Black Fly Challenge

The Original Adirondack Gravel Grinder.

Black Fly Challenge logo

A 40-mile stretch of Adirondack double-track between Inlet and Indian Lake, NY is the site of the Black Fly Challenge. Every spring, hundreds of cyclists pedal through forest and field in search of gearshift glory.

The race is a big boost to the local economy and the organizers decided that an update in race marketing was needed. Trampoline responded with an updated brand system that was soon fly-papered over merchandise, water bottles, and customized top tube graphics.

Project Details

Branding, Advertising, Merchandise, Photography

Client Details

Outdoor Adventure

Proud Partners

Since 2018
Black Fly logo before
before
Black Fly new logo
after
900
Total riders in 2017
Black Fly water bottles
Black Fly sock
Black Fly Challenge Race number plate
Black Fly logo on pint glass
“Our goal every year is to make this race better, not necessarily bigger. As part of that objective, Trampoline produced a new brand identity that became instantly relatable, liked, and already recognizable– a tough feat considering our huge audience.”
Dave Scranton
Race Director