Arrow Financial Corporation

The bank that says "Hello."

Arrow Financial Corp. logo

Founded in 1983, Arrow Financial Corporation is the parent company of Glens Falls National Bank and Trust Company, Saratoga National Bank & Trust Company, and Upstate Agency. With the evolving nature of the banking industry, we’ve been challenged with marketing sub-brands with established identities, unique voices, and disparate audiences, to compete with younger banks in an ever-changing landscape.

Trampoline has met these challenges alongside the in-house team as a partner, providing design support and consultancy on overarching brand elements, campaign concepts, signage, and more, to uphold the legacy of the brands and simultaneously push the envelope with new ideas and fresh creative.

Project Details

Branding, Strategy, Advertising, Signage, Collateral, Photography, Out-of-Home

Client Details

Consumer/Business, Financial

Proud Partners

Since 2014
Glens Falls National Caring Billboard
Glens Falls National We work for you billboard
8
Individual campaigns running annually per service line
Arrow Financial Stationary
Arrow Strong 2018 T-Shirt
Saratoga National Bank Magazine Ad
Coffee Cup Sleeve
Glens Falls National Happy Holiday Gift Bags
Glens Falls National 2 page ad
For me, the thrill of this partnership has been operating as an extension of the in-house marketing team. We've collaborated and been able to maintain the integrity of the brands while pushing the creative to be fresh and appealing.
Staci Oswald
Art Director, Trampoline