Summer Favorites; Beverage Edition

It’s no secret that the staff here at Trampoline enjoy a good drink or two. So much so that we’ve dedicated a significant chunk of our working lives to them. Visit the office and you’ll find a well stocked fridge, bar, kegerator, and coffee pot. Catch our team on the weekend enjoying a variety of alcohol related pastimes, from brewing beer (Staci is our fearless leader in this regard) to jamming out at a local watering hole. It’s safe to say we take our fluids very seriously.

For most of us, the competition for our beverage of the summer was stiff, no pun intended. The following list is a collection of drinks, artwork, and thoughts on what it means to be refreshed in the summer months. Pour yourself a beverage of your choice (we don’t judge!), sit back, and pick our brains.


Allison
:

My favorite summer drink is kind of a cheat answer because it involves two of my all time favorite drinks: gin and champagne. Mix those two with some lemon juice and simple syrup and you get my favorite cocktail: the French 75. It’s fizzy and botanical and just plain delightful. Drink it pinky up!

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Rob:

Oh G and T, Oh G and T,

You are the summer drink for me,

You’ve got the lime, you’ve got the bubbles,

Have 1 (to 10) and forget about your troubles,

Its fresh and crisp and easy to sip,

Great for a back porch or a boat trip,

Oh G and T, Oh G and T, the summer drink for me

Is it 5 o’clock? Alas, I long for thee

John:

Call me old fashioned, but I’m a fan of an ice-cold beer – preferably a strong IPA — after a long work week. It helps when your client, Druthers, serves up one of your favorites — the All-In IPA. A close second to IPAs are wheat ales like UFO, Hoegaarden or Allagash White. Unlike some craft beer connoisseurs, I won’t turn my nose up at a Bud Light or a cold PBR on a hot day! Hoo-ray Beer!

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Amanda:

My favorite drink is always my first drink. Which, in the summer, means at dawn. Yes, I’m deviating from the largely alcoholic list, but the truth is that coffee will never let me down-iced or hot, espresso or straight joe. The sensation of that first sip, no, even before that, the anticipation of the first sip, feeling the mug in my hands, smelling the sharp aroma and feeling the warmth from the pot, it is exquisite.

The perfect cup has cream, not creamer, thick, white, and ideally poured from a glass vessel. Not much sugar, but enough to stir a couple of times with a small spoon, the clinking of metal on ceramic priming me for the sensation of that first sip.

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Derek:

My fave summer sipper/slammer is also non-alcholic (surprise), as seen in a creative brief.

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Leslie:

My favorite summer beverage is refreshing and crisp with New York State apples and a hint of sweet: Peach! and more Peach! This cider pairs great with lakefront and adventure, two pups in the water and humans tagging along with their thirst-quenchers. Cheers to never-ending summers and Nine Pin Specialty Peach Tea Ciders!

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Sean:

In a home with three pre-teens…you drink what’s available.

I could fill a steamer trunk with Capri Sun™ straw wrappers.

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Oliver:

The Uinta Detour double IPA packs a delicious punch, and sends me deep into aromatic memories of a Rocky Mountain Pine Forest on a warm summers day. Both me and Uinta were made in Salt Lake City, Utah, and appreciate the allure of a refreshing brew paired with a big mountain view. The Detour is my go-to companion for any summer adventure.

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PaulaYou get the gist.

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Staci:

Bell’s Oberon

When our Communications and Media Specialist Megan asked what my favorite beverage is, it took me about three days to really wrap my mind around it. You see, I take my beer very seriously. My husband and I are homebrewers, plus I’m 4 months pregnant, so I wax nostalgic about the memory of it quite frequently.

Bell’s Oberon is my favorite Summer beer. It’s an American Pale Wheat Ale: a limited release with a smooth, citrus taste and fruity aroma. It has a brightly-colored, funky sun label design that draws me in, too. Brewed in the great mitten state, it takes me back to my Michigan roots. It wasn’t always readily available here in New York, so when I discovered that they started distributing here, I was excited.

