A Click Measuring Contest

As the saying goes: Likes don’t pay the bills…sales do. So much of what we do as an agency can, and should, be measured. Creatives, consultants, and influencers have to be transparent about a realistic return on investment. Interaction is not a transaction. Below: seven examples of how we’re calibrating campaigns with our clients, and using that data to […]

BoGo on Philanthro

Here are ten, non-profit clients who partner with Trampoline to help raise awareness of (and funds for) their efforts. Each is different, with varying geographic areas, vision statements, and metrics for success. They are all mission-driven professionals trying to have an impact on our world. This Giving Tuesday, please consider supporting one of these organizations! 1. Double […]

Motion to compel

Shiny objects and shorter attention spans. That’s what it comes down to. Here are nine, easy examples of how to incorporate motion into your marketing, because it’s no longer enough to just put yourself out there, you also have to dance. For marketers, and brands, the investment in extra action offers an immediate increase in […]

Unlimited Screen Time

First and foremost, we’re not what you’d call a web shop. Design, advertising, and campaign creative is really more our bailiwick. Repeat impressions, hilarious headlines, and content choices are how we execute a successful market strategy. While we’re not often elbow deep in open-source, it’s understood at the Trampoline studio that effective website design (and […]

Arrivals + Departures

What makes a place unforgettable? Is it an incredible experience, or an outlandish story? Is it time spent with family and friends? A meal you’ll remember forever? Probably all of that, and then some. When we go about marketing a place as a destination—it needs to be worthy of a traveler’s time and treasure. Our […]

Track be nimble

Demand Side Platforms* are offering more audience segmentation, using specific criteria to identify the right consumers for a product, service, or destination. The software builds a deployment based on social media likes, recently visited sites, purchase history, lookalike profiles, and search terms. Terrifying, from an information standpoint, but certainly efficient from an advertising perspective—both on […]

Banking on Community

Glens Falls National Bank Exterior and sign

Glens Falls National Bank and Trust Company is a local anchor. The sign shown in this photo is visible from our window, one side features the time, the other the temperature. We often call out, “What’s the temp?” before heading out for lunch, the Glens Falls National Bank sign helps us know to bundle up […]

Producing ‘Create You’ Took Precision

Purchase college brochures

The SUNY Purchase ‘Create You’ campaign was intended to speak to prospective students about how Purchase could help them take steps towards becoming who it is they want to be. The piece extended beyond academics, highlighting clubs, connections, and community they would be introduced to and become a part of while attending the college. We […]

Cobleskill Through the Tramp Lens

Video shoot in farm field

Terese Garcia: The Cobleskill series of collateral that we worked on was visually stunning because of its color, image selection, use of texture, a visual play on words, and overall unique physical features. The first project of the Cobleskill series was the “Travel Piece.” This was a small piece that would cover both the school […]

Superheroes of Design

Close up of comic

When I learned that Marvel Studios patriarch Stan Lee passed away recently, it struck a chord with me. I collected Marvel comic books and trading cards growing up; it’s largely what sparked my interest in drawing and graphic design. I filled countless notebooks with sketches of Spider Man and Wolverine, and monopolized the TV watching […]