Spotlight on Summer 🌞

While most of our team are self-proclaimed powder hounds come winter, but once the sun starts shining and the ground thaws, we ditch our sticks and gear up for hiking, biking, and basically any kind of outdoor recreation that we can find in our area.

To celebrate summer’s arrival, we’re shining a light on local businesses who thrive in the warmer months, entertaining locals and tourists with adventure, nature, and good brews. We’ve been fortunate to work with these locals, some of whom have been in business for over 55 years. Here’s a summer-time itinerary for you, family, and friends to explore the area.

EXCITEMENT & EXPLORING

Lake George Expedition Park

In 2021, we were thrilled to lead a full rebrand for Lake George Expedition Park, including Dino Roar Valley and Magic Forest. Using bright visuals and animation, we provided rebranded logos, taglines, custom illustrations, and updated photo, video, and digital assets. Utilizing the vibrant history of the brand, we brought the excitement back to the park. Romp, Roar, and Explore!

 

iPhone example of Lake George Expedition Park ad

LG Expedition Park image of a large dinosaur with open mouth and young child observing with his hands over his mouth

 

RV & REFRESH

Lake George RV Park

The Lake George RV Park has been operating for over fifty years and has continuously drawn high customer ratings and returning guests. However, even with a successful business model, we all need to flip the page every now and again, to stay motivated, relevant, and feeling good.

Congrats to LGRV Park on this 56th summer season, full of s’more RV camping fun and outdoor adventure for the whole family. Over the years, we’ve been delighted to design and provide vacation guides, maps, merchandise, photography, and perhaps most popular, custom cartoon mascots for this long-standing Lake George company. Bring on summer!

Lake George RV Park t-shirt that reads "Make a Splash, Cascade Cove" LG RV Park image of a young child splashing and laughing in swimming pool

cartoon image of character Lily the frog

plush character Lily the frog

 

BIKES, BITES & BREWS

The Hub

A growing business with a big personality and character, The HUB in Brant Lake was ready for a more professional brand that would retain its unique style and outdoorsy character. With key elements of cycling, food, and entertainment at this watering hole for the β€œsweaty, hungry, and thirsty,” we used modern iconography, updated typography, and colors to create a simplified logo that brings this triple-threat brand to life.
Head to Brant Lake, get sweaty on the trails and treat yourself to a cold local brew, meet some great people and maybe hear some live music if you’re lucky.

roadside banner signage for The Hub Brant Lake

Close up of draft beer on a torquoise coaster from The Hub

Get out there this summer and enjoy everything our area has to offer.