Jack Frost is a ski resort that turns the sport upside down. The ‘base’ lodge is at the top, looking out over the Pinchot State Forest. Located in a resort community, along with its sister ski area, Big Boulder, the Mountains are a short drive from New York City, and surrounded by restaurants, outdoor activities, and lakes. Our work for Jack Frost began with a rebrand that carefully considered the relationship between the traditional ski resort and the park-based alternative, Big Boulder. The Content Factory, as Boulder had come to be know as, had no shortage of guest-generated marketing. Jack Frost’s new look set up a series of online ad campaigns, an on-property signage overhaul, vehicle wraps, merchandise, and more.