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The scAvengers!


Trampoline exists as a team of dedicated designers, wordsmiths, strategists and production pros. We’ve grown at a carefully managed pace over 15 years and have a specific process that delivers results for our clients. We work hard, and love what we do—and it shows.

It’s not always that way in our industry. We’re aware of other approaches, arrangements and outcomes because we hear about them; from clients, potential and longstanding, industry allies and vendors. There are some risky bets where communication is concerned.

These Inaction Figures set poor precedents in our forum, so we’ve done our own surveillance on seven different creative counterfeits, graphic grifters and mountebank marketers.

The Visionary:

You’ll recognize this walking idea guy because he’s wearing a blazer, holding his hands together with fingertips touching, and cocking an eyebrow at an open laptop. He’s putting the finishing touches on a presentation with slides that include pictures of the planet, watermarked stock photos and statistics.

Be ready for pointless stories that end with questions and include pauses…for dramatic effect. Count along as they make a list on their fingers! Alias: Thoughtleader

The Guru:

Gurus know that the first step to elevate themselves professionally is a bullshit moniker. Well-positioned as a guide, Gurus elevate discussions to an intellectual level, where absolutely nothing is accomplished, but much is discussed.

Imaginary marketspeak like synergy or paradigm shift create obstacles where none existed previously. Be sure to jot down their inspirational business “quote” before booking your next session. Code Name: The Maven

The Collabro:

This dude is keeping it lit. Always ready to link, always tryna build.

Despite burning through those 250 Vistaprint business cards, momentum remains elusive. Assembling teams of specialists on a per-project basis seems like an innovative model, in reality it’s a scheduling nightmare.

With a phantom support staff, Collabro ends up doing a lot alone. Yet, even in the face of limited resources, no potential project will be refused. After all, he knows a design student who will probably do it just for the exposure.

Good Time Charlie:

At happy hour, the salvo comes from your immediate left, “Put that one on my tab.”

A quarter turn, and you’ve lost the evening to Mr. Charisma. He’s on a first name basis with the wait staff and has absolutely nowhere to be.

He’s comfortable asking questions to collect the information needed to build consensus through conversation. Good Time Charlie lives up to his name, he’s agreeable, and puts his big laugh to use, making it clear What A Fun Time We Are Having.™ Don’t forget to use a coaster on any barroom deal, they’re usually all wet. AKA: “The Consultant”

The Hypographer:

Designer clichés exist for a reason. Certain creative professionals value style above all else.

These Pantone™ unicorns don’t give a damn whether it works, “Just look at how beautiful this is!”

Their artistic opinion has made a long journey from under a slouchy knit cap, past boho chunky eyewear, and through a sloppy-yet-somehow-intricate scarf. Their masterpieces are completed, only to be critiqued by a client who has concerns about type size, contrast issues, and whether or not the work actually, ahem, works.

The Designbot:

For those looking to save some serious Bitcoin, consider an online, virtual, digital, futuristic, artificially-intelligent way to create terrible content.

The Name Dropper:

Laser connected, and ready to mingle, the Name Dropper knows them all. Or, has a friend who does.

They have worked with celebrities, magnates, heads-of-state, alien emperors and everyone that you know.

Easily identified by membership lapel pins. Alias: the Story-Topper

Changemakers

In the Spring of 2017, there were 11 Tramps creating in our studio. Over the course of the next three quarters, we added 5 more positions—accounts, production, design and social teams all benefitted from additional personnel.

Change can be hard.

Staff configuration, client needs, business plans…we’ve always been nimble with an ability to stretch and flex as needed. The last twelve months—and the 14 years previous—prove that we should not fear change but we should embrace it.

Without change we would never have assembled this amazing staff.

Change continues.

We’ve made space for even more positions in 2018. A videographer, a proofreader, and more designers, creating award-winning work in Glens Falls.

Change adds up.

A 2016 study found that the daily ritual of staff buying coffee and lunch can total $3,000.ºº annually. This summer, 19 hungry Tramps will hit the sidewalks of downtown, for a latte, a rice bowl or the Chef’s Whim. That’s a $57,000 change to our local economy in meals alone.

Change creates space.

Revising our structure has created room for new opportunities, relationships and revenue.

A change in approach.

Our growth led to the creation of necessary processes to guide our business.

Do you see a pattern?

Don’t fear change. Move with it, accept it. There are good things ahead.

 

The Intern Story

It’s snowing, I’m late, and I have no idea where to park!

Those were the thoughts running through my head as I looped around the slick streets of Glens Falls the morning of my first day as an intern at Trampoline. By the time I walked through the door to the office I was frustrated, flustered, and mortified for being late. The fabulous Meg Erickson showed me to my desk, as the introvert inside me cowered in fear as I realized the reality of an open concept office. My computer screen is wide open. My work is on display for everyone to see. I don’t like teachers looking at my work before it’s complete, let alone an entire group of people I don’t know! Ugh, what did I get myself into? Feeling like a bug under a microscope, I settled into my first day and hoped I would get used to this…

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Working it While We Work—POP Pilates

How awesome would it be if you could get your workout done while you were at work? When one of your co-workers is a group fitness instructor and your employers have an open mind, YOU CAN!

