Fountain Square Outfitters

Group hanging out at campsite

In the age of big-box retailers, FSO has carved out a loyal following of outdoor enthusiasts looking to buy some of the best adventure brands from some of the nicest people around. Since 2011, the outfitters has anchored the retail offerings of Glens Falls, NY with merchandise and customer service that bring outdoor enthusiasts to […]

Black Fly Challenge

Black Fly logo on top tube of bike

A 40-mile stretch of Adirondack double-track between Inlet and Indian Lake, NY is the site of the Black Fly Challenge. Every spring, hundreds of cyclists pedal through forest and field in search of gearshift glory. The race is a big boost to the local economy and the organizers decided that an update in race marketing […]

Adirondack Council

View of Fall Adirondack Landscape

There comes a moment when you realize that the way you’ve been doing it can no longer work. The Adirondack Council was evaluating their history as it related to their present and, more importantly, to their viability in the future. It was time to make a change, but it wasn’t a switch they wanted to […]

High Falls Gorge

Man with dog on bridge in winter

High Falls Gorge needed to reframe its social media, shifting from being present to being beloved. Imagery, language, and correspondence helped place people in the High Falls Gorge story which in turn brought them to the Falls again and again.

Glens Falls Hospital

Treat the patient, not the disease, the saying goes. Glens Falls Hospital needed to reassert a place in the community that was both compassionate and purposeful, it was not a time for lecturing, a conversation was needed. Weaving compelling language, evocative photography, and targeted placement, we delivered conversation-starter campaigns for services, community engagement, and recruitment.

Capital Roots

Capital Roots Building Rendering

Capital Roots came to us as Capital District Community Gardens. The name they loved had become the thing that weighed them down. Changing the name was providing for a future they could grow into and use to serve the community.

Crotched Mtn

When the sun goes down, things at Crotched are just getting started. Small but mighty, this space-themed destination is built around The Rocket—a high speed quad that launches skiers to the top of the mountain at high speeds, allowing guests to take hot-laps from summit to base on repeat. Crotched is a local mountain, but […]

Jack Frost Big Boulder

Jack Frost is a ski resort that turns the sport upside down. The ‘base’ lodge is at the top, looking out over the Pinchot State Forest. Located in a resort community, along with its sister ski area, Big Boulder, the Mountains are a short drive from New York City, and surrounded by restaurants, outdoor activities, […]

Roundtop Mountain Resort

Standing tall out of the fields south of Harrisburg, Roundtop is a destination for families from Baltimore to Philly. The vibe is almost more amusement park than ski resort. The tailgate scene alone is reason to visit. Tubing, terrain parks, and an elaborate paintball range make Roundtop a mountain of options for anyone. The vibe […]

Wildcat Mountain

You won’t believe it until you ski it. The terrain, the views, the community. Keep your amenities, your bells and whistles that have grown up around mountains, and just come ready to rip. One of the fastest lifts on the east coast whisks skiers to the summit, and from there, any way down is pure […]