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Working it While We Work—POP Pilates

How awesome would it be if you could get your workout done while you were at work? When one of your co-workers is a group fitness instructor and your employers have an open mind, YOU CAN!

Last Friday I had the pleasure of teaching POP Pilates at Trampoline! What is POP Pilates? POP Pilates is a group fitness class that is a twist on classical Pilates. It combines ab-chiseling and total body defining moves to give you a full body workout choreographed to upbeat pop songs!

Since becoming certified to teach POP Pilates in 2016, I have found so much enjoyment in bringing this incredible format to new students and giving them a great workout they feel proud of! To say I was excited to teach a class at Trampoline was an understatement. I still couldn’t believe this was something we could do right in the office! I was excited to share my passion with my fellow Tramps and give them the special POP Pilates brand of positivity and encouragement.

As we set up the conference room for the class, I could sense some nervousness. Truthfully I was nervous too, what if they all hated me after I put them through the killer ab challenge? Or the crazy cardio track? Thankfully that didn’t happen. Everyone loved POP and I wasn’t fired for making my boss do hollow rock ab holds 😉

For me though, the best part was the feedback I received from my co-workers who didn’t take the class. They weren’t even watching, but they could hear me teaching through the double doors that separate the office from the conference room.

“You are a beast!” said Sean

“We were all sitting up straighter in our chairs just listening to you.” said Patty

“When I heard you tell the class that they’ve already done two rounds so they can do one more, it melted my heart. You have found your true calling,” said Allison

Wow. Those are the things I live for as an instructor. I want to bring positivity and motivation to my students. I want them to leave my class feeling good about themselves and of course wanting to come back for more.

POP Pilates is going to become a regular feature at the office once I begin working full time. As one of my Facebook friends commented on the photo from class; “You have POP Pilates in your office? Where do I apply?” Exactly. Trampoline is that cool.

I am thankful I will be able to continue pursuing this passion once I begin working, both in the office and outside of it. After seeing my passion for teaching, Amanda and Paula have agreed to let me leave early on Thursdays in order to make it to one of my classes in time. As far as jobs, benefits, and work-life balance go, that small accommodation means so much. I can’t wait to become a full time Tramp, and the official fitness instructor of the office.

 

Turning a Location into a Destination

As a full-service marketing agency, we have our hands in a lot of pies. Marketing as a whole may sound straightforward, but the marketing needs of, say, a small business are worlds away from that of a university, and marketing for a destination is another matter altogether. Even within the specific niche of destination marketing, no two locations are alike, and each place has unique strengths and pain-points that we take into account when developing a strategy.

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National Write Your Story Day: The Story of Trampoline

Today is National Write Your Story Day. As a partner at an agency that specializes in storytelling, through visual elements and words, I can’t help but approach this day with delight. We’re celebrating our 15th year in business and I want to take the opportunity to look back on all that has changed around us, personally and professionally.

It was late fall 2003 when we incorporated. We shook hands as newlyweds and new parents at a campground in Dorset, Vermont, pledging to create a company that put family first and would have an unerring focus on design and communication that hit the mark. The early months were lean, with late nights and light paychecks (if any). Two of us held full time jobs to keep us all covered by health insurance, the books were done after bedtime, headlines written before sunrise.

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Music, Monsters, & Jedi Wisdom

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” (Side note—obscure tidbits about Ferris Bueller’s Day Off here.)

Theatre is a great excuse to stop and look. Here, we can help, sit back and watch the trailers we created for the upcoming Adirondack Theatre Festival season.

See, didn’t it feel good to just slow down for a minute? Do yourself a favor and go order tickets to make sure you slow down this summer.

 

Called Out on Your Own Turf

Departing a bit from straight up ad talk and addressing the danger of bandwagons without forethought. This goes into the #MeToo movement and related topics. Read or click away as feels right for you.

Twitter released what is unequivocally a gorgeous spot during the Oscars as a contribution to the #MeToo movement. The execution of the vision—the range of faces shown, in age, ethnicity, and size, is exquisite. The poem, performed in the voice of its author, Denice Frohman, is powerful and relevant.