Last Friday I had the pleasure of teaching POP Pilates at Trampoline! What is POP Pilates? POP Pilates is a group fitness class that is a twist on classical Pilates. It combines ab-chiseling and total body defining moves to give you a full body workout choreographed to upbeat pop songs!

Since becoming certified to teach POP Pilates in 2016, I have found so much enjoyment in bringing this incredible format to new students and giving them a great workout they feel proud of! To say I was excited to teach a class at Trampoline was an understatement. I still couldn’t believe this was something we could do right in the office! I was excited to share my passion with my fellow Tramps and give them the special POP Pilates brand of positivity and encouragement.

As we set up the conference room for the class, I could sense some nervousness. Truthfully I was nervous too, what if they all hated me after I put them through the killer ab challenge? Or the crazy cardio track? Thankfully that didn’t happen. Everyone loved POP and I wasn’t fired for making my boss do hollow rock ab holds 😉

For me though, the best part was the feedback I received from my co-workers who didn’t take the class. They weren’t even watching, but they could hear me teaching through the double doors that separate the office from the conference room.

“You are a beast!” said Sean

“We were all sitting up straighter in our chairs just listening to you.” said Patty

“When I heard you tell the class that they’ve already done two rounds so they can do one more, it melted my heart. You have found your true calling,” said Allison

Wow. Those are the things I live for as an instructor. I want to bring positivity and motivation to my students. I want them to leave my class feeling good about themselves and of course wanting to come back for more.

POP Pilates is going to become a regular feature at the office once I begin working full time. As one of my Facebook friends commented on the photo from class; “You have POP Pilates in your office? Where do I apply?” Exactly. Trampoline is that cool.

I am thankful I will be able to continue pursuing this passion once I begin working, both in the office and outside of it. After seeing my passion for teaching, Amanda and Paula have agreed to let me leave early on Thursdays in order to make it to one of my classes in time. As far as jobs, benefits, and work-life balance go, that small accommodation means so much. I can’t wait to become a full time Tramp, and the official fitness instructor of the office.

 

Turning a Location into a Destination

As a full-service marketing agency, we have our hands in a lot of pies. Marketing as a whole may sound straightforward, but the marketing needs of, say, a small business are worlds away from that of a university, and marketing for a destination is another matter altogether. Even within the specific niche of destination marketing, no two locations are alike, and each place has unique strengths and pain-points that we take into account when developing a strategy.

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National Write Your Story Day: The Story of Trampoline

Today is National Write Your Story Day. As a partner at an agency that specializes in storytelling, through visual elements and words, I can’t help but approach this day with delight. We’re celebrating our 15th year in business and I want to take the opportunity to look back on all that has changed around us, personally and professionally.

It was late fall 2003 when we incorporated. We shook hands as newlyweds and new parents at a campground in Dorset, Vermont, pledging to create a company that put family first and would have an unerring focus on design and communication that hit the mark. The early months were lean, with late nights and light paychecks (if any). Two of us held full time jobs to keep us all covered by health insurance, the books were done after bedtime, headlines written before sunrise.

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Music, Monsters, & Jedi Wisdom

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” (Side note—obscure tidbits about Ferris Bueller’s Day Off here.)

Theatre is a great excuse to stop and look. Here, we can help, sit back and watch the trailers we created for the upcoming Adirondack Theatre Festival season.

See, didn’t it feel good to just slow down for a minute? Do yourself a favor and go order tickets to make sure you slow down this summer.

 

Called Out on Your Own Turf

Departing a bit from straight up ad talk and addressing the danger of bandwagons without forethought. This goes into the #MeToo movement and related topics. Read or click away as feels right for you.

Twitter released what is unequivocally a gorgeous spot during the Oscars as a contribution to the #MeToo movement. The execution of the vision—the range of faces shown, in age, ethnicity, and size, is exquisite. The poem, performed in the voice of its author, Denice Frohman, is powerful and relevant.

The participation of Ava DuVernay, Issa Rae, and Julie Dash suggests that the ad is supported by an understanding of the #MeToo movement and a genuine commitment to the #HereWeAre idea. And yet…

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Surviving Instagram in 2018

Instagram has over 800+ million engaged monthly users. The photo-sharing platform is on track to hit a billion users this year, and currently boasts an estimated $100 billion market value. And while it falls behind its parent company, Facebook, in size and value, it outpaces Facebook’s engagement rates by over 15%.

While using Instagram may seem as simple as posting an image and calling it a day, the Instagram algorithm plays an important role in determining what each person sees when they open their phone. These parameters are an ever-changing puzzle, but if you understand how to leverage the rules you can take your Instagram—and your business—to the next level.

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Here Through It All

Communicating a message seems straightforward until of course, you add in the noise, competition, misinterpretations, and fleeting attention spans. The ability and willingness to refine a message, as well as the presence of mind to make it about the audience, is imperative.

Glens Falls Hospital wanted to use the Olympics as an opportunity to speak to a happily captive audience. Using lush imagery that fit within the epic winter vistas of PyeongChang, a message of rebounding from injury much like an athlete, and concise iconography to illustrate the services that Glens Falls Hospital offers, this general awareness spot communicated without interrupting, because there is a time and a place for disruption.

 

We enjoyed creating this spot, but even more than that, we enjoy seeing it as we cheer on the fearless athletes.

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