As the saying goes: Likes don’t pay the bills…sales do. So much of what we do as an agency can, and should, be measured. Creatives, consultants, and influencers have to be transparent about a realistic return on investment. Interaction is not a transaction. Below: seven examples of how we’re calibrating campaigns with our clients, and using that data to […]
Here are ten, non-profit clients who partner with Trampoline to help raise awareness of (and funds for) their efforts. Each is different, with varying geographic areas, vision statements, and metrics for success. They are all mission-driven professionals trying to have an impact on our world. This Giving Tuesday, please consider supporting one of these organizations! 1. Double […]
Shiny objects and shorter attention spans. That’s what it comes down to. Here are nine, easy examples of how to incorporate motion into your marketing, because it’s no longer enough to just put yourself out there, you also have to dance. For marketers, and brands, the investment in extra action offers an immediate increase in […]
What makes a place unforgettable? Is it an incredible experience, or an outlandish story? Is it time spent with family and friends? A meal you’ll remember forever? Probably all of that, and then some. When we go about marketing a place as a destination—it needs to be worthy of a traveler’s time and treasure. Our […]
Demand Side Platforms* are offering more audience segmentation, using specific criteria to identify the right consumers for a product, service, or destination. The software builds a deployment based on social media likes, recently visited sites, purchase history, lookalike profiles, and search terms. Terrifying, from an information standpoint, but certainly efficient from an advertising perspective—both on […]
Here is the first in a series of Tramp Chats. We reserve the right to be very flexible with where these conversations go, but the goal is to give glimpses inside Trampoline. We asked two of our former interns, current employees, Kacey Visser, and Oliver Derosier, to recount some of the things they learned along […]
We live in a pretty great moment as far as communication tools go—there are performance-based algorithms, CRM, CMS, SAS, and on and on. Sometimes the biggest challenge is figuring out which tools you need. The thing that cannot be outsourced is our ability to be compassionate toward clients. We can keep ourselves up to date […]
The question about whether to provide spec work on a project is one that our shop has danced around for the last 16 years. In our industry, providing creative work ahead of any contract or agreement to do work isn’t advised. On the client side, spec work is a lot like staying in a nice […]
When I worked in theatre I used to say that “when you stop having butterflies before a performance, it’s time to stop.” Theatre is unapologetically rooted in emotion, people are literally chasing the prospect of feeling something. Tell me a story, take me to another place, teach me something. Pierce my world with magic. Standing backstage, […]
Consumers are surrounded by photography in their public, personal and social lives. With more visuals cluttering up the landscape, it’s more important than ever to invest in the best imagery possible. Photo capture is at the top of the features list for new product offerings from Samsung, Google and Apple. Faster sensors, enhanced ISO and […]