Communicating a message seems straightforward until of course, you add in the noise, competition, misinterpretations, and fleeting attention spans. The ability and willingness to refine a message, as well as the presence of mind to make it about the audience, is imperative.
Glens Falls Hospital wanted to use the Olympics as an opportunity to speak to a happily captive audience. Using lush imagery that fit within the epic winter vistas of PyeongChang, a message of rebounding from injury much like an athlete, and concise iconography to illustrate the services that Glens Falls Hospital offers, this general awareness spot communicated without interrupting, because there is a time and a place for disruption.
We enjoyed creating this spot, but even more than that, we enjoy seeing it as we cheer on the fearless athletes.
These are a few qualifiers that never fail to draw a crowd. The first makes the wallet of a casual event goer happy and the second assures them they’ll be entertained (for free), while the third sets them up to crack open that very same wallet for other goodies.
I can confidently say that every one of the above exclamations has enticed me into an event of questionable interest.
Catch the eye of a stranger (and pique the interest of those who already support the product):
Events marketed by Trampoline are usually hosted by one of our clients. They have a brand that we need to reinforce, a clientele of their own to consider, and a regular means of sharing information. The point of event marketing is to reinvigorate the interest of those people and draw in newcomers.
As the calendar flips from December to January, the internet fills with articles on critiques, primers, and how-tos about branding. If the articles work for you, high-five. If they don’t, it’s ok. Here’s a small contribution from us and if you are a tl;dr type:
You are your brand, not the guy pontificating on LinkedIn or the x,y,z experts. Decide who you are, what you want, and make sure other people understand that.
We like to say, “We’re with the brand.” It’s a little bit playful and also very true. Like the people who’ve committed to trekking, trucking, or thumbing across the country to follow they’re favorite bands, we match pace with our brands. Weaving through glades at Attitash or walking the halls at Glens Falls Hospital, traipsing through hop fields and boning up on the periodic table.
Our approach to creating, supporting, or strengthening a brand will always be rooted in really getting to know it. We also retain an outsider perspective because even the most focused among us can fall victim to forgetting how things look and feel for someone outside of the brand.
The phrases are real, the potential is significant, and the power is yours. Your definition of your brand and your execution are completely up to you. It’s important to consider things from the outside in, which is why getting outside help can be productive. It’s a little like the friend you know will say, “Yeah, navy isn’t your color.” That said getting too wrapped up in how people say it must be done can ultimately do more harm than good.
Our advice to you is in 2018 be proud of your brand—play with it, own it, and share it.
Here at Trampoline, we create a lot of content. How much content? Check out our “30 Days of Logos” series on Instagram. It’s easy to share rebrands and video clips on Facebook, Instagram and Twitter, but it’s harder to condense what we do for social media down to 1920 by 1080. Our work for Warren County Tourism has been a case study in growth and maintaining long term success. As our three-year contract comes to a close, we’re taking a moment to reflect on our time with @LakeGeorgeArea.
In the summer of 2015, we jumped at the chance to apply our take on the region we call home. Warren County tasked Trampoline to increase their online footprint, drive traffic to their sites, and add followers. Our solution was to push high quality content with a consistent brand voice on a regular basis. Rather than telling people to come visit, we wanted to show them exactly why a trip to the Lake George Area was worth their time and money.
We enjoyed a bit of time off for the Thanksgiving holiday. As a matter of fact, on Wednesday we all walked out to our cars together. We swapped stories, shared plans, and maybe talked about the quirky relative we were looking forward to seeing (misbehave). Traditions, though they vary, offer a common thread. It’s often that connection we seek to unearth in the design process—creating unity through an unexpected, familiar, or striking element in communication.
Design can bring a community together, forward a mission and do good. Streamlined communication helps organizations to cut through some of the commercial clutter to deliver messaging that hits the mark.
Below are 10 non-profits that Trampoline has contributed to in 2017. As a group we’ve proudly donated design, funds and volunteer hours to assist as needed. Our reward has been seeing the impact of the effort. Whether the result is improved awareness, or an uptick in gifts—we’re on a mission (pun!) to have an impact on our region.
There’s a thing that happens in our studio. Inevitably, someone ends up dressing like a coworker. We all point and laugh. Knowing that next time it might be us. With an ad agency in the Adirondacks, there’s bound to be repeat flannel.
