There comes a moment when you realize that the way you’ve been doing it can no longer work. The Adirondack Council was evaluating their history as it related to their present and, more importantly, to their viability in the future. It was time to make a change, but it wasn’t a switch they wanted to flip. Care and consideration was given to legacy and longevity over the course of a rebranding exploration. Involving staff, board members, donors, and supporters, gave great insight and allowed this process to be inclusive and aspirational.
