to Peak’s assessment that terrain was the area that represented the most growth from a strategy standpoint. There was no need to reinvent the wheel, and ultimately it was an image pivot that embraced existing success.


4. Editing.
Classic less-is-more. Be selective and segment messaging.


^ How quickly can you make a point? What is necessary and what is just noise? Druthers’ culinary chops are showcased here. Briefly.


5. Information Architecture.
Be clear and concise in delivery.Information

^ Design decisions certainly do factor into this category, but figuring out what goes where and how elements can be arranged to make communication easy and effective has to happen before layout. Understanding typography and how a [Western] eye accesses information on a screen or a page makes a difference to the success of a piece. Iconography, groupings, visual breaks, color coding. Decisions. Revisions.


6. Timing.
Be nimble with your messaging and you’re already relevant.


^ Communication built around events, or current events, can be some of the easiest to relate to or participate in. Real-time responses and interaction can convert fans faster than the most strategic media buy, or the wittiest headline. These events for the Lake George area are specific (see #1 above) customized communication that creates a sense of importance and helps to establish immediate demand.

We have a healthy respect for data, and have been actively measuring the effectiveness of our own work, to make our subjective industry a little more certain, particularly for clients new to Trampoline. Research is crucial to getting the creative right.

We’ll dig in ourselves or partner with great organizations like Schireson in New York City or Mt. Auburn Associates in Boston to make sure we understand our challenge. Follow-up, interaction, A/B testing, responsive design all matter and improve the customer experience, but they’re nothing without a concept.

A Look Back

January is always a chaotic time, so many of us puffing up our chests and pledging to do things differently—to be better, thinner, smarter, stronger, kinder, leaner. It’s easy to get swept up in solving the next communication challenge or meeting the next deadline, not to say that they aren’t important, but sometimes all you really need to do is take a minute and honestly evaluate what worked and who mattered. We thought we’d spend a bit of time reflecting on the work we did and the impact we had and if we’re being totally honest, the impact the work had on us.

What we do is a lot like cooking, it isn’t about how the table looks or how perfect the meringue is on the pie, it comes down to knowing we fed someone with things we made and that in that transaction we created a connection. We don’t work with students and come away not having learned something, or help raise money for a cause and not feel changed.

screen-shot-2017-01-09-at-10-20-49-amOver the course of 2016 we donated a portion of our time to organizations near and dear to our hearts, as well as some we’d only just met. These hours were spent cranking designs for Churney Gurney and Brant Lake Bike Park, bringing stories to life for ATF and Breathing Lights, creating a face to match the good accomplished by North Country Ministries, helping to spread the word for Double H Ranch (not to mention lending a hand at camp and the Winter 500), cultivating a new look for Pitney Meadows Community Farm, caring for Hudson Headwaters Health Network, and finding the way with Rensselaer Plateau. The work was challenging and gratifying, allowing the different people on the projects to feel that they were making a difference.

screen-shot-2017-01-09-at-10-21-19-amPublic speaking has done the same thing, it’s a lot like living out an afternoon as a brochure we’ve created or a video we’ve shot—seeing people’s reactions in real time, having our voices crack without the option of recutting, and building off the energy of the crowd informs our understanding of what matters to people. We were lucky enough to speak close to home and on the road,  from Oneonta to Old Forge, and auditoriums to art galleries.


screen-shot-2017-01-09-at-10-21-07-amHigh Falls Gorge, a classic Adirondack roadside attraction, offers travelers a chance to get up close to a series of thundering water- falls that cascade through a canyon near Lake Placid. Trampoline rebranded the destination with a logo that was both classic and modern, embracing the history and topography of the gorge. Redesigned collateral and an updated property map followed, and a campaign of new advertisements launched in regional publications. The updated look and signal art, combined with photos and video from the property made up a social media campaign that helped to build the new brand and create a sense of place. The strategy and design had an impact on sales, and awareness increased as well, with a 51% increase in Facebook followers and 455% more followers on Instagram.

screen-shot-2017-01-09-at-10-20-41-amTrampoline began handling the social media accounts for Warren County Tourism on June 1st 2015. We took their existing presence on Facebook and Twitter as the Lake George Area and expanded it to Instagram and Pinterest. With a focus on a  consistent identity across all platforms, we were able to gain a significant number of new followers in the first month. Custom content engaged users and invited them to comment, retweet or share. By actively responding to posts and tweets about the area, whether positive or negative, we ensure that Lake George is more than just a place, but a special spot that carries memories, with people who truly care about your experience. Their Instagram presence has increased by 3,794 users since the start of the agency’s involvement.

screen-shot-2017-01-09-at-10-20-31-amWhat city are we in? We’ve crisscrossed the northeast for work in recent months—visiting some of our favorite cities, including Boston and New York, but also retreating into the woods of the Adirondacks, and the areas of intercostal Maine. We worked from the summits of seven different peaks. This graphic needs revision, as it happens. We were also in Westport Connecticut for meetings with SerioüsFun Camps. And IKEA in New Haven, natch.