Oberon is a great beer for a backyard barbecue, a camping trip, or a nice dinner out with friends. Now, if only Bell’s would release a clone recipe so I could brew some myself, I’d be thrilled.

Cheers!

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Megan:

I’ve been trying for a long time to be a beer person. As a brand spankin’ new college graduate, I have a special place in my heart/liver for $2 Busch Lattes and Natty Light pints (Busch Light and Natural Light respectively, for those with anything resembling self-respect). Craft beer is a staple in the office, with packaging (and samples!) coming in and out faster than you can pay your bar tab.

But honestly? If I’m ordering myself a drink in the summer, expect it to be mixed.

There, I said it.

It’s summer, it’s warm, it’s the only time of the year that it’s acceptable to sit outside under an umbrella with a nacho in one hand and something cold and fruity in the other. Does this make me less “chill”? More high maintenance? Do I care? Ask me again after a few refills.

First & Repeat Impressions

We have a long history of accepting interns at Trampoline. We’ve had high school students come for short stints, college students stay for durations designated by credits they will earn, and we’ve even had people between jobs who want to dip their toes in the agency waters. We try to make sure it’s worth everyone’s time, which means interns get to participate in the design and crit process, they get to experience client meetings, and their voices are genuinely considered.

Last year three of our employees were people who began as interns and, at the end of their internship, were offered a position. Then in the fourth quarter, we brought on two people who had both been interns years ago and then came back to Trampoline with years of design under their belts.

Today’s post is something that they wrote at our request. We talk so much about impressions, whether it’s repeat impressions, first impressions, or lasting impressions, we thought it would be great to hear some different impressions on Trampoline. Here they are, Rob and Leslie, inadvertently twinning as they rock bold glasses, neutral tops, and mild consternation at being pulled off projects for yet another photo opp.

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Trampoline in Leslie’s words:

First, Second, & Third Impressions

The first impression I had of the world of graphic design is when I visited Trampoline when I was a student at Glens Falls High School. Susan Botch, the art teacher, created an initiative where students had a chance to see “art in the real world.” Wide-eyed and excited, we were led up a set of narrow stairs in a downtown Glens Falls building at 196 Glen Street. There we met with the Tramp team, who were enthusiastic and ready to share their work with us. I remember the space well, long and narrow with the conference table up-front by the windows, client work on the walls and desks going all the way to the back. What a fun space to work in. The Tramps were legitimately excited about being there and talking design.

I was thrilled. We can create art for a living?! Graphic design? What is this? I didn’t know, but I was sold.

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Graduate GFHS? Check.

Graduate The College of Saint Rose with a BFA in Graphic Design? Check.

Second Impression.

After graduation, I interviewed and accepted an internship position for the summer at Tramp. This time they were located down the road at 166 Glen Street on the second floor above their retail space, Nine Authentic Goods. To get to their studio space, you walked through the store past an almost entirely local inventory, designed and crafted in the Adirondacks, and up the stairs in the back. I jumped right into working on packaging, signage, t-shirts, logos, map illustration… you name it! It was an invaluable experience to work up designs for merchandise and then to be able to walk through the store to see them on the shelves, let alone see people purchasing them! An internship with Trampoline wasn’t about making coffee, it was about creating and collaborating.

Les2

That summer I won a Nori Award for a personal branding project and the Tramps were there by my side to congratulate me. The feeling that they were genuinely excited about my win made my night. But what was even more touching was that prior to the awards event, Trampoline handed me my own personal “something about being a super awesome intern” Tramp award. While it was an honor that The Albany Ad Club recognized my work, the personal recognition by the Tramp staff, who I worked with every day, felt personal and noteworthy.

Internship ends. Five+ years pass.

Third Impression!

Is there something about being on the second floor that just works? Who knows — but I made my way up, this time via elevator, to the second floor at 11 South Street. For what can be nerve-wracking for a lot of people, my portfolio review and interview felt very comfortable and welcoming. I was excited to share what I had worked on and was eager to learn what future possibilities could be with the team. It felt like coming home.

