Super Bowl Sunday’s Big Winner: Advertisers

A Nielsen Sports website devoted to media valuation.

Whether you’re in it for the game, the snacks, the music, or the ads, there’s a little something for everyone during the Super Bowl. For us advertisers, and most people really, it’s a time for the world of advertising to shine. When commercials, typically not the viewers’ favorite part of a program, get their well-deserved […]

Why We Embrace Your Weird

Everyone’s a little weird, quirky, unique in their own way, right? Why not embrace those elements of our personality and bring them to the forefront, showcasing what makes us, well … us? Then, let’s apply that same mantra to business, putting the focus on the most distinctive parts of your brand so that it shines, […]

Making music during a pandemic:

A video shoot during COVID featuring a flute instructor. The crew was masked and practiced social distancing.

The changes we have witnessed and survived through COVID-19 have been business-altering across all industries. There were unimaginable losses that we mourned, while others passed largely unnoticed. The introduction of musical instruments to elementary school students was a potential casualty of lockdown. Salvaging opportunities for music education When the pandemic forced us to stay home, […]

Donation communication: Standing out for a cause

It’s Giving Tuesday, 2020: a year that has pushed non-profit organizations to the brink organizationally, and financially. It’s become a Tramp tradition to use this day to point potential donors toward our causes and clients, who are working hard to make a difference. We also love linking our consumer brand clients to non-profit partnerships because […]

Graphic design at world’s end: Recognizing the need to keep communicating

World’s end, too dramatic? Maybe.  But right now, California is burning, millions are infected with a virus that has isolated, well, everyone. Entire industries have collapsed. We’ve watched, helplessly, as professional sports ride the bench as a whole, to protect their health (or denounce inequality). We shook our heads as our favorite shows and movies […]

Track be nimble

Demand Side Platforms* are offering more audience segmentation, using specific criteria to identify the right consumers for a product, service, or destination. The software builds a deployment based on social media likes, recently visited sites, purchase history, lookalike profiles, and search terms. Terrifying, from an information standpoint, but certainly efficient from an advertising perspective—both on […]