Our work for Warren County Tourism has been a case study in growth and maintaining long-term success. Trampoline began handling the social media accounts for Warren County Tourism in the summer of 2015, assuming the responsibility of maintaining their existing presence on Facebook and Twitter (as the Lake George Area) and expanded it to Instagram and Pinterest. Living in Warren County gave us the distinct advantage. We drive, bike, hike, and ski in the region on a daily basis. As a creative agency, we have the skillset to generate organic content with our audience in mind. Living our lives, camera in hand, has allowed us to create a library of active, first-person material.
Pinpointing the Lake George Area audience was one of the most important factors in content creation. Custom content, engaged users, and inviting them to comment, retweet, or share. By actively responding to posts and tweets about the area—whether positive or negative—we ensure that Lake George is more than just a place, but a special spot that carries memories, with people who truly care about your experience. With a focus on a consistent identity across all platforms, we saw incredible growth of followers across all platforms.