The participation of Ava DuVernay, Issa Rae, and Julie Dash suggests that the ad is supported by an understanding of the #MeToo movement and a genuine commitment to the #HereWeAre idea. And yet…

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Surviving Instagram in 2018

Instagram has over 800+ million engaged monthly users. The photo-sharing platform is on track to hit a billion users this year, and currently boasts an estimated $100 billion market value. And while it falls behind its parent company, Facebook, in size and value, it outpaces Facebook’s engagement rates by over 15%.

While using Instagram may seem as simple as posting an image and calling it a day, the Instagram algorithm plays an important role in determining what each person sees when they open their phone. These parameters are an ever-changing puzzle, but if you understand how to leverage the rules you can take your Instagram—and your business—to the next level.

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Here Through It All

Communicating a message seems straightforward until of course, you add in the noise, competition, misinterpretations, and fleeting attention spans. The ability and willingness to refine a message, as well as the presence of mind to make it about the audience, is imperative.

Glens Falls Hospital wanted to use the Olympics as an opportunity to speak to a happily captive audience. Using lush imagery that fit within the epic winter vistas of PyeongChang, a message of rebounding from injury much like an athlete, and concise iconography to illustrate the services that Glens Falls Hospital offers, this general awareness spot communicated without interrupting, because there is a time and a place for disruption.

 

We enjoyed creating this spot, but even more than that, we enjoy seeing it as we cheer on the fearless athletes.

The Price of Admission

Free of Charge! Live Music! Open Bar! 

These are a few qualifiers that never fail to draw a crowd. The first makes the wallet of a casual event goer happy and the second assures them they’ll be entertained (for free), while the third sets them up to crack open that very same wallet for other goodies.

I can confidently say that every one of the above exclamations has enticed me into an event of questionable interest.

Catch the eye of a stranger (and pique the interest of those who already support the product):

Events marketed by Trampoline are usually hosted by one of our clients. They have a brand that we need to reinforce, a clientele of their own to consider, and a regular means of sharing information. The point of event marketing is to reinvigorate the interest of those people and draw in newcomers.

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Resolve to Be Your Brand

As the calendar flips from December to January, the internet fills with articles on critiques, primers, and how-tos about branding. If the articles work for you, high-five. If they don’t, it’s ok. Here’s a small contribution from us and if you are a tl;dr type:

You are your brand, not the guy pontificating on LinkedIn or the x,y,z experts.
Decide who you are, what you want, and make sure other people understand that.

We like to say, “We’re with the brand.” It’s a little bit playful and also very true. Like the people who’ve committed to trekking, trucking, or thumbing across the country to follow they’re favorite bands, we match pace with our brands. Weaving through glades at Attitash or walking the halls at Glens Falls Hospital, traipsing through hop fields and boning up on the periodic table.

Our approach to creating, supporting, or strengthening a brand will always be rooted in really getting to know it. We also retain an outsider perspective because even the most focused among us can fall victim to forgetting how things look and feel for someone outside of the brand.

Personal Brand

On Brand

Corporate Brand

The phrases are real, the potential is significant, and the power is yours. Your definition of your brand and your execution are completely up to you. It’s important to consider things from the outside in, which is why getting outside help can be productive. It’s a little like the friend you know will say, “Yeah, navy isn’t your color.” That said getting too wrapped up in how people say it must be done can ultimately do more harm than good.

Our advice to you is in 2018 be proud of your brand—play with it, own it, and share it.

You have 215,000 new friend requests.

Here at Trampoline, we create a lot of content. How much content? Check out our “30 Days of Logos” series on Instagram. It’s easy to share rebrands and video clips on Facebook, Instagram and Twitter, but it’s harder to condense what we do for social media down to 1920 by 1080. Our work for Warren County Tourism has been a case study in growth and maintaining long term success. As our three-year contract comes to a close, we’re taking a moment to reflect on our time with @LakeGeorgeArea.

In the summer of 2015, we jumped at the chance to apply our take on the region we call home. Warren County tasked Trampoline to increase their online footprint, drive traffic to their sites, and add followers. Our solution was to push high quality content with a consistent brand voice on a regular basis. Rather than telling people to come visit, we wanted to show them exactly why a trip to the Lake George Area was worth their time and money.

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