Here Through It All

Communicating a message seems straightforward until of course, you add in the noise, competition, misinterpretations, and fleeting attention spans. The ability and willingness to refine a message, as well as the presence of mind to make it about the audience, is imperative. Glens Falls Hospital wanted to use the Olympics as an opportunity to speak to […]

One Good Turn Deserves Another

We have worked with Glens Falls Hospital on many projects over the years. When they asked us to help them create a brand and campaign for an initiative, funded by a grant through the New York State Department of Health, aimed at increasing healthy choices we were thrilled. The mark needed to work for multiple audiences, […]