St. Lawrence County has long battled negative perceptions, including isolation, low-income, and lack of identity. In order to highlight the positives, Trampoline pivoted to create an approach that focused on strengths: Outdoor activities, friendly culture, and one of the world’s most productive fisheries, the St. Lawrence River.
The brand was informed by several focus groups throughout the county. Through research and planning, a strategic marketing plan was created within a modest budget, identifying areas to boost and brag about STLC as an outdoor paradise of activities. Execution involved boosting of digital & print advertising, as well as creative population of new social media platforms and web consultation.