screen-shot-2017-01-09-at-10-22-02-amA big project for us in 2016 involved the rebrand of Paul Smith’s College. Deliverables included a completely new approach to communication. From the establishment of brand pillars, to a logo redesign and a collateral overhaul, we worked with the administration, faculty and students to represent PSC in the best possible way. Ads, merch, campus signage and social content continued to tell the story of what it means to be a Smitty.

screen-shot-2017-01-09-at-10-21-34-amIt was fun to tell the story of a place in the Adirondacks that belongs on anyone’s destination list—knowing that the end product of all that selling and storytelling, the place itself, could deliver on what we were promising. A big shift in strategy included segmenting the PSC message by major, and creating content tailored to a potential student’s interests. The media buildout, and social strategy was also informed by likes, and worked to forward the focused, major messages to potential students. The results were immediate and significant, Paul Smith’s has measured online interactions and interest in the school continues to grow. Admissions saw a 16% increase in inquiries from zip codes where their new view book had been distributed.

2016 was a year of metrics, not something we have traditionally been focused on, and boy did it change things for us. The work we do in our relationships has been strengthened by the accountability and the value of examining metrics and recalibrating the creative and message to yield the best results.

Greatest Gifts: Volume 1

It’s Giving Tuesday—the perfect time to support non profit organizations in their efforts to improve the world around us. Remember all the cash you saved shopping the Black Friday Sales a few days ago? It’s time to do some good with that. Trampoline submits, for your philanthropic consideration, 10 of our current clients in the Non-Profit sector. These are groups of dedicated pros who are having an impact in our region and our world—through changing economic conditions, political administrations and news cycles. We are lucky to work with these groups, discover more about their missions and motivation, and put strategies in place to elevate both awareness and support for great causes.

We’ve also included—below these worthy opportunities to contribute—a second list of clients and contemporaries who donate their time and talents regularly. These companies set the example of community-minded philanthropy, and we’re equally proud to partner with them, and inspired by their efforts. We hope you are too. Now: let’s go make a difference. Better still, a sum.


Paul Smith’s College, Brighton, New York

The only four-year college in the Adirondack Park produces leaders in the Forestry, Hospitality, Culinary, Science and Recreation industries. We’ve worked side-by-side with administrators, faculty and students to tell the PSC story over the past 18 months: rebranding the college and executing a strategy that targets the individual strengths of potential students. We filmed as they answered, from treetops and through kitchen windows, what it means to be a Smitty. The school is small, and faces funding challenges that many small colleges struggle with nationwide. Paul Smith’s is working hard to stay true to the Adirondacks. We hope the region will respond in kind.

Hudson Headwaters Foundation, Queensbury, New York

The Hudson Headwaters Health Network has seen unprecedented growth over recent years. They’ve opened or built new facilities in Glens Falls, Queensbury and Warrensburg, and have just broken ground on a new building in Champlain, New York. The growth isn’t about buildings, it is about the fundamental and life-saving services that people need and the capacity to offer it without delay. HHHN exists as a direct response to need: an aging population in remote areas of the Adirondacks, in need of care. We’ll be creating a campaign for the Foundation, an extension of the repositioning and marketing work we’ve completed for HHHN over the past year. Don’t wait for a capital campaign to get involved with the future of healthcare in our region, find out more about volunteering or other ways to support the network.


Berkshire Taconic Community Foundation, Sheffield, Massachusetts

A $40 Million endowment means a lot of good can be done, but only with the help of regular contributions to support it. BTCF distributes grants to help fund programs with high impact in western Massachusetts and Eastern New York. A gift to BTCF can be allocated to a specific Fund to support your interests. We’re excited to be a part of their progress points, with our partners at Mount Auburn Associates, moving forward into new areas of concern for the Berkshires and the Hudson Valley.


The Lake George Land Conservancy, Bolton Landing, New York

We’ve laced up our boots to put a new spin on the Hike-A-Thon for its 5 year anniversary. There’s nothing better than the view of Lake George from one of the nearby summits. Well, maybe the view from a dock—but that’s the whole point: protect the water quality by conserving the land that surrounds it. We’ve been doing our part to make the Lake George watershed a safe place for 15 years now. Not into hiking? Donate.


Pitney Meadows Community Farm, Saratoga Springs, New York

Sustainable Agriculture in urban environments continues to be an important issue. We’ve supported the farm-to-table movement for years with work for organizations like the FarmHouse Restaurant, CLS Farms and Capital Roots. When Paul and Sandy Arnold approached us about the Pitney Meadows project: preserving green space in Saratoga that will be used as a working farm, food hub and event space, we were ready to get our hands dirty. The property closes in December, all plans have been approved by the municipality. All that is needed is a boost in startup capital. Remember: you reap what you sow.


Saratoga County Prosperity Partnership, Malta, New York

This passionate group of economic development pros will assemble teams of real estate brokers, community planners and municipal leaders to bring new business into Saratoga County, and help to grow the businesses already in the area. The Prosperity Partnership helps with grant applications and assists with startup and location management. It also promotes the Luther Forest Technology Campus and is involved in workforce development issues in our region—from continuing education to recruitment and more ways to incentivize and promote the efficient growth of our region’s economy.


