Making agriculture accessible was a goal of Cobleskill Admissions. They needed a recruitment strategy that was welcoming and easily understood, and a communications campaign that embraced their rural roots—but also showcased the technology and drive that takes place in business.
Trampoline juxtaposed pastoral scenes from the campus with equipment and tech used in different majors to create page-turning collateral with a call-and-response concept. The headline, an invitation, reads: Be a Part of our Culture // Be a Part of the Future. Cobleskill’s campus offered unique imagery of livestock, equipment, and big-sky vistas, which were used to help convey the size and scope of a Cobleskill education.