Ad Assembly

The Higher Ed Marketing Report will formally announce their 2015 Educational Advertising Award winners on March 1st. Among the gold medalists is an ad campaign that Trampoline created for Paul Smith’s College. The ads feature actual students, surrounded by the tools used to complete their degree and some of the items of everyday college life. […]

150 Years of Finch Paper

We love paper. As designers, we’re constantly following new advertising trends-responsive websites, 3D printing, avoiding QR codes at all costs-but there’s nothing like a perfect printed piece. We’re lucky to have some of the best paper in the world made just down the hill from our office. Finch paper is bright, smooth, and holds color […]

The West (Mountain) Is The Best

East coast skiers are accustomed to sketchy conditions. There’s a reason we have “rock” skis at-the-ready for days when snow is thin. In fact, they usually get more use than our more favored sticks. But every once in a great while, we get lucky. The same storm pattern that’s dumped 100 inches on Boston has left east […]

Healthy options on display

Good Move is a comprehensive campaign that brings together messages from three NYSDOH initiatives: Creating Healthy Places to Live, Work and Play – Communities, Creating Healthy Places to Live, Work & Play – Worksites and Heathy Schools New York. The campaign encourages stakeholders from community, worksite and school settings to take steps towards good health […]

A Jury of Peers

A few weeks ago I spent a Friday evening having dinner at New World Bistro in preparation for the next day’s review of the American Advertising Federation’s Northeast Pennsylvania Chapter ADDY entries. Aray Montalvan from the Albany Ad Club, Eric Lansberry and Christine Medley from NEPA, and Sue Conroy from The College of St. Rose all […]