Trampoline was named among the top in the nation in the 2014/2015 Collegiate Advertising Awards program. The Collegiate Advertising Awards (CAA) is an elite program recognizing higher education organizations for excellence in communications, marketing, advertising and promotions of their schools.
The awards had more than 900 entries from across the United States representing educational facilities from small community colleges to large universities.
All submissions were reviewed and scored by a national panel of industry experts, with a possibility of 100 total points. Awards were issued for entries that received high marks from judges placing them in the top 16% of the nation for educational advertising excellence.
The agency won awards in the areas of institutional advancement, campus communications and student recruitment—all very different avenues of communication in the higher-ed arena. We’re proud of the work, and grateful for our counterparts on the school side who work hard to develop materials that make their institutions shine.
Paul Smith’s College took their 2013 giving report online last year, and Trampoline created a site to recognize donors, share highlights and make financial information easily accessible to alums across the country. giving.paulsmiths.edu won a silver Medal. The Paul Smith’s Bobcat also got an overhaul, and took home a bronze.
The student recruitment collateral suite for SUNY Plattsburgh was awarded gold. A series of brochures set in Cardinal Red helped reinforce the State brand, and headlines embraced the campus location. The suite positioned the college as a place worth visiting and a valuable start on the track to a degree.
The on-campus experience at Plattsburgh was aided by a redesigned map that featured custom iconography and illustrations of key buildings at street-level. The way finding piece earned a gold medal.
A series of direct mail cards that forwarded the #myplattsvisit hashtag, and invited potential students to visit the Plattsburgh campus, take photos, and share their experience, also won a gold medal.