Putting UX above the fold

Below, a few examples of recently launched websites that do more than just communicate. Our approach to user experience takes careful consideration of our audience and how they will interact with a particular brand online.

High Falls Gorge

Embedded video was the easiest way to communicate the rush of a visit to Wilmington, New York’s natural wonder. The newly redesigned highfallsgorge.com site makes the decision to stop by the Gorge an easy one.


Town of Indian Lake

A place that bills itself as Naturally Different should certainly have an online presence to match. Custom illustrations and iconography help the new look for Indian Lake come alive with activities and opportunities for travelers and locals alike. Visit indianlakeadk.com and leave ordinary behind.


Nielsen Sports

It’s a big name in data, valuing some seriously big venues. How do you put a price on stadium naming rights? Does the placement of a sponsor’s patch on a Premiere League player’s kit really matter? Spoiler: it does. And what about e-sports? Is there really that much exposure for in-game advertising? Turns out there is, and you’re going to want to free up some of your media spend.

Complex concepts needed to be illustrated with simple iconography and infographics that could offer examples. Check the score at nielsensports.com.


Lake George Expedition Park

An experience that’s larger than life needs a website that’s big on fun. Custom-illustrated dinos roam the pages of the site, and on-property photos and video build excitement for your next expedition. We think you’ll dig it.


Shaker Logistics

For a company that’s always on the move, a website needs to be a centrally located source for information. Shipitwithshaker.com details process, pricing, and important stats to help recruit top drivers and demonstrate Shaker’s commitment to getting from A-to-B safely and efficiently.


Office for the Aging

Getting older doesn’t mean you give up surfing. Montgomery County’s Office for the Aging site is a great place for seniors to find details on everything from nutrition to transportation to legal advice. Featured news and events sections keep Montgomery County residents in the know about what’s going on, and how to be a part of it all. Visit officeforaging.com to see how to age without limits.