Motion to compel

Shiny objects and shorter attention spans. That’s what it comes down to. Here are nine, easy examples of how to incorporate motion into your marketing, because it’s no longer enough to just put yourself out there, you also have to dance. For marketers, and brands, the investment in extra action offers an immediate increase in […]

Track be nimble

Demand Side Platforms* are offering more audience segmentation, using specific criteria to identify the right consumers for a product, service, or destination. The software builds a deployment based on social media likes, recently visited sites, purchase history, lookalike profiles, and search terms. Terrifying, from an information standpoint, but certainly efficient from an advertising perspective—both on […]

Turning a Location into a Destination

As a full-service marketing agency, we have our hands in a lot of pies. Marketing as a whole may sound straightforward, but the marketing needs of, say, a small business are worlds away from that of a university, and marketing for a destination is another matter altogether. Even within the specific niche of destination marketing, […]

Surviving Instagram in 2018

Instagram has over 800+ million engaged monthly users. The photo-sharing platform is on track to hit a billion users this year, and currently boasts an estimated $100 billion market value. And while it falls behind its parent company, Facebook, in size and value, it outpaces Facebook’s engagement rates by over 15%. While using Instagram may […]