Swag, merchandise, collateral, materials. We use these terms to describe items that support or add to an advertising campaign— items that can run the gamut from branded wrapping paper to cartoon characters brought to (plush) life. It’s part of our goal as an agency to create brands, logos, campaigns, and more that resonate with an […]
Whether you’re in it for the game, the snacks, the music, or the ads, there’s a little something for everyone during the Super Bowl. For us advertisers, and most people really, it’s a time for the world of advertising to shine. When commercials, typically not the viewers’ favorite part of a program, get their well-deserved […]
Demand Side Platforms* are offering more audience segmentation, using specific criteria to identify the right consumers for a product, service, or destination. The software builds a deployment based on social media likes, recently visited sites, purchase history, lookalike profiles, and search terms. Terrifying, from an information standpoint, but certainly efficient from an advertising perspective—both on […]
When we redesigned our website, we endeavored to manage it like we would a client project. There were times when the desire to “just get it done” tempted us to cut corners. Luckily we remembered all the times we’ve said to clients, “If you’re going to the effort of doing this, take the time and […]
The SUNY Purchase ‘Create You’ campaign was intended to speak to prospective students about how Purchase could help them take steps towards becoming who it is they want to be. The piece extended beyond academics, highlighting clubs, connections, and community they would be introduced to and become a part of while attending the college. We […]
The office works like an apple tree, roots deep in the community, with everyone growing tall within the agency. Ideas branch off, stretching out, branching again, more ideas and refining and details. It’s exciting to watch everything take shape. So many hours are spent thinking about how to make each idea successful, and by the […]