We create experiences for your audience

Giving back and creating jobs with Capital Roots

Capital Roots came to us as Capital District Community Gardens. The name they loved had become the thing that weighed them down. Changing the name was providing for a future they could grow into and use to serve the community.

A refreshed identity

Capital District Community Gardens logo a stale, outdated mark that couldn't compete
Capital Roots New Logo a modern look to welcome visitors old and new

An expansive brand showcasing community programs and initiatives

Capital Roots was the parent of nearly a dozen programs and initiatives, for brand clarity and audience & donor engagement brand consistency was critical. An organic and friendly typeface paired with a vibrant, early palette allowed individuality within a system.

Capital Roots logos
Capital Roots Marketing Material