The SUNY Purchase ‘Create You’ campaign was intended to speak to prospective students about how Purchase could help them take steps towards becoming who it is they want to be. The piece extended beyond academics, highlighting clubs, connections, and community they would be introduced to and become a part of while attending the college. We […]
From the Designer: Creating a brand can often be an exercise in answering questions. What does the client see? What do we, the designer believe will best represent what they are offering? How does what we envision work with what the client envisions? Who is the audience and what will they expect? What will draw […]
Free of Charge! Live Music! Open Bar! These are a few qualifiers that never fail to draw a crowd. The first makes the wallet of a casual event goer happy and the second assures them they’ll be entertained (for free), while the third sets them up to crack open that very same wallet for other […]
A Story in Photos Amanda, Cara and Kelli hit the road Monday night for (and in) a flurry of activity. The Adirondack Destination Marketing Summit was a success, with robust attendance in spite of the blizzard. We shared our stories and insight during the “What We Learned About Millennials” presentation. We were thrilled to hit […]
Entitled. Broke. Lazy. Glued to their phones. That’s us. Who wants that? Millennials tend to have a bad rap. But we’re also sharers, we prefer experiences over things, some of us are parents, and there are billions of us. So how do we convince our own demographic to choose the Adirondacks as a place to spend time and […]
We started working with Dan Britten and the International Shooter Federation before anything existed visually to represent the organization or its event. It’s often the case that we send creative out into the world and then that’s it. Luckily with International Shooter we were given a shot to see it in action. I went to […]
Last week was a dark week at the studio. We had to say goodbye to one of our key motivators, always ready to lend a hand at 3pm to push you through to the end of the day, and always there to get the party started. After a great seven-and-a-half month run, we had to […]
I am an avid lover of both baked goods and puns, so as soon as I heard we had a new client named “Cake Placid” I knew it was right up my alley. Growing up, my family went to Lake Placid almost every year for Thanksgiving and it’s become one of my favorite places in […]
Late this spring Warren County Tourism selected us to manage social media for Lake George Area on Twitter, Facebook and Instagram. We dove right in. We all call Warren County home and love it. Representing Warren County allows us to combine what we love in the office and what we do for fun outside the office. Five months in and our team has hiked, […]
Smoking is a real drag. Which led the Glens Falls Hospital Health Promotion Center to approach us last spring after wrapping up the Good Move campaign, to see if we would work with them again on a tobacco cessation campaign. We didn’t think twice about saying yes, we were ready to kick butt. We are all […]