Hunter rises up out of the Spruceton Valley to an elevation of over 4,000 feet. Her slopes are steep and challenging, and the Mountain’s reputation as a place to test your abilities is known across the east. Hunter’s proximity to the New York Metro Market makes it a favorite with downstate skiers, and the nightlife offered makes Hunter a premier destination for travelers. Our communication goal was to soften Hunter’s extreme reputation and build momentum for its learning facilities. To wit, we carved the mountain into sections, using a compass, and color palette, to create destinations within a destination, and segment the experience for guests.