The Wild Center, as part of a grant from Empire State Development and a project with I Love NY, contracted Trampoline to conceive and brand an itinerary-based tourism initiative. The goal was to put Northern New York and the Adirondacks on the map for international travelers. Trampoline created the name GoNorth to promote a tour that incorporated more than 20 tourism organizations and destinations along a corridor spanning Saratoga, Warren, and Essex counties, for group travel sold by international travel agents.
The complete suite included a custom map, website, iconography, copywriting, digital assets, as well as merchandise. GoNorth was launched with great success at the U.S. Travel Association’s annual business conference IPW in Washington D.C.