Late last year we started working with Loews Don CeSar on a suite of materials for their New Year’s Eve event. The campaign we created was a success for the team in St. Pete’s, who saw record numbers, and a blast creatively for our shop.
We were tickled pink to help conceive and build out a social media contest for them to run in February, coinciding with the release of Fifty Shade of Grey. There was a spirited back and forth of ideas, before the #FlirtyShades campaign was born.
Using iconic images of the resort, we launched a campaign to invite fans to determine their favorite shade of pink. The prize, of course, being a fabulous experience at Loews Don CeSar. The response was hot.
• 8,400 visits on Facebook
• Well over 1,000 entries (more than all other 2014 promotions combined)
Flirty Shades
We’re looking forward to more opportunities to turn up the temperature on destination marketing elements for this beautiful resort.