Double H Ranch, Lake Luzerne, NY

Our hearts and minds were won over by the staff, campers and volunteers at Double H long ago. In fact, they were our very first client. We’re proud to support the ongoing efforts to give a week at camp to kids and families who need it the most. Critical illnesses are no obstacle to having fun when you spend a week in the woods. We had the chance to interview campers, and parents of campers this year, and have learned a lot about dedication, loyalty and love. A contribution to Double H is like giving magic.



SerioüsFun Children’s Network, Westport, Connecticut

The parent company of Double H Ranch, SerioüsFun takes Paul Newman’s message of philanthropy to the international stage. At places like Barretstown in Ireland or the newly opened Sola Puti Kids’ Camp in Japan, critically ill children are enjoying themselves, meeting diseases and challenges head-on, and creating lasting friendships. The Global Partnership Program is a worldwide attempt at making a difference—including efforts like December’s AIDS awareness initiative. Give the gift of camp this year!


The W!LD Center, Tupper Lake, New York

More than just adorable otters, the Natural History Museum of the Adirondacks took a leadership role this year by completing their I♥NY grant-funded study on the travel habits of Millennials. Turns out, they’re a complicated market to predict. The study, compiled by Schireson, Assoc. of New York and interpreted and executed by Trampoline, outlined statistics, discussed misconceptions and presented strategy to address Millennial Travel concerns. Help the W!LD Center continue to make the Adirondacks a destination with a contribution.


Safe Water Network, New York, New York

The next time clean, safe drinking water fills your glass, consider a donation the the Safe Water Network. A little goes a long way, and in certain areas, the difference between healthy communities and the outbreak of disease is access to clean water.

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Giving Tuesday isn’t just about the organizations that you can give to, it’s also a day to consider all the organizations who take it upon themselves to give back all year long—something we all ought to consider. We are inspired and motivated by the efforts of many of our clients and neighbors who give far more than many people will ever truly realize. We wanted to tip our hats in their general direction and say thanks for being involved in the giving world.

At Druthers Brewing Company, All-In is more than an IPA, it’s a way of operating and giving back to the community. Look for a Druthers pour at your next gala event—then offer a toast back to them for their support.



Glens Falls National Bank does more than finance homes and host checking and savings accounts, they contribute in countless ways to education, health, community, and business. The odds are good that if you’ve been to a walk, race, festival, or performance, GFNB has helped make it possible.



Lake George RV Park has been a family-owned business for more than 50 years. Perennial sponsors of many events, they also have recycling programs that benefit organizations like Double H Ranch. Dave king is a founder of the Adirondack Theatre Festival that brings thousands of patrons to Downtown Glens Falls every summer.



Mannix Marketing will get you found on the internet, they also assist worthy causes, quietly making possible what traditional budgets never would have, all in the spirit of, “They need it, we can do it, and it’s the right thing to do.”



Once we got to know the partners at Meyer & Fuller, lawyer jokes didn’t make as much sense. These are two of the kindest, most generous people we know. They make giving back fun. Objection! Your Honor, giving is fun. You don’t have to be showy about it, it doesn’t have to be on a certain day or a set figure, you just do it and keep doing it because it feels good knowing you are making a difference.



Everyone’s favorite theme park goes beyond a Great time to support organizations throughout the North Country. They provide event space, donate workers to help with on-site needs and get behind initiatives that improve our region. Two hands up for Six Flags!




What did you do over summer vacation?

That’s the question our kids are answering during their first week of school. For our part, the change in season has produced a bumper crop of online offerings, with more launches planned. Here’s a look at some of the sites of summer, 2016.eldorWe planted this shiny little nugget back in April over beers at Bale Breaker Brewing Co. in Moxee Washington. The CLS Farms creation, gold in color, citrawesome in flavor, is so sought-after that Eric Desmarais and family had to contract farmers in Washington State and Idaho to grow the variety and meet ElDorado demands.

breathinglightsBreathing Lights is illuminating areas in the Capital Region where vacant buildings stand, unused. The project, funded by Bloomberg Philanthropies, is intended to start conversations and provoke questions—like any good art installation. The creative use of space is also the foundation for a full season of programming: workshops on how to rehab an older home, events with music and speakers that will showcase the importance of neighborhoods, communities and homes. WMHT and Mannix Marketing both made bright contributions to the launch of this site!

meyerfullerA law firm with no online presence? Objection, your honor: speculative. Meyer & Fuller raised the Bar with their new site. Mx on the dev.hhhn
Hudson Headwaters Health Network took their healthy connections online with a comprehensive site overhaul. Service lines, locations, doctor profiles and patient portal information can now be easily accessed from any device. Mannix Marketing turned out to be the perfect prescription for development.

Fresh off a communications overhaul and a new rebrand, Paul Smith’s College released its Annual Giving Results online. Green, in more ways than one.
morcon-coming-soonEven though the team is all wiped-out from a summer of web work, we’re excited to announce the conversion of another new online presence. The redesigned Morcon, Inc. website will go live in advance of ISSA in Chicago, this October. It will be beautiful and you’ll wish you had tissues.

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