Arrivals + Departures

What makes a place unforgettable? Is it an incredible experience, or an outlandish story? Is it time spent with family and friends? A meal you’ll remember forever? Probably all of that, and then some. When we go about marketing a place as a destination—it needs to be worthy of a traveler’s time and treasure. Our […]

Track be nimble

Demand Side Platforms* are offering more audience segmentation, using specific criteria to identify the right consumers for a product, service, or destination. The software builds a deployment based on social media likes, recently visited sites, purchase history, lookalike profiles, and search terms. Terrifying, from an information standpoint, but certainly efficient from an advertising perspective—both on […]

Banking on Community

Glens Falls National Bank Exterior and sign

Glens Falls National Bank and Trust Company is a local anchor. The sign shown in this photo is visible from our window, one side features the time, the other the temperature. We often call out, “What’s the temp?” before heading out for lunch, the Glens Falls National Bank sign helps us know to bundle up […]

Producing ‘Create You’ Took Precision

Purchase college brochures

The SUNY Purchase ‘Create You’ campaign was intended to speak to prospective students about how Purchase could help them take steps towards becoming who it is they want to be. The piece extended beyond academics, highlighting clubs, connections, and community they would be introduced to and become a part of while attending the college. We […]

Cobleskill Through the Tramp Lens

Video shoot in farm field

Terese Garcia: The Cobleskill series of collateral that we worked on was visually stunning because of its color, image selection, use of texture, a visual play on words, and overall unique physical features. The first project of the Cobleskill series was the “Travel Piece.” This was a small piece that would cover both the school […]

Superheroes of Design

Close up of comic

When I learned that Marvel Studios patriarch Stan Lee passed away recently, it struck a chord with me. I collected Marvel comic books and trading cards growing up; it’s largely what sparked my interest in drawing and graphic design. I filled countless notebooks with sketches of Spider Man and Wolverine, and monopolized the TV watching […]

Two Tourism Excellence Awards & a Davey!

The New York State Tourism Industry Association has awarded Trampoline in two destination marketing categories. GoNorth: The sights, shops, and stories of Northern New York won in the Public Relations category, and the Hunter Mountain: It Gets in Your Head campaign win in the Niche Marketing category.< The Go North campaign was the result of […]

Planting Roots

Of all the rebrands I’ve been involved with at Trampoline, Capital Roots holds a special place on the list. The partnership between Trampoline and Capital Roots began in 2014, when Executive Director Amy Klein reached out to rebrand an organization then known as Capital District Community Gardens. They had outgrown the name, which dated back […]

Stock in Photos

Consumers are surrounded by photography in their public, personal and social lives. With more visuals cluttering up the landscape, it’s more important than ever to invest in the best imagery possible. Photo capture is at the top of the features list for new product offerings from Samsung, Google and Apple. Faster sensors, enhanced ISO and […]

Turning a Location into a Destination

As a full-service marketing agency, we have our hands in a lot of pies. Marketing as a whole may sound straightforward, but the marketing needs of, say, a small business are worlds away from that of a university, and marketing for a destination is another matter altogether. Even within the specific niche of destination marketing, […]