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Yes, websites upgrade, logos evolve, offices move… but good company sticks around. What has endured over these past 10+ years and has kept me coming back to Tramp is the sincere passion and care for what the people at Tramp do, all the while staying grounded. The love for design is strong within the family that Trampoline has built. Not only does it show in the great work that is produced, but the ability to enjoy the process of creating together as a team.

 

And now, Rob’s perspective on returning to Trampoline:

Jumping on the Trampoline…Again

In spring of 2012 my Pre-Press Production class had a guest speaker come in. The speaker showed examples of work, talked about the day to day office life and gave insights into running a business to a room full of mostly exhausted second year students (The class was 6 pm – 9 pm and primarily file preparation, mind you). Despite the lingering fog of late nights in the studio that hung over the room, the presentation was not lost on us. 16 heads attentively bobbed along to a story about planning a new business and the weight of jumping off on your own. “Ooo”s and “ahhh”s slipped out at slick images of newly designed beer labels.

After the presentation the guest speaker went to each student and critiqued their current projects, a logo suite for a restaurant that would be expanded into packaging and advertising. When my turn came I presented an admittedly half-assed attempt at a hand done logo featuring a far too (and yet not enough) detailed luchador. It was met with the kindness of a pro speaking to a student, but yet again the lesson was not lost. It needed work, if not to be reconsidered over all. The perfect metaphor for my skill level at the time.
………
That speaker was Derek Slayton and that logo certainly didn’t make it into my portfolio when I applied for an internship with Trampoline exactly 1 year later. I, to my own disbelief, secured said internship and was excited to be spending my summer a mere bike ride away from home functioning in an office and making the quality work that one might expect only happens in trendy urban environments, not a sleepy mini-metropolis at the base of the Adirondacks.

Rob1

The exposed brick walls and a giant piece of sheet metal we hung our critique pieces on were just half of the charm. The team was warm, welcoming, talented and not short on smack talk. Jokes hurled over the office dividing walls as often as music filled the rooms. Critiques were quick and to the point, yet informed and entertaining. Ideas bounced like excited kids on the company’s name sake. The insights provided that summer served as a macro version of that first critique in Pre-press and I felt as though my skill set grew 10 fold in just the three months I was there.
………
After relocating post-graduation, I moved home in July and was lucky to reconnect with the tramps at an AIGA event. The event was at a café that I had been using as my base of operation for freelance. After 6 months of borderline badgering on my part, they reached out about the possibility of doing some work together (imagine full on Tiger Woods fist pump levels of excitement). The interview felt more like catching up with old friends or teachers than a business ordeal. At one point a certain logo in my portfolio caught Derek’s eye. It was that same restaurant piece revisited after my summer at Trampoline.

The vibe is the same, the client list is ever-expanding, the team is more than double the size, the office is new and the work flow is a little different. The jokes still fly, just over the top of computer screens instead of divider walls. The giant piece of sheet metal is now a standing table. I felt the same sense of excitement I did as a college junior walking in on my first day, still ready to learn, but this time as a contributor and not just a student. No matter what is changed and what is the same it feels good to be back…bouncing on the trampoline.

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Drinkin’ on the Job

Recently, the Trampoline crew set off on several photo shoots at breweries across the north country. The crew found themselves calling barrooms “offices” and adding “taste tester” to their job descriptions. These are their stories.

TUESDAY | Big Slide Brewery | Lake Placid, New York

9:00 AM – We arrive at the brewery bright and early to meet spunky brewmaster Kevin Litchfield (a Paul Smith’s alum, to boot!) He takes us on a tour among the gleaming tanks and kegs emblazoned with the branding we created earlier this year (pretty darn cool). They even turned our custom type into a neon sign.

Kevin Litchfield

11:15 AM – Kevin fields questions from the crew. Our resident beer geek and home brewer, Staci is eager to tap into the Brewmaster’s knowledge and expertise. His pride in craft is infectious and inspiring.

Staci Oswald

1:00 PM – Kevin seems impressed by our interest in craft beer and shares the not-yet-released Bourbon Barrel-Aged Ubu Ale. It would be rude not to sample the offerings after hearing about all the hard work and dedication that went into each beer. *Hiccup*

WEDNESDAY | Druthers Brewing Company | Saratoga Springs, New York

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9:30 AM – With cards purged and batteries charged, we pack up for another full day of shooting at Druthers Brewing Company in Saratoga. It’s the day after the election; a chilly, drizzly hump day that has us all feeling emotionally hungover. Spending the day in a warm, cheery brew pub turns out to be the perfect remedy. Sampling the goods doesn’t hurt, either.

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12:00 PM – We fight off the sobering election results with liquid courage and prepare for the next interview. Brian Van Derlofske, Saratoga’s Head Brewer, tells us what sets the brewing process apart at Druthers. We honor his devotion to the craft with a cheers, or two.

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4:30 PM – As the bar fills up, we breakdown the set and toast to another suss- sucsess- successful day of shooting!

THURSDAY | Druthers Brewing Company | Albany, New York

10:00 AM – After a couple of coconut waters and some strong coffee, we embark for the capital and Druthers’ newest brewpub.

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11:15 AM – We start by setting up shots at the bar. Wait. Let me rephrase that. We stage the bar area to begin taking photos. Yea, that sounds better.

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2:30 PM – It’s time for George De Piro’s closeup. Druthers’ Brewmaster General shows us around the gleaming facility and even teaches us some neat forklift tricks. It is made clear that we are not allowed to operate heavy machinery. Probably a good call.

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5:45 PM – We’re sooooo HAppy with the res- *hiccup* results from our uh, camera thing. It’s gonna be like sooo good. You don,t even know. OMG we can’t wait to st art editing!!!! Wait…where/s my phoen? HAbe you seen it?! Ok. BYE.

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Editor’s note: The Trampoline crew successfully made it through their bar crawl of a week. Rest assured they were safe and responsible throughout. Cheers!

Reason Speaks, Design Resonates

The design industry has always been nimble, always willing to pack, unpack, and rearrange the tools of the trade and the spirit with which it is practiced in order to adapt to its environs, whether it be political, financial, or logistical.

The past twenty-five years have required a shift from print to online, with many designers working in both spaces and others preferring to focus more closely on one or the other. The thing that has not changed is the pursuit of comprehensive design, which creates and sustains an experience.

“Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”
Paul Rand

When people say, “I like to have a glass of wine and play around with Photoshop” and “Submit your spec creative and you may get exposure,” our ideas and our process are dismissed as costly and unnecessary. We are watching as design is quietly euthanized.

“It’s all in how you arrange the thing…
the careful balance of the design is the motion.”
Andrew Wyeth

 

 The argument that what we do has worth is of little use with people who no longer value the art of connecting disparate elements and objectives and delivering a system that appeals or challenges a broad audience. A post on Medium demonstrates the history of incredibly conceived and executed design that endures and the advent of crowd sourcing art. This crowd-sourcing is not done out of necessity, but more from a flagrant perch of “Why not?”

 

“To create one’s world in any of the arts takes courage.”
Georgia O’Keeffe

 The courageous act is not submitting spec, not devaluing the process, and, ultimately, deciding that the continued evolution of design demands that we find a way to reestablish our place in the world.

 

Thank you for a thorough, rational, and passionate post Ian Lynam.

The New H Word

As a person in the marketing and advertising industry, and just a general lover of good entertainment, my tv is something I hold fairly dear. Every once in a while though, I hear the media repeatedly posing questions about what America is or isn’t ready for and I think about hucking my tv into the Hudson. Hillary Clinton seems to bring out the, “Let’s make Kate rage at the tv” for the media.

Hillary Clinton is a woman. Of interest is the way she’s being treated by the media for being such, in the wake of her announcement to run in the next presidential election.

CNN

Gettin’ a little sassy there, CNN.

 

The media has made a distinct and conscious decision to only refer to Hillary Clinton by her first name, while still referring to the male candidates by their last name. This should be more newsworthy in and of itself, except that we live in a society where sexism isn’t the subject of news stories so much as something perpetuated by them. Did they really think she’d let that slide?

