St. Lawrence County

Larger-than-life experiences.

Life Undiscovered St Lawrence County

St. Lawrence County has long battled negative perceptions, including isolation, low-income, and lack of identity. In order to highlight the positives, Trampoline pivoted to create an approach that focused on strengths: Outdoor activities, friendly culture, and one of the world’s most productive fisheries, the St. Lawrence River.

The brand was informed by several focus groups throughout the county. Through research and planning, a strategic marketing plan was created within a modest budget, identifying areas to boost and brag about STLC as an outdoor paradise of activities. Execution involved boosting of digital & print advertising, as well as creative population of new social media platforms and web consultation.

Project Details

Branding, Advertising, Signage, Collateral, Merchandise, Photography, Videography, Social Media Management

Client Details

Destination Marketing, Regional Tourism

Proud Partners

Since 2016
St Lawrence County old logo
before
St Lawrence County logo animation
after
946%
Increase in Instagram followers
St Lawrence County magazine ad
St Lawrence County Ad
St Lawrence County Business Cards
St Lawrence County Shirts and hats
St Lawrence County desktop website
St Lawrence County mobile phone website
The brand is clean, professional, and applicable across so many mediums. Trampoline exceeded our expectations in the branding process and gave us a strong platform to stand on as we work to build the tourism economy in St. Lawrence County.
St. Lawrence County