A 40-mile stretch of Adirondack double-track between Inlet and Indian Lake, NY is the site of the Black Fly Challenge. Every spring, hundreds of cyclists pedal through forest and field in search of gearshift glory.
The race is a big boost to the local economy and the organizers decided that an update in race marketing was needed. Trampoline responded with an updated brand system that was soon fly-papered over merchandise, water bottles, and customized top tube graphics.