It’s no secret that the staff here at Trampoline enjoy a good drink or two. So much so that we’ve dedicated a significant chunk of our working lives to them. Visit the office and you’ll find a well stocked fridge, bar, kegerator, and coffee pot. Catch our team on the weekend enjoying a variety of alcohol related pastimes, from brewing beer (Staci is our fearless leader in this regard) to jamming out at a local watering hole. It’s safe to say we take our fluids very seriously.
For most of us, the competition for our beverage of the summer was stiff, no pun intended. The following list is a collection of drinks, artwork, and thoughts on what it means to be refreshed in the summer months. Pour yourself a beverage of your choice (we don’t judge!), sit back, and pick our brains. Read more
Summer is winding down and things are revving up here at Trampoline, which is why we are here sharing this throwback commercial from Reese’s Peanut Butter Cups. It’s time for us to find that perfect mix as we grow our team. This clip will demonstrate that we aren’t afraid of a little bit of low-res cheese. It’s also foreshadowing that we are looking to do more than staff an open position, it’s to connect people and ideas in a way that strengthens our team and gives you an opportunity to sweeten your skills.
Ideally, you will be open to learning new things, being flexible to adapt to changes in workflow or assignments, and also a fan of this area.
Things we aren’t: a massive agency, a huge town, users of words like maven, thought leader, or ____-preneur.
Things we are: Passionate about design, solving communication riddles, flaky pastries, craft beers, and kombucha. Ok, so that last one may only be Megan and Amanda.
We don’t take adding designers to our team lightly, but the time has come. We are looking for someone with 3+ years working as a designer. We value opinions and confidence, particularly when they are paired with an appreciation for design, typography, process, and clear communication. The process at Trampoline involves collaboration between the different members of the team—one of the reasons why we do require that this position be on-site.
Designers (we currently have 8) work with clients as well as production vendors. The work in the shop ranges from branding projects and ad campaigns, to print magazines and annual reports, with a bit of social media and digital advertising thrown in for good measure.
Fine print: Must have a mastery of Adobe Creative Suite, Word, ability to do battle with Publisher through clenched teeth and a smile. Some familiarity with HTML, video, and photography would be swell.
This position will report to an Art Director and assist in mentoring junior designers.
Please respond with work samples, availability, and references.
Junior Graphic Designer
We don’t expect you to be an expert, but we do expect you to be proficient in the Adobe Creative Suite. You can anticipate acting as a support for our current design staff. This could involve re-sizes and re-prints, assisting with proofing and research. If you have video/animation skills, or an interest in learning, all the better. We love a well-rounded, knowledge-hungry designer. As a member of the team, you will participate in creative concepting sessions and the crit process. There will be times when you go on-site for client meetings and events. Our clients range from higher-ed and health care to ski resorts and non-profit organizations.
You’ll have a senior team member who will serve as a mentor. We understand that there will be times when you have questions or need guidance; there isn’t a day at Trampoline when someone doesn’t learn something from a co-worker. Our goal is to have you grow into a larger role, but to do it at a managed pace. There are opportunities to allow everyone a chance to spread their creative wings.
We hope that you will be someone who wants to be here for a while.
When you respond, please send work samples and references.
If you think you might be a fit for either of these positions please send us an email with your resume.
People like to give advice, sometimes it’s a gift, other times it’s predictably hot air.
Specialize in something.
Establish your niche.
Narrow your focus.
Stay in your lane.
The tricky part of navigating life, relationships, and the marketplace is to know when to listen, when to nod politely, and when to trust your instinct. Over the course of our nearly fourteen years in business we have heard a lot of advice, some we quote greatly for its evergreen brilliance.
“If it doesn’t work, kill it quick.”
“If you don’t love it, don’t show it.”
“That’s not how the internet works.”
There are other moments we look back on and realize we should have listened to our gut. This is a long-winded way of saying that no one knows what’s best for you, but you. Have some fun. We guarantee that when you enjoy what you are doing and who you are doing it with, it comes through in the final product.
“That’s work?” is something we hear a lot as we post snippets from our days. It’s undeniable that we get to do some pretty fun stuff in pursuit of the shot.
Putting a face on things is something we love—that can be places, products, or even events. Is it luck or strategy that so much of we get to brand are activities we love? It’s both. Combining work and play means that the passion we have will translate to the mark that’s created. This isn’t to say that non-playful projects get less passion, in fact, it means that our satisfaction keeps us alert, hungry, and game to push concepts to make them stronger, whether it’s an annual report or an ad campaign.