All That is Created & Not Used

The office works like an apple tree, roots deep in the community, with everyone growing tall within the agency. Ideas branch off, stretching out, branching again, more ideas and refining and details. It’s exciting to watch everything take shape. So many hours are spent thinking about how to make each idea successful, and by the time the finished product reaches the client every possible detail has been critiqued and discussed. Some ideas are pruned, left on the cutting room floor, their seeds saved for another time. Others are developed fully, blossoming and growing fruit. Eventually, everything deemed worthy is harvested, gathered up and packaged up for inspection by the client.
You bring the client your best work; work you know will make an impact; a basket of perfectly ripe, beautiful apples.
The client tells you they prefer peaches.
My past three months at Trampoline were not spent designing, but rather writing and observing. As a media intern, my point of view was not that of a designer pitching their ideas, but that of the consumer, awed by the talent and sheer volume of work that passes over these desks each day. And the most shocking part to me, as someone who has always been moved by good design but without a clue of what goes into it, was that for every finished product, there are stacks of other options, either finished or close to, that were rejected by the clients.
Round table
So by the time that you, the consumer, reach for the 6 pack of beer with the funky labels that caught your eye at the store, that packaging has grown from a single idea to a franken-design made up of a collection of parts from other ideas and other designers. Rarely, if ever, does a project go from start to finish without a series of noes. Although it can be disheartening to think of all the effort and resources put into work that will never see production, in truth, these misfit designs are an essential part of the process. Maybe they’ll be reworked into a new project, or used as an example of the capabilities of the agency. Maybe they just act as a creative exercise to push the project into a new territory.
Wherever these ideas end up after they’re trimmed from the tree, they serve as the tinder that keeps the creative fire burning.
Author: Megan Erickson, Media Intern 2016