Branding Fun

“That’s work?” is something we hear a lot as we post snippets from our days. It’s undeniable that we get to do some pretty fun stuff in pursuit of the shot.

Putting a face on things is something we love—that can be places, products, or even events. Is it luck or strategy that so much of we get to brand are activities we love? It’s both. Combining work and play means that the passion we have will translate to the mark that’s created. This isn’t to say that non-playful projects get less passion, in fact, it means that our satisfaction keeps us alert, hungry, and game to push concepts to make them stronger, whether it’s an annual report or an ad campaign.

Here are a few identities we’ve created for activities that take you from bike seat to chair lift, from river rapids to mountain peak (on foot, Jeep, or wheels), and maybe—when you’re all done—to a nice hammock. Read more

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