Where are the lines between entertainment and reality? It’s true that in our studio, as well as within our industry, there is fun to be had. It helps cultivate the spirit of anything is possible and it unleashes us all from the way it’s always been done.
Anyone can stock a bar or a candy dish, just as anyone can make an office space funky. The question is; how do you achieve the chemistry that takes a relationship from client and vendor to something more? The answer: time and trust.
“Few delights can equal the mere presence of one whom we trust utterly.”
Establishing familiarity with your products and services is important, but more than that it’s learning about the client as a person.
Clients and agencies are like famous comedic teams—George Burns and Gracie Allen or Laurel & Hardy. A Bob Hope joke met with Bing Crosby’s side-eye. Success is rooted in timing and an ability to anticipate what happens next; fondness can help too. We take the long view when it comes to communication and marketing, which is to say that one witty headline isn’t going to cut it. It also means that when we ask for the budget on a project it isn’t to make sure we pocket every dollar possible.
Our strength as an agency is enhanced by every day that we work together, every conversation we have, and every time that we focus on a different goal to hit. We do that as members of a team, so while we may not physically operate from within your company’s headquarters, it is where our hearts and minds work as we craft copy and design. Our product will eventually go on to communicate in the absence of agency or client.
“If you can’t explain it simply, you don’t know it well enough.”
So, in the interest of simplicity: