Druthers was the craft beer juggernaut no one expected, crashing the local brewing scene with wit and legitimately tasty beers. Built on the principles of good choices, respect for quality, and an approach to living that celebrates humor and daring, Druthers was a dream-come-true for beer drinkers and its founders. It was also a pretty cool thing for us, because the work was juicier than a hazy IPA.
Druthers brews consumed by Trampoline Staff
After their initial launch, the Druthers brand skyrocketed to the top of the New York State craft brewing industry. Marketing deliverables included event branding, merchandise, brand statement illustrations, advertising, packaging and social media support. Labels and packaging supported draft sales as they expanded south into the Capital Region and north to Plattsburgh. Druthers has grown from a single location in Saratoga Springs to three restaurants. Cheers to creating demand.
Sean Magee, Partner at Trampoline