As the saying goes: Likes don’t pay the bills…sales do. So much of what we do as an agency can, and should, be measured. Creatives, consultants, and influencers have to be transparent about a realistic return on investment. Interaction is not a transaction. Below: seven examples of how we’re calibrating campaigns with our clients, and using that data to […]
Here are ten, non-profit clients who partner with Trampoline to help raise awareness of (and funds for) their efforts. Each is different, with varying geographic areas, vision statements, and metrics for success. They are all mission-driven professionals trying to have an impact on our world. This Giving Tuesday, please consider supporting one of these organizations! 1. Double […]
Shiny objects and shorter attention spans. That’s what it comes down to. Here are nine, easy examples of how to incorporate motion into your marketing, because it’s no longer enough to just put yourself out there, you also have to dance. For marketers, and brands, the investment in extra action offers an immediate increase in […]
First and foremost, we’re not what you’d call a web shop. Design, advertising, and campaign creative is really more our bailiwick. Repeat impressions, hilarious headlines, and content choices are how we execute a successful market strategy. While we’re not often elbow deep in open-source, it’s understood at the Trampoline studio that effective website design (and […]
We’re expecting a string of sunny days over the next week. It’s what our friends at Fountain Square call, “local summer.” You grab the summery clothes bound for storage and give them one last wear on a hike, trip to the lake or backyard barbecue. We dig deep into the gratitude well and revel in […]
What makes a place unforgettable? Is it an incredible experience, or an outlandish story? Is it time spent with family and friends? A meal you’ll remember forever? Probably all of that, and then some. When we go about marketing a place as a destination—it needs to be worthy of a traveler’s time and treasure. Our […]
Demand Side Platforms* are offering more audience segmentation, using specific criteria to identify the right consumers for a product, service, or destination. The software builds a deployment based on social media likes, recently visited sites, purchase history, lookalike profiles, and search terms. Terrifying, from an information standpoint, but certainly efficient from an advertising perspective—both on […]
Ideas are considered a deliverable in our industry. It can be hard to sell an idea, people might say, “But it didn’t cost you anything.” I suppose to a certain extent that’s true, but in reality, any idea is a result of our perspective, whether that is how we grew up, the education and training we’ve […]
May 22, Glens Falls, NY Peak Resorts (NASDAQ: SKIS), owner and operator of high quality, individually branded ski mountains has named Trampoline as Agency of record for 10 of its northeast properties. The announcement comes on the heels of a shareholder’s report that season pass offerings for the 19/20 discounted sales window had increased by […]
Today is the deadline for Peak Pass orders. 2019 passes went on sale back in early March, and prices go up May 1st! Tiered pricing tied to dates is a great way to incentivize consumers, but time limits alone will not seal the deal. Consumers need a repeat approach, even when the offering is a zero-hour affair, […]