SOUTHERN VERMONT

One of the most important facets of our process is creating work that stands out in the crowd, catching the audience's eye long enough to make a lasting impression.

To differentiate the beautiful Southern Vermont area from the competitive landscape of other destinations in the State offering similar attractions, we utilized simplified, eye-catching photography, created a cohesive brand system, and targeted the ads to in-state and nearby "tourists" to adjust to the COVID-19 pandemic.

We gained momentum and continued the campaign in hopes of driving tourism to the area as the pandemic evolved.

 
 

  • Advertising, Branding, Digital & Social Campaigns, Photography, SEO, Videography

  • Destination Area in Southern Vermont

  • Account Manager, Art Director, Brand Strategist, Community Liaison, Copywriter, Creative Director, Director, Focus Group Coordinator, Graphic Designer, Illustrator, Media Buyer, Photographer, Producer, Production Coordinator, Proofreader, Talent Coordinator, Videographer

Wilmington Dover Vermont typography

2-month campaign. 1.48M impressions.

2,399 clicks. 9.65% click-through rate.

Southern Vermont promo images: goats
Southern Vermont promo images: two people on a waverunner on a lake
Southern Vermont promo images: person golfing with ski resort in background
Southern Vermont promo images: close up of baked goods in a bakery
Southern Vermont promo images: person paddling a canoe on a calm lake
Southern Vermont promo images: person jumping off a dock into a blue lake
Southern Vermont promo images: flowers blooming on a front porch
Previous

SERIOUSFUN CHILDREN’S NETWORK
Next

SUNY