May 22, Glens Falls, NY Peak Resorts (NASDAQ: SKIS), owner and operator of high quality, individually branded ski mountains has named Trampoline as Agency of record for 10 of its northeast properties.
The announcement comes on the heels of a shareholder’s report that season pass offerings for the 19/20 discounted sales window had increased by 20.8% year over year. The recently rebranded Peak Pass has leveraged the Peak presence in the Northeast, and their strategic locations near metropolitan areas including Boston, New York, Philadelphia, Washington D.C. and Baltimore.
Drifter Pass sales, in the coveted 18-29 demo were up 47% last season. Sales were supported by a dedicated creative campaign that just won a Telly Award, announced this week.
“This week’s Telly Award announcement is a nice nod to our video crews who spend hours on the slopes, running cameras in challenging conditions to capture great content,” said Paula Slayton, an agency Partner, and producer on the Drifter campaign video.
Trampoline’s work for Peak was also recently recognized by Ski Area Management Magazine in their annual Best & Worst Marketing issue, released this month. Derek Slayton, Partner and Creative Director, notes that “SAM takes a critical look at everything the industry puts out in the advertising space, and celebrates the winners―but also calls out the campaigns that didn’t work.”
How the East Was One, the tagline for the rebranded Peak Pass was recognized for Best Slogan, and a custom-illustrated series of vintage travel posters, specific to each Peak resort in the northeast, was awarded Best Use of Print. The posters debuted at the 2018 Boston Ski Show in November and caught the attention of Slopefillers, and just about everyone else.
“Many of our staff and our families love outdoor adventure in general, and downhill skiing specifically,” said Amanda Magee, Partner and Director of New Business. “Our relationship with Peak has grown over the past several years, and a long-term, agency of record agreement is exciting for us. We’re already creating another snowstorm of incredible ads for next season, and we can’t wait to show how incredible these mountains are.”