Two Tourism Excellence Awards & a Davey!

The New York State Tourism Industry Association has awarded Trampoline in two destination marketing categories. GoNorth: The sights, shops, and stories of Northern New York won in the Public Relations category, and the Hunter Mountain: It Gets in Your Head campaign win in the Niche Marketing category. The Go North campaign was the result of […]

Trampoline Transformation

We’re dedicating the month of October to transformation. Because we’re creative types, each person’s interpretation of transformation might take its own shape. Next month will mark 15 years since we received the seal of incorporation and began the Trampoline story. When we incorporated in 2003 we had two full-time employees; today we have 18. Our […]

Transformation: L.E.A.P.

From the Designer:  Creating a brand can often be an exercise in answering questions. What does the client see? What do we, the designer believe will best represent what they are offering? How does what we envision work with what the client envisions? Who is the audience and what will they expect? What will draw […]

Planting Roots

Of all the rebrands I’ve been involved with at Trampoline, Capital Roots holds a special place on the list. The partnership between Trampoline and Capital Roots began in 2014, when Executive Director Amy Klein reached out to rebrand an organization then known as Capital District Community Gardens. They had outgrown the name, which dated back […]