In a strategic marketing move, Hillary’s team has decided to  use the media’s sexist habit to their advantage. Hillary’s 2016 campaign -and more specifically, her logo- all revolve around the letter H.

hillary logo.jpg.CROP.promovar-mediumlarge   Clinton

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To me this also reads as “haters can go that way”, which is a fun bonus.

 

Did we really think a woman who’s been turned into a meme, and responded by personally submitting to the website would sit back and accept this treatment? Of course not. In the same way that Hillary took the original meme and made it her twitter avatar, Hillary’s marketing team is turning this sexism on its head and making it work in their favor. Instead of letting the colloquialism reduce her power, they’re using it to make her appear more of the personable “people’s candidate.”

Think back to the way Hillary was portrayed in the 2008 race. The media went with a “let’s pit the women from different parties against each other!” approach, with Hillary presented as “the bitch” to Sarah Palin’s “the ditz” because every political issue involving more than one woman needs to boil down to “blonde vs. brunette.” The media vilified Hillary for not being as fun, as girly, and even not as “hot” as her opponent. She was the Velma to Palin’s Daphne. This year Hillary’s team appears to be stopping that before it even starts, by using this approach that says “hey, we’re in on it too.”

 

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Hillary taking the sexist jokes about her and turning them into her Twitter bio is the true definition of a lady boss.

 

The approach Hillary is taking is similar to that of a duck and roll out of a moving car; if you know you’re gonna fall anyway, might as well make the best of it. She’s taking the media’s attempt at reducing her power, and using it to her advantage. The use of her first initial H as the main basis of her logo makes it clear that going by Hillary is an intentional choice to roll with the issue, since she knows the media is going to keep calling her Hillary whether she objects or concedes.

In researching this, I noticed two distinct and repeated arguments against why calling Hillary by her first name is sexist: because of her husband, and because she should be taking it as a compliment.

  • “But they call her that to differentiate her from Bill!” Yeah that’s a terrific argument. We better differentiate her from someone whose last term as president was when the first Harry Potter movie was still in theaters and Beyonce was primarily known for being a member of Destiny’s Child. And yes, we definitely should use only a person’s first name to differentiate between (potential) presidents if they share the same last name. Just like we did for the Adamses. And the Bushes. And the Harrisons. And the Johnsons. And the Roosevelts. Wait a minute…
  • “But calling her one name means she’s famous, like Beyonce or Madonna!” Because everyone  wants the ruler of their country (and arguably one of the most powerful people in the world) to be associated with a pop star. If that’s what we’re headed towards, then I’m all team Drake 2020. You know what other leader only went by one name? Voldemort. It’s not automatically a positive attribute.

As for the logo itself, I think the most appropriate way to describe it is to compare it to oatmeal. It’s nothing crazy or revolutionary, but it is simple, versatile, and gets the job done well. The logo has been criticized by designers and non-designers alike for being too boring, but I think its simplicity is an asset. The full logo and its individual H and arrow elements can lend themselves to a wide variety of uses, and are open to endless changes in color, transparency, photo usage, and more. It’s also smart in the way that using her first initial distinguishes her from the other candidates, who all feature more expected patriotic imagery alongside their full names. The biggest success with it is the fact that it has quickly become instantly recognizable. Whether you love it or hate it, you see the H with an arrow running though it and you now instantly think “Hillary.”

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Yes let’s criticize Hillary’s logo for being simple, and not mention that Cruz and Rand have very similar imagery, and that Rubio’s logo makes him look like a Texan chain restaurant.

 

Hillary’s campaign strategy perfectly makes lemonade out of lemons, and we don’t doubt her choice to roll with the media’s sexism was intentional. As a young professional in advertising and marketing who is hyperaware of how brands try to speak to people, I think this is the perfect reaction to the situation. As a voter, this smart handling of a complicated situation certainly increases my likelihood of voting for her (although as a passionate feminist and registered democrat who agrees with her views on most major issues, it’s not exactly a hard sell for me).

If she does get elected as our next president, it will certainly be interesting to see if people finally decide to start referring to her by a more formal name. Hopefully by then, people will stop speaking about her like she’s a pop star with a penchant for pantsuits.

2015 Winter Board Meeting

After a week that saw the launch of our new website (cue kazoos and confetti) and with 2014 now in the rearview mirror, the Trampoline team was ready for a little R&R. So on Tuesday, we traded mouse and pencil for skis and boards and headed to the Catskills for a day of skiing at Hunter Mountain Resort.

Our staff’s skiing and riding experience varies. Derek, Paula, Sean, Will, Cara, and myself all grew up earning our turns on east coast gnar. Growing up in Washington, Amanda was on skis at an early age and has been forced to sharpen her skills to keep up with Sean and their three girls. Kate, on the other hand, risked life and limb digging her board out of her parent’s storage shed back home in Guilderland, and Matt pointed out that the last time he strapped on the planks, rear-entry boots were all the rage, the Buffalo Bills were in the Super Bowl, and Kate and Cara weren’t born.

We couldn’t have picked a nicer day. Bluebird skies and temps hovering around 30 degrees. Better yet, it being the Tuesday after the Dr. Martin Luther King Jr. holiday weekend, lift lines were non-existent. After setting Matt up with rental gear and leaving he and Kate with encouragement, a few pointers, and silent prayers on the novice hill, us “fall-hardened” skiers loaded onto the six-passenger Kaatskill Flyer chair lift — which lives up to its name,  zipping us to the 3,200 ft. summit in a bar-gripping 8 minutes.

We arrived late in the morning, but bagged five runs before lunch, sticking mostly to blues like Belt Parkway and Kennedy Drive before testing our legs on the black diamond, Hell Gate (Going down?).

Let me pause to say that Hunter Mountain’s snowmaking is top-notch. Mother Nature hasn’t spared much in the way of natural snow in the Catskills, yet there were no bare spots or ice to contend with. With 1,100 tower guns and 60 miles of pipe, combined with single-digit overnight lows, they were able to crank out 11 inches of manmade snow over 40 acres in the past 24 hours.

Around 1:30, we retreated to the lodge for lunch and a brief production meeting. While our new studio space is great, I was reminded how a change of scenery can refill the inspiration tank and provide a fresh perspective. Looking at the snow-frosted Catskills out the window, my laughing co-workers around me, and the A-list of clients on the page in front of me, I couldn’t help but feel grateful for the opportunity to work with this team. Also for the fresh pint of Saranac IPA in my hand.

After lunch, we geared up for more runs. I was itching to check out the Empire Terrain Park and get some GoPro footage for our video reel. The park was in peak shape. As I had learned while working on the resort’s magazine, Hunter Mountain Life, the park crew had just welcomed a respected jump builder, Randy Nelli, to its team. It was obvious by the perfectly cut table tops and smooth transitions throughout the park that his presence was being felt.

After making it out of the park mostly unscathed, the group headed back to the upper mountain and spent the remainder of the afternoon on black diamonds like Jimmie Heuga Express, The Cliff and Hell Gate. On mellow lower-mountain cruisers Fifth Avenue and Mossy Oak, we had real estate to lean into big, sweeping turns and feel our edges grip into the buttery corduroy.

With the late-day sun sending mountain-sized shadows across the Catskill Valley, and with sore legs, we threw in the towel on a great day of skiing. Back in the lodge, as we shared war stories, we were visited by Hunter Mountain VP of Sales, Marketing and Sponsorships Gerry Tschinkel. It was my first time meeting him in person, and it was great putting a face to the person I’d talked with over the phone so many times while working on Hunter Life. We discussed ongoing and future projects (stay tuned!) and assured him we’d be back again before the snow melts.

We left the mountain all agreeing that the day couldn’t have gone any better. And with an unspoken understanding that we’re all pretty damn lucky to do what we do for a living.

 

Social Profiling

Social media takes place online, but everyday stereotypes still abound. We’ve put together a sampling of some of the most common characters online. If you blog, tweet or update take a look and make sure you don’t fall too heavily into one category. Remember to operate like you would at a dinner party, it’s the incongruities and authenticity that will make you stand out. Have fun!

The Telemarketer

aka: the Cheerleader, the Megaphone, One-Note Nellie

“Enough about me, now for even more about me.” This guy exhibits an inability or unwillingness to do anything but incessantly self-promote. Self-promotion is great, it’s even greater when people actually listen.

Try this Instead: For a message to really resonate with an audience you need to do a couple of things. First, figure out who you want to talk to and what you want them to do. Once you know that, learn about your audience, where do they hang out? Often you’ll find a reciprocity of interest, “Hmm, you went to the effort to figure out that I like kittens? Ok, tell me more about your decorative ball draft busters.”

The Copy Cat

aka the Serial Retweeter, the Paraphraser, the Bandwagon Jumper

You know that friend that always begins a sentence with, “Joe was saying that…” as if their every thought is merely a regurgitation of something someone else said? That’s the copycatter. Technically speaking they are following one of the golden rules of social media, which is to share. The only hitch is, you also need to share original thoughts.

Be original: Most articles you’ll find about social media online will at some point say, “It’s your place to realize an authentic voice for your company.” You should feel free to retweet or share great content, but don’t be afraid to take a stand. Whether that’s coming out as a Trekkie or saying that you are closed Sundays because family comes first.

 

The Downer

Just like not everything is about you, not everything has to be bad. Being the sorriest, least winning, ever on the edge of despair guy is not going to win you anything but the cold shoulder. Picking you up is not the world’s job, hanging with you in a tough patch, sure, listening to your every lament and dispute is just tiresome.

Remember: Don’t feel like you can’t share your low moments, but remember, the words you put online are not accompanied by a smile or body language to soften their tone. Share a voice that includes laughter, sincerity and spontaneity.

 

The Troll

aka the Pot Stirrer

It’s fair to say that most of us have heckled at some point, it might have been under our breath or at the tv screen, but we’ve surely had nasty or contradictory thoughts. Trolls take those impulses and act on them, leaving anonymous disparaging comments or bread crumbs on places like twitter and facebook that spark unrest and breed ill-will.

Really no advice, here: If you are a troll, just stop.

 

Ms. Popularity

This gal has it all—followers and friends, she’s listed by legions and has subscribers numbering in the thousands. She is liked and favorited and literally shows up on every blogroll and following list of all social media neophytes.

Quality over quantity: Upon reaching a certain level of popularity, engagement changes. Sustaining a dialogue with 1,000s of people is daunting, impossible really. Don’t obsess about numbers, focus on actions and influence. Share something of value, comment on something, as relationships are built, influence will grow.

 

The Gamer

Angry Birds. Farmville. Mob Wars. Vampire Saga. Nobody, and I mean nobody cares about the cow you found, or the hit you put out on Jimmy. This kind of free time should be put to good use.

Please: Consider that this may mean important things you have to say will never be heard. Get an X-box. Don’t tweet or spam Facebook with your gaming.

 

 

The Jock

Schedule. Diet. Workout. Playlist. REPEAT

 Dude: Get a journal.

 

 

 

The Loudmouth

The inane thoughts that are shared run the gamut from dull to inappropriate.

“OMFG my dog is humping the couch.”

“Eating noodles and they keep slapping my chin.”

“The line at Best Buy is so long. Blue and yellow are so primary. Do you like Kit Kats?”

Also very drawn to the status update/chain letter: “If you believe that kangaroos are sweet you’ll post this to your wall, if you don’t its* clear your* a heartless waste of human”

Our advice: Remember what mom said and tweak it a quarter turn—If you don’t have anything interesting to say, don’t be afraid to be quiet.

*misspelling intended

Hi, I’m Papyrus. I am not your friend.

Enough is enough.

Despite our call to arms back in 2007, the typeface is still in circulation, perhaps even gaining popularity. This nearly illegible font is used, time and again, on billboards, menus, and packaging throughout our region.

This is upstate New York, people. Not Egypt.

Still not convinced?

Design delivered from the 518

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