Journal.

From Pigeon to Peak

downtown building exterior

Pass revenue for Peak Resorts is up 20% year over year. It’s a great way for us to start 2019, but we do have to go back a bit to explain the title of this post and the value and significance of relationships. The story of Trampoline’s path to Peak Resorts can be traced back […]

Superheroes of Design

Close up of comic

When I learned that Marvel Studios patriarch Stan Lee passed away recently, it struck a chord with me. I collected Marvel comic books and trading cards growing up; it’s largely what sparked my interest in drawing and graphic design. I filled countless notebooks with sketches of Spider Man and Wolverine, and monopolized the TV watching […]

WE’RE SEARCHING

Staff gathered around table for group meeting

For the meaning of life, and also for a new member to join the Trampoline family! Every person that we add to the mix here in the studio shapes who we are. We hire great people and see where they shine to mold positions around them.   Our current opening is for an enthusiastic, resourceful and creative Communications […]

The Strength of our Work is our People

We’ve been talking about focus this month. It got me thinking about how and why we focus on certain things. There are areas where we are deliberate, methodical even and others where our focus on one thing makes us miss something else. It’s why I like the idea of having a word for a month, it’s […]

Seeing the People Behind the Project

I sat in the corner of the basement room on a cold, metal chair, surveying people. One by one, they stood to talk about the importance of the work they do. Their eyes lit up and their hands fluttered as they told stories of the people they help on a daily basis. It’s one of […]

Two Tourism Excellence Awards & a Davey!

The New York State Tourism Industry Association has awarded Trampoline in two destination marketing categories. GoNorth: The sights, shops, and stories of Northern New York won in the Public Relations category, and the Hunter Mountain: It Gets in Your Head campaign win in the Niche Marketing category. The Go North campaign was the result of […]

Trampoline Transformation

We’re dedicating the month of October to transformation. Because we’re creative types, each person’s interpretation of transformation might take its own shape. Next month will mark 15 years since we received the seal of incorporation and began the Trampoline story. When we incorporated in 2003 we had two full-time employees; today we have 18. Our […]

Transformation: L.E.A.P.

From the Designer:  Creating a brand can often be an exercise in answering questions. What does the client see? What do we, the designer believe will best represent what they are offering? How does what we envision work with what the client envisions? Who is the audience and what will they expect? What will draw […]

Planting Roots

Of all the rebrands I’ve been involved with at Trampoline, Capital Roots holds a special place on the list. The partnership between Trampoline and Capital Roots began in 2014, when Executive Director Amy Klein reached out to rebrand an organization then known as Capital District Community Gardens. They had outgrown the name, which dated back […]

Stock in Photos

Consumers are surrounded by photography in their public, personal and social lives. With more visuals cluttering up the landscape, it’s more important than ever to invest in the best imagery possible. Photo capture is at the top of the features list for new product offerings from Samsung, Google and Apple. Faster sensors, enhanced ISO and […]