It’s the quintessential Vermont winter experience. Four distinct mountain faces, each with different terrain to offer, give skiers options to carve up on their way down to the base lodge that boasts the best après ski scene in the state. Mount Snow is easy to get to, and has something for everyone. Carinthia, the mountain’s multi trail terrain park, has established itself in East Coast lore as the #1 park after only 10 years in operation. A property like this is easy to promote, so we focused on tailoring the messaging to very specific segments, and built the media plan around